WhiteAway

WhiteAway A/S is an online retailer based in Risskov, Denmark, specializing in home appliances. Founded in 2003, the company offers a wide range of products, including dishwashers, washing machines, refrigerators, ovens, and various kitchen and personal care appliances. WhiteAway aims to provide consumers with competitive prices and convenient shopping options, including free delivery within a few days. The company partners with well-known brands such as Miele, Bosch, Siemens, and AEG, ensuring a diverse selection of quality goods for its residential clients. With a focus on user-friendly online shopping, WhiteAway simplifies the purchasing process for consumers seeking affordable home appliances.

Johannes Gadsbøll

Co-Founder and Board Member

1 past transactions

Tretti

Acquisition in 2016
Tretti AB engages in the online retail of the white goods and household appliances in Sweden. The company retails various appliances, including dishwashers, freezers, hobs, ovens, combined refrigerator/freezers, fridge extractors, fans, microwaves, kitchenette, cookers, fireplace/cabinets, and washing machines; and household appliances, such as bread cooking products, vacuum cleaners, coffee and espresso machines, kitchenware, food processors and kitchen assistants, cooking mixers and whisks, and water and juice products. It also provides personal care products comprising hair care, health care, massage and well-being, oral care, shaving and trimming, and beauty products; bathroom products that consist of bathroom furniture, mixer and shower sets, showers, sink/basins, and toilets/WCs; home and garden products, including power tools, air products, watches and weather stations, clothes and textiles care products, fireplaces, security products, garden machinery, and outdoor products; and sports and recreational products. The company offers a range of 6,000 products from various brands, including AEG, Bosch, Beko, Electrolux, Zanussi, Indesit, iRobot, LG, Miele, Breville, Philips, Siemens, and Whirlpool. Tretti AB is based in Stockholm, Sweden. As of August 31, 2016, Tretti AB operates as a subsidiary of WhiteAway AB.
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