Merkle

Merkle is a prominent independent customer relationship marketing agency based in Columbia, Maryland. With over 20 years of experience, it partners with Fortune 1000 companies and leading nonprofit organizations to enhance the value of their customer portfolios. Merkle offers a comprehensive range of services, including marketing, technical, analytical, and creative support, to develop and implement Integrated Customer Marketing programs. The agency employs more than 1,000 professionals and maintains offices in major cities such as Boston, Chicago, Denver, and New York. Its approach emphasizes a consultative strategy, allowing clients to effectively design, execute, and evaluate customer relationship management initiatives throughout the buying cycle and across various channels.

Tony Rimmer

Director, Analytics - EMEA

20 past transactions

LiveArea

Acquisition in 2021
LiveArea is an award-winning global commerce services provider, blending strategy, design.

4Cite Marketing

Acquisition in 2020
4Cite Marketing, LLC is a consumer identification and data insights company that specializes in data-driven marketing solutions. Founded in 2010 and based in Albany, New York, with an operation in Peterborough, New Hampshire, the company focuses on helping businesses attract and retain customers through a comprehensive suite of services. This includes list brokerage, list management, multi-channel customer acquisition, and real-time visitor identification on retail websites. 4Cite Marketing enhances the customer experience with tools such as Engagement Bars for personalized interactions and LiveContent for dynamic product recommendations. The company also provides email marketing services, catalog customer acquisition, and social media support, serving both B2C and B2B clients across various industries, including retail, healthcare, and hospitality. Additionally, 4Cite Marketing has established a strategic partnership with Amazon's Redshift, further strengthening its data capabilities. As of January 2020, it operates as a subsidiary of Merkle Inc.

Digital Pi

Acquisition in 2020
Digital Pi, Inc. is a marketing automation consulting firm based in Dallas, Texas, founded in 2013. As a subsidiary of Merkle Inc., the company specializes in providing consulting services that help businesses leverage marketing automation and digital marketing technologies. Digital Pi serves a diverse range of clients, from startups to large global enterprises, focusing on delivering rapid and meaningful value. The firm emphasizes a revenue-driven approach, ensuring that its strategies are closely tied to clients' financial goals. In addition to marketing automation, Digital Pi offers expertise in various marketing technologies, including Microsoft Dynamics CRM and Iterable, and supports initiatives in content, video, direct mail, lead routing, and demand generation. The company's team combines marketing and technology expertise to address clients' needs effectively, striving to make the marketing process enjoyable and rewarding.

Ugam

Acquisition in 2019
Ugam provides managed analytics for retail, brands and market research, blending a big data platform, analytics and deep domain expertise

Filter

Acquisition in 2019
Filter LLC, founded in 1991 and based in Seattle, Washington, specializes in experience design and digital marketing services. As a subsidiary of Merkle Inc., the company focuses on enhancing customer experiences for leading enterprise clients by developing multi-channel campaigns and virtual realities. Filter employs tailor-made teams and on-site agencies that integrate seamlessly with clients' existing personnel and processes, providing expert execution and support for innovative projects. This integrated service model promotes agility, productivity, cost efficiency, and faster market delivery, enabling brands to take greater control of their digital futures.

Namics

Acquisition in 2018
Namics AG is a web service agency based in St. Gallen, Switzerland, established in 1995. The company specializes in providing professional e-business and online communication services, which encompass analysis, strategy, concept development, design, implementation, and operational support. Namics develops tailored solutions that cater to various applications, helping businesses enhance their digital presence and optimize efficiency. Its clientele spans multiple sectors, including automotive, consumer goods, energy, financial services, industry, insurance, medical technology, trade, and transport/logistics. As a former subsidiary of PubliGroupe AG, Namics has positioned itself as a key player in the digital services industry, focusing on strategic consulting and innovative concepts to help companies capitalize on market opportunities.

Amicus Digital

Acquisition in 2018
Amicus Digital is a Salesforce Gold Partner and we help businesses use Salesforce Marketing Cloud to its full potential. Bringing our expertise into your business to understand your needs and processes so we can implement the right strategies. Eliminating the complexities, teaching you along the way and helping you transform customer experiences and deliver ongoing return on investment.

Merkle | DWA

Acquisition in 2017
Merkle | DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, Merkle | DWA has a fascination with the art and science of engaging people. At the intersection of media, technology and strategic marketing, DWA operates from 11 offices around the world covering North America, EMEA and Asia Pacific. DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting for the world's best technology companies. In 2019 Adweek named DWA to its list of fastest-growing agencies. The agency was also one of B2B Marketing’s top 10 international marcomms agencies. For more about Merkle | DWA, visit www.dwamedia.com.

Aquila Insight

Acquisition in 2017
Aquila Insight is a data analytics company helping brands and businesses unlock and realise the value of their customer data. It uses data, advanced analytical techniques and cutting-edge technology to create innovative insights, translated into decisions that empower businesses to take better actions, and make the perfect connection with each and every one of their customers. Working with the likes of Sony Mobile, Tesco Bank and RBS.

Divisadero

Acquisition in 2017
Divisadero Digital Intelligence, S.L. offers comprehensive digital intelligence and transformation solutions designed to enhance business efficiency and competitiveness. Founded in 2005 and headquartered in Madrid, with additional offices in Barcelona and Gijón, the company specializes in converting data into actionable insights. Its services include customer experience management, online marketing optimization, and digital asset enhancement through web, social, and mobile analytics. Divisadero also provides digital transformation services, encompassing digital maturity assessments, audience analysis, personalization optimization, and social media strategy development. By leveraging web analytics, Divisadero empowers organizations across various sectors to streamline their operations and improve decision-making based on data-driven insights. As of April 2017, it operates as a subsidiary of Merkle Inc.

Comet Global Consulting

Acquisition in 2016
Comet Global Consulting are the Customer Interaction Experts, we deliver complex, real world inbound and outbound customer solutions that enable you to reach your customers at moments that most influence their decisions. Comet Global Consulting is a fast growing consultancy that specialises in CRM, marketing and decision management solutions. We deliver high-impact strategy & business consulting, provide ongoing development & operational support services through our Customer Interaction Centres in Barcelona, Spain and Atlanta, USA.

dbg

Acquisition in 2016
dbg is a company that was acquired by Merkle in 2016.

Periscopix

Acquisition in 2015
Periscopix Limited provides digital performance marketing services. The company offers pay per click (PPC) campaign management, mobile PPC management, PPC remarketing, Google shopping and product listing ads, and PPC reviews; and programmatic displays, such as real time bidding, display remarketing, inventory and exchanges, mobile displays, and double click channel partners. It also provides Google analytics, universal analytics, account setup and audits, Google analytics training and reporting, and attributions; and data-driven Website analysis, user experience analysis, and conversion rate optimizations. The company was founded in 2004 and is based in London, United Kingdom. As of May 5, 2015, Periscopix Limited operates as a subsidiary of Merkle Inc.

Pointmarc

Acquisition in 2015
Pointmarc, LLC is a digital analytics agency based in Bellevue, Washington, founded in 2006 and operating as a subsidiary of Merkle Inc. The company specializes in strategy, design, and deployment of data-related solutions, offering a comprehensive range of services that include technology, data management, analytics, reporting, and data visualization. Pointmarc's technology services encompass audit, data capture solution design, and data layer design, while its data services focus on integrated dashboards and analytics infrastructure. Additionally, the agency provides insight services for audience segmentation and campaign effectiveness, as well as performance services that include testing, targeting, and personalization. Pointmarc serves various sectors, including retail, technology, finance, media, consumer packaged goods, and pharmaceuticals.

500friends

Acquisition in 2014
500friends is the trusted provider of next generation loyalty marketing solutions to over 40 of the Internet Retailer 1,000 brands. 500friends is backed by leading institutional investors including Crosslink Capital, Intel Capital, and YCombinator.

RKG | Rimm-Kaufman Group

Acquisition in 2014
RKG | Rimm-Kaufman Group is a full-service digital marketing agency that combines superior marketing talent with leading edge technology to create the industry’s most effective data-driven online marketing solutions. Recently named to Internet Retailer's top search engine marketers list, RKG has more than 40 of the top 500 retailers as clients. In August of 2008 RKG was named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America. In addition, RKG was named to Deloitte's 2011 Technology Fast 500, landing at spot #320 after achieving a growth rate of 263%. RKG is a privately held company headquartered in Charlottesville, VA with offices in Bend, OR and Boston, MA.

New Control

Acquisition in 2014
Operator of a digital and direct marketing agency. The company provides a range of channel expertise to build brand equity. It offers strategic consulting, creative development, media planning, print and digital production.

Brilig

Acquisition in 2012
Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising and to predict campaign outcomes. Segment makers can either distribute their existing segments or create new ones from the available data sets.

5th Finger

Acquisition in 2012
5th Finger is a prominent mobile solution provider in the United States, specializing in mobile marketing services for the retail and health industries. The company develops mobile experiences for major brands and retailers, including Safeway, Jos A Bank, Victoria's Secret, and Joann Fabric and Craft. As part of Merkle, a leading marketing database company, 5th Finger offers a range of services that include SMS and mobile marketing campaigns, geo-fencing, and mobile couponing. This focus on innovative mobile solutions positions 5th Finger as a key player in enhancing customer engagement and driving sales for its clients.

Social Amp

Acquisition in 2012
Social Amp provides marketers and developers with everything they need to create personalized, social experiences on their brand websites. Currently, Social Amp powers social applications and tools that are touched by more than 10 million users. Social Amp's platform allows brands to build applications that customize features and services for individual users based on their distinct interests. The Social Amp platform allows any domain to leverage existing site users to build an instant viral community enriched by their users' social graph connections. This community seamlessly integrates with your Facebook page to amplify your overall social presence, while social graph information is used to create a personalized experience of a brand's site for each user. The result is an increase in product page views, referral traffic from social networks, and social conversions that can be tracked via Social Amp's dashboard.
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