Eastern Bell Capital

Eastern Bell Capital, established in 2010, is an ecosystem-based fund focused on "improving industry efficiency with supply chain as its core competence". The investment areas we focus on include logistics, supply chain, retail & brand, data technology, etc. Through years of hard work, Eastern Bell Capital has built an empowering eco-resource system with deep knowledge and insight into circulation efficiency.

Past deals in B2C

Naturehike

Series A in 2022
Naturehike is an online store that sells outdoor products and hiking accessories.

Joybos

Series A in 2022
Joybos focuses on R&D, production, and sales in the department store industry. Its main line of business includes household cleaning, storage, and other general-purpose department stores.

Lingxing

Series C in 2021
Lingxing is a cross-border e-commerce SaaS service provider of ERP functional software products and solutions.

Tanma SCRM

Series B in 2021
Tanma SCRM is a full-process private domain traffic solution provider that helps customers improve their private domain traffic operations.

Banium

Series A in 2021
Banium is an online marketplace for bathroom products.

Caihuoxia

Series A in 2021
Caihuoxia is an independent e-commerce brand under Zhuanzhuan Second-hand Trading Network that provides comprehensive platform services for industrial B2B. The platform provides open information services, transaction services, quality inspection, and quality assurance services for the bilateral B2B market. As a leading brand in the industry, we hope to provide more efficient and more assured transaction services for more merchants, solve the pain points of offline transactions, and make second-hand business better!

Lingxing

Series B in 2021
Lingxing is a cross-border e-commerce SaaS service provider of ERP functional software products and solutions.

CaptainBI

Series A in 2021
CaptainBI specializes in providing advanced business intelligence software tailored for Chinese sellers on Amazon. This software facilitates comprehensive data analysis, enabling users to identify growth opportunities and optimize their operations. Key features include sales analytics, profit reporting, FBA inventory management, and tools for managing sponsored ads and seller activities. By streamlining these processes, CaptainBI empowers sellers to enhance their performance and make informed decisions in a competitive marketplace.

CaptainBI

Series A in 2021
CaptainBI specializes in providing advanced business intelligence software tailored for Chinese sellers on Amazon. This software facilitates comprehensive data analysis, enabling users to identify growth opportunities and optimize their operations. Key features include sales analytics, profit reporting, FBA inventory management, and tools for managing sponsored ads and seller activities. By streamlining these processes, CaptainBI empowers sellers to enhance their performance and make informed decisions in a competitive marketplace.

Dingdang Haiwaicang

Series A in 2019
Dingdang Haiwaicang is a cross-border S2B2C platform. It is a new ecological platform for purchasing services. It is mainly for urban female consumer groups, providing users with home department stores, boutique home appliances, beauty toiletries, clothing accessories and other products. The practice is to unify overseas direct mail, uniform customs duties, and full transparency of logistics links, and minimize the unsupervised links such as the transfer of goods in Hong Kong.

Xyb2b

Series B in 2019
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

XINGYUN GROUP

Series B in 2019
Xingyun Group has reconstructed the digital supply chain in consumer goods. It empowers the global commodity trade environment through whole-process SaaS tools, and provides one-stop, full-category, Direct-to-consumer (DTC) digital supply chain services in consumer goods. The Management Middle-end System Services Engine of Xingyun Global Supply Chain focuses on the integration of industrial ecological resources, enables cost reduction and efficiency improvement with industrial data, serves overseas consumer brands to enter China, helps Chinese brands go global, and empowers global supply chain and SaaS service capability of the platform for massive merchants. It has nearly 160 cooperative and self-operated warehouses in 72 countries and 1 region, serving more than 350,000 online and offline retailers in China.

Lichuang Mall (Szlcsc)

Series A in 2019
Lichuang Mall is to provide a full range of services, including spot sales, quality assurance, and a one-stop procurement platform. The product catalog also lists universal boards, logic chips, connectors, amplifiers, filters, and microcontrollers. To satisfy customers' demands for authentic, spot, and one-stop service, the company has taken the initiative to build a strong spot delivery capability in the sector.

Pipiwang

Series B in 2019
Pipiwang connects with direct sources of goods from manufacturers and wholesale markets, and the platform has no markup. It meets the various needs of various buyers in more than ten categories of women's clothing, men's clothing, children's clothing, accessories, shoes, hats, bags, and so on, covering 11 wholesale business circles across the country and supplying 100,000 high-quality manufacturers. The platform removes the barriers to obtaining goods online for clothing wholesale and displays the source of goods in a comprehensive manner.

Baoduitong

Series A in 2019
Baoduitong operates as a digital energy management platform.

One-Zone

Series A in 2019
ONEZONE Life is a new chain of retail and home life brands, including creative home, lifestyle department stores, health and beauty, digital accessories, snack foods, net red products and other 10 major categories.

Youfu Technology

Series A in 2019
Youfu Technology is a new type of retail enterprise, focusing on the sales of fresh and miscellaneous products. The founding team comes from well-known retail companies and Internet companies.

Xyb2b

Series B in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Haogongpin

Series A in 2018
Haogongpin is an ordering barrier and a delivery platform. They offer parts integration solution providers integrating standard parts product R&D and selection, process design, assembly guidance, manufacturing, product sales, and on-site service.

Aikucun

Series B in 2018
Aikucun is a sales distribution company that provides fast and controllable inventory sales channels. As the micro-business purchasing channels have a certain privacy, completely independent of the traditional sales channels, and will not affect the brand's existing sales system. The brand owner can easily complete the inventory sales simply by sharing the inventory. Founded in 2017 by Shanghai Zhongdan Information Technology Co., Ltd., Aikucun is a crowdsourcing distribution platform.

Jixie Zhijia

Series A in 2018
Machinery Home is an industrial internet company that focuses on after-market services for construction machinery. It is committed to the digitization, standardization, and intelligence of construction machinery after-market transactions and services in order to make machinery after-market services more efficient. The company was founded in 2015 and is based in Changsha City, Hunan Province, China.

Xyb2b

Series A in 2018
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Aikucun

Series A in 2018
Aikucun is a sales distribution company that provides fast and controllable inventory sales channels. As the micro-business purchasing channels have a certain privacy, completely independent of the traditional sales channels, and will not affect the brand's existing sales system. The brand owner can easily complete the inventory sales simply by sharing the inventory. Founded in 2017 by Shanghai Zhongdan Information Technology Co., Ltd., Aikucun is a crowdsourcing distribution platform.
Baturu Information Technology Co., Ltd. is a private company offering the automotive aftermarket an auto parts supply chain system consisting of online transactions and offline services.
Baturu Information Technology Co., Ltd. is a private company offering the automotive aftermarket an auto parts supply chain system consisting of online transactions and offline services.

Chuchujie

Series C in 2016
Founded in 2011, Chuchujie started as a shopping guide platform that provided information on deals - priced at RMB9.90 or below

Wei Mei Zi

Series B in 2016
Wei Mei Zi is a developer of oral care and formaldehyde removal products. Wei Mei Zi owns the Saky oral care brand and the SakyKids children's oral care brand, offering one-stop oral care services. The products are available in all provinces, cities, and towns throughout the country, and have made their way into Wal-Mart, Carrefour, AEON, RT-Mart, Yonghui, Auchan, CP Lotus, and other international and domestic large-scale chain stores.

Beequick

Series C in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.

Yijiupi

Series B in 2015
Yijiupi is an e-commerce company that restructures the wine supply chain. The company also has begun to enter the beverage and food industry to provide more services to a wider range of users. It also offers warehouse and distribution sharing service, supply chain financial services, as well as offline chains. Yijiupi was founded in September 2014 and is based in Wuhu, Anhui, China

Kaxing Tianxia

Series C in 2015
Kaxing Tianxia is an online trading network platform for small and medium-sized logistics enterprises.

Xingyun Group

Angel Round in 2015
XINGYUN GROUP is a comprehensive services platform for global commodities in China, devoting to providing global channel operation, distribution, and supply chain services to brands, retailers, and international trade practitioners.

Miss Candy

Series A in 2015
Miss Candy is a nail product brand agent.

Miss Candy

Angel Round in 2015
Miss Candy is a nail product brand agent.

Xyb2b

Angel Round in 2015
Xyb2b provides online shopping platform. Its platform provides maternal and child supplies, beauty care, healthcare, digital life, clothing and shoes in a wide range, enabling customers to purchase products at a lesser cost and vendors create reliability and speed on import and export business.

Kaxing Tianxia

Series A in 2011
Kaxing Tianxia is an online trading network platform for small and medium-sized logistics enterprises.
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