Founder Equity

Founder Equity is a venture capital investment firm founded in 2013 and headquartered in Chicago, Illinois, with an additional office in Dallas, Texas. The firm specializes in early-stage investments, focusing on businesses that leverage technology and possess high growth potential with modest working capital requirements. Founder Equity targets startups that cater to the needs of large enterprises and emphasizes sectors such as web, mobile, and digital communities, as well as various platforms. By investing in these innovative business models, the firm aims to capitalize on opportunities that promise significant liquidity potential.

Matthew Anarde

Partner

Sean Johnson

Partner

16 past transactions

Livly

Venture Round in 2020
Livly, Inc. is a technology company based in Chicago, Illinois, that specializes in property management solutions for commercial and multi-family real estate owners and operators. Founded in 2017, Livly provides a platform that enhances digital experiences for residents while generating new revenue streams for property owners. The software streamlines the rental process by facilitating both physical and digital transactions, offering user-friendly tools and analytics aimed at improving resident satisfaction. Livly's approach focuses on incorporating branded touches that help residents feel at home, while addressing the daily challenges faced by property managers and tenants alike.

Hallo

Seed Round in 2020
HALLO, Co. develops online hiring events platform to build relationships between students, universities, and companies. The company offers digital conferences, digital career fairs, digital tech talks, and digital all-hands. HALLO, Co. was founded in 2017 and is based in San Francisco, California.

Winston Privacy

Venture Round in 2020
Winston Privacy, Inc. develops technology which provides consumers with online privacy and data protection from spying and identity theft. It protect all connected devices, including computers, tablets, phones, and smart devices. The company features includes protects all devices, Block Ads, and faster than a VPN. Winston Privacy, Inc. was founded in 2017 and is headquartered in Chicago, Illinois.

MailControl

Seed Round in 2019
Human Layer Email and Messaging Security Harness the protection and power of MessageControl's artificial intelligence to stop social engineering and human identity attacks. MessageControl protects your enterprise with two powerful solutions: Silencer - The only reliable solution on the market to stop embedded email trackers leaking your confidential data. CodeBreaker - Reveal the hidden risks inside email communications so employees recognize and avert identity attacks. GateKeeper - Protect against misaddressed emails leaving your organization.

Playfull

Seed Round in 2019
Playfull, Inc. is a Los Angeles-based company that offers a platform designed to reward gamers for their performance in esports games. Since its incorporation in 2014, Playfull has focused on tracking player achievements across various popular titles, providing personalized rewards based on performance metrics. The platform utilizes a proprietary rewards engine that synthesizes gameplay data, demographic information, and redemption patterns to ensure that players receive relevant incentives at optimal times. This approach aims to enhance the gaming experience by recognizing and rewarding players for their accomplishments within the esports community.

Recess

Seed Round in 2019
Recess operates an online platform that connects brands with marketing opportunities at live events across the United States. Founded in 2013 and based in Marina del Rey, California, the company collaborates with universities to facilitate brand connections with college students. Additionally, Recess organizes a music and ideas festival that showcases entrepreneurs, startups, and musical performances, fostering inspiration among aspiring business leaders. Its digital marketplace allows brands and agencies to discover and book events while providing a range of marketing services, including product sampling and digital advertising. Recess has serviced notable clients such as Google, Red Bull, and Viacom, enabling them to effectively reach targeted audiences through experiential marketing initiatives.

RollKall Technologies

Seed Round in 2018
RollKall Technologies, LLC, founded in 2017 and based in Irving, Texas, offers a specialized application designed to manage and schedule off-duty law enforcement officers. The company's software facilitates coordination between law enforcement agencies and their officers, streamlining the process of scheduling off-duty jobs for clients across various sectors, including industrial, commercial, restaurant, and retail. With a focus on addressing current demands and anticipating future needs within the off-duty security industry, RollKall provides essential services that enable clients to effectively manage their security requirements. As of May 31, 2020, RollKall operates as a subsidiary of Athos Group, LLC.

Winston Privacy

Seed Round in 2018
Winston Privacy, Inc. develops technology which provides consumers with online privacy and data protection from spying and identity theft. It protect all connected devices, including computers, tablets, phones, and smart devices. The company features includes protects all devices, Block Ads, and faster than a VPN. Winston Privacy, Inc. was founded in 2017 and is headquartered in Chicago, Illinois.

Crafty

Seed Round in 2018
Crafty, LLC is a food and drink company based in Chicago, Illinois, that specializes in enhancing workplace environments through the management of snacks, beverages, and event programming. Founded in 2015, Crafty offers a diverse range of products, including coffee, tea, beer, wine, spirits, perishables, and pantry supplies, catering to the needs of in-office, remote, and hybrid teams. The company provides services that encompass kitchen and pantry management, catering, and event planning, aimed at creating enjoyable workplace experiences. Crafty's platform centralizes the management of food and beverage services, ensuring that organizations can efficiently oversee their workplace refreshment needs and elevate employee satisfaction through well-organized events and tastings.

Eat Purely

Pre Seed Round in 2016
Eat Purely is a chef-crafted meal delivery service that makes it easy to eat well by providing great tasting food that is nutritious and convenient, all with a great customer experience. We operate in the heart of Chicago with delivery zones that extend into its suburbs. Meals start at $8.99, delivery is free and your order arrives in about 20 minutes. At Eat Purely, we strive to find the perfect balance between nutrition, taste, and convenience to help you live your best life.

Fibroblast

Seed Round in 2015
Fibroblast is a developer of cloud-based practice management software that enhances the healthcare referral process. Its platform allows patients to self-schedule appointments anytime and anywhere, while automating appointment notifications. The software improves efficiency by providing analytics tools for healthcare providers and facilitating seamless cross-referrals between interconnected providers. By streamlining these processes, Fibroblast aims to reduce patient leakage from provider networks, ultimately increasing revenue and enhancing patient outcomes. The solution empowers patients by engaging them in their care, leading to greater satisfaction and responsibility in managing their health. In this way, Fibroblast fosters a more effective healthcare ecosystem that benefits patients, providers, and payors alike.

Billow Engagement

Venture Round in 2014
Billow Engagement is a platform focused on enhancing digital customer engagement and loyalty through innovative branding services. The company employs behavioral psychology and game mechanics to create interactive brand campaigns, allowing businesses to deliver personalized and engaging experiences for their customers. By optimizing various channels, Billow aims to facilitate quick and cost-effective custom game experiences, ultimately fostering deeper connections between brands and their audiences.

Lotsa Helping Hands

Venture Round in 2014
Lotsa Helping Hands operates an online platform that connects caregivers and volunteers, creating supportive communities during times of medical crisis or caregiver burnout. The service allows members to organize daily life activities, providing essential assistance and emotional support to caregivers facing challenges related to chronic or acute conditions. By fostering a sense of community, Lotsa Helping Hands enables nearly one million members to offer and receive help, enhancing the caregiving experience. The organization collaborates with over 50 national nonprofit partners and offers customized versions of its platform for various industries, along with sponsorship and affiliate marketing opportunities. Through its innovative approach, Lotsa Helping Hands aims to empower individuals and strengthen community ties, ensuring that no one faces their struggles alone.

SocialQnect

Venture Round in 2013
SocialQnect is a mobile community engagement platform for brands and organizations.

Purely Fashion

Venture Round in 2013
Purely is a clean, direct and exclusive way for you to connect with your favorite designers and find out what they're creating next. Become a member today.

LearnLeo

Venture Round in 2012
LearnLeo is an online educational platform aimed at enhancing the experience of law students and educators. Founded by Wilson Tsu in 2012 and based in Chicago, Illinois, the platform features a blog and patent-pending study tools designed to streamline the law school experience. These tools assist students in efficiently preparing for classes, organizing legal research, and conducting job searches. Additionally, the LearnLeo Career Portal helps students identify suitable job opportunities by allowing them to research law firms and connect with potential employers. Through these resources, LearnLeo enables students to concentrate on their academic performance and excel in their legal studies.
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