Eastern Bell Venture Capital

Eastern Bell Venture Capital is a private equity and venture capital firm established in 2010 and headquartered in Shanghai, China, with an additional office in Beijing. The firm specializes in growth capital investments across various sectors, including logistics, supply chain, consumer services, advanced manufacturing, technology, data technology, e-commerce, and environmental protection. It focuses on improving industry efficiency, particularly emphasizing supply chain management. In advanced manufacturing, Eastern Bell prefers to invest in multinational and importation companies, while in the content sector, it targets content upgrades, variety, branding, production, and distribution. For the consumer sector, the firm seeks opportunities in new channels, branded retailing, and technology-driven initiatives. Eastern Bell Venture Capital aims to invest primarily in RMB-denominated equity and has developed a robust ecosystem that enhances circulation efficiency through its deep industry knowledge.

Yichang Chen

Managing Director

Zhonglang Dong

Managing Director

Weiying Gu

Vice President

Zhiming Mei

Co-Founding Partner and Managing Partner

Yanhua Sun

Partner

Li Yan

Co-Founder and CEO

Junping Yin

Partner

Past deals in B2C

Joybos

Series A in 2022
Operator of an eCommerce platform intended to provide home essentials. The company retails household cleaning, storage products, clothes organizers, and other daily home necessities on major eCommerce platforms in China, enabling users to have efficient delivery services and better user experiences.

Tanma SCRM

Series B in 2021
Tanma SCRM is a provider of private domain traffic solutions that focuses on enhancing customers' operational efficiency in this area. The company develops marketing software, including customer relationship management (CRM) and social CRM (SCRM) tools, designed to optimize marketing performance for enterprises. In addition to its software offerings, Tanma SCRM provides consulting services aimed at helping clients improve their private domain traffic operations. By leveraging these tools and services, businesses can enhance their marketing strategies and increase their capabilities in managing private domain traffic.

Caihuoxia

Series A in 2021
Caihuoxia is an independent e-commerce brand under Zhuanzhuan Second-hand Trading Network that provides comprehensive platform services for industrial B2B. The platform provides open information services, transaction services, quality inspection, and quality assurance services for the bilateral B2B market. As a leading brand in the industry, we hope to provide more efficient and more assured transaction services for more merchants, solve the pain points of offline transactions, and make second-hand business better!

CaptainBI

Series A in 2021
CaptainBI specializes in providing advanced business intelligence software tailored for Chinese sellers on Amazon. This software facilitates comprehensive data analysis, enabling users to identify growth opportunities and optimize their operations. Key features include sales analytics, profit reporting, FBA inventory management, and tools for managing sponsored ads and seller activities. By streamlining these processes, CaptainBI empowers sellers to enhance their performance and make informed decisions in a competitive marketplace.

CaptainBI

Series A in 2021
CaptainBI specializes in providing advanced business intelligence software tailored for Chinese sellers on Amazon. This software facilitates comprehensive data analysis, enabling users to identify growth opportunities and optimize their operations. Key features include sales analytics, profit reporting, FBA inventory management, and tools for managing sponsored ads and seller activities. By streamlining these processes, CaptainBI empowers sellers to enhance their performance and make informed decisions in a competitive marketplace.

Dingdang Haiwaicang

Series A in 2019
Dingdang Haiwaicang is a cross-border S2B2C platform. It is a new ecological platform for purchasing services. It is mainly for urban female consumer groups, providing users with home department stores, boutique home appliances, beauty toiletries, clothing accessories and other products. The practice is to unify overseas direct mail, uniform customs duties, and full transparency of logistics links, and minimize the unsupervised links such as the transfer of goods in Hong Kong.

Xyb2b

Series B in 2019
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

XINGYUN GROUP

Series B in 2019
XINGYUN GROUP is a comprehensive services platform for global commodities in China, devoting to providing global channel operation, distribution, and supply chain services to brands, retailers, and international trade practitioners.

Lichuang Mall (Szlcsc)

Series A in 2019
Lichuang Mall is to provide a full range, spot sales, quality assurance, one-stop procurement platform.

Pipiwang

Series B in 2019
Pipiwang is an e-commerce platform based in Guangzhou, China, specializing in wholesale clothing and apparel. Founded in 2016, the company offers a wide range of products, including women's, men's, and children's apparel, as well as shoes, bags, accessories, and underwear. Through its wholesale e-commerce application, Pipiwang connects suppliers and retailers, facilitating efficient transactions in the fashion industry.

Baoduitong

Series A in 2019
Baoduitong.com is a digital energy management platform based in Tangshan, China, established in 2015. The company specializes in providing digital gas management services, particularly for car owners refueling with liquefied natural gas. In addition to its focus on energy management, Baoduitong also develops a trucking logistics management platform aimed at companies in the auto and energy transportation sectors. This platform facilitates integrated information management for logistics firms, allowing them to monitor transportation usage, Electronic Toll Collection records, vehicle maintenance, and real-time communications with original equipment manufacturers. By offering these services, Baoduitong enables logistics operators to streamline their processes, thereby reducing costs and operational overhead. As of August 2020, Baoduitong operates as a subsidiary of Beijing Niukafu Network Technology Co., Ltd.

One-Zone

Series A in 2019
ONEZONE Life is a new chain of retail and home life brands, including creative home, lifestyle department stores, health and beauty, digital accessories, snack foods, net red products and other 10 major categories.

Youfu Technology

Series A in 2019
Youfu Technology is a new type of retail enterprise, focusing on the sales of fresh and miscellaneous products. The founding team comes from well-known retail companies and Internet companies.

Xyb2b

Series B in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Haogongpin

Series A in 2018
Haogongpin is a business-to-business(B2B) platform of industrial products.

Aikucun

Series B in 2018
Aikucun is a sales distribution company that provides fast and controllable inventory sales channels. As the micro-business purchasing channels have a certain privacy, completely independent of the traditional sales channels, and will not affect the brand's existing sales system. The brand owner can easily complete the inventory sales simply by sharing the inventory. Founded in 2017 by Shanghai Zhongdan Information Technology Co., Ltd., Aikucun is a crowdsourcing distribution platform.

Jixie Zhijia

Series A in 2018
Provider of an eCommerce platform for construction equipment and parts. The platform utilizes data and offers customers a variety of equipment related services, while building a complete supply chain system infrastructure.

Xyb2b

Series A in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Fuliaoyi

Series A in 2018
B2B trading platform of clothing accessories In Shanghai,China.

Aikucun

Series A in 2018
Aikucun is a sales distribution company that provides fast and controllable inventory sales channels. As the micro-business purchasing channels have a certain privacy, completely independent of the traditional sales channels, and will not affect the brand's existing sales system. The brand owner can easily complete the inventory sales simply by sharing the inventory. Founded in 2017 by Shanghai Zhongdan Information Technology Co., Ltd., Aikucun is a crowdsourcing distribution platform.

Baturu

Series C in 2017
Guangzhou Baturu Information Technology Co., Ltd. operates a B2B trading platform focused on the automotive aftermarket in China. Founded in 2013 and based in Guangzhou, the company provides a comprehensive auto parts supply chain system that facilitates online transactions and offline services. Its platform includes features such as product search, price comparison, payment processing, and delivery services. Baturu specializes in various categories of auto parts, including maintenance, wearing, mechanical, and collision parts. By leveraging its extensive automotive parts database and trading system, the company aims to enhance trading efficiency and reduce operational costs for its clients.

Baturu

Series B in 2016
Guangzhou Baturu Information Technology Co., Ltd. operates a B2B trading platform focused on the automotive aftermarket in China. Founded in 2013 and based in Guangzhou, the company provides a comprehensive auto parts supply chain system that facilitates online transactions and offline services. Its platform includes features such as product search, price comparison, payment processing, and delivery services. Baturu specializes in various categories of auto parts, including maintenance, wearing, mechanical, and collision parts. By leveraging its extensive automotive parts database and trading system, the company aims to enhance trading efficiency and reduce operational costs for its clients.

Chuchujie

Series C in 2016
Founded in 2011, Chuchujie started as a shopping guide platform that provided information on deals - priced at RMB9.90 or below

Beequick

Series C in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.

Yijiupi

Series B in 2015
Beijing Yijiupi E-Commerce Co., Ltd. is an online business-to-business trading platform specializing in alcoholic beverages, food, and consumer goods. Founded in 2014 and headquartered in Beijing, the company aims to restructure the wine supply chain while expanding its services into the broader beverage and food industries. Yijiupi offers a mobile-based e-commerce platform, along with supply chain and logistics solutions, warehouse and distribution sharing services, and supply chain financing. The platform facilitates the wholesale of premium branded alcoholic products and promotes nationwide distribution channels, allowing consumers access to a diverse range of products efficiently.

Kaxingtianxia

Series C in 2015
Provider of a one-stop logistics supply chain management services platform intended to serve the SMEs in China. The company's platform allows users to complete transactions, supervise progress, and perform ratings. The platform also provides financing, insurance, trucking, and training services, allowing users to enjoy a consolidated platform for their logistics needs.

XINGYUN GROUP

Angel Round in 2015
XINGYUN GROUP is a comprehensive services platform for global commodities in China, devoting to providing global channel operation, distribution, and supply chain services to brands, retailers, and international trade practitioners.

Xyb2b

Angel Round in 2015
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Kaxingtianxia

Series A in 2011
Provider of a one-stop logistics supply chain management services platform intended to serve the SMEs in China. The company's platform allows users to complete transactions, supervise progress, and perform ratings. The platform also provides financing, insurance, trucking, and training services, allowing users to enjoy a consolidated platform for their logistics needs.
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