Verve

Smaato Inc. operates a real-time advertising platform that serves mobile publishers, application developers, and advertisers globally. Founded in 2005 and headquartered in San Francisco, California, with additional offices in Hamburg, Germany; New York; Shanghai; Beijing; and Singapore, Smaato provides an enterprise-grade advertising server known as the SPX platform. This platform facilitates mobile monetization by connecting various demand and supply sources, enabling clients to enhance their effective cost per mille (eCPMs) and optimize their monetization strategies. Smaato's technology allows publishers to deliver tailored and engaging experiences to their audiences while leveraging advanced targeting capabilities and competitive intelligence to maximize revenue potential.

Beemray is a context intelligence platform. We use machine learning to understand consumers changing mindsets in realtime using Situational, Observational and Environmental data sources. This Human Context enables brands to enrich, optimize and monetize consumer digital engagements for greater effectiveness and revenues.

Nexstar Digital specializes in providing enterprise video advertising technology and infrastructure, catering to both publishers and advertisers across various platforms. The company, which operates as a subsidiary of Nexstar Digital LLC, offers comprehensive solutions that include ad serving, mediation, programmatic auctions, and advanced reporting. Based in Foothill Ranch, California, Nexstar Digital focuses on enhancing the advertising experience by delivering end-to-end systems that optimize video ad performance on all screens. Founded in 2014, the company has established itself as a key player in the digital advertising landscape.

Receptiv is a mobile video advertising platform that connects brands with receptive users during significant moments to enhance advertising performance. Established in 2011 as MediaBrix and rebranded in 2017, Receptiv uses emotional targeting and audience intelligence to optimize ad delivery. Its first-party data management platform, Motiv, leverages insights from 150 million device IDs to create contextualized brand engagements. Receptiv operates through both programmatic and managed services, facilitating interactions across over 1,300 premium apps and generating 500 million key moments monthly. The company, based in New York, serves a diverse range of prominent brands, including Mars, Coca-Cola, and Microsoft, and is backed by investors such as Edison Partners and Revel Partners. As of 2018, Receptiv operates as a subsidiary of Verve Wireless, Inc.

Sense Networks specializes in leveraging mobile location data for predictive analytics in advertising. Its technology platform, MacroSense®, creates detailed mobile user profiles by analyzing over 1,000 behavioral attributes derived from real-time location data. This platform processes approximately 170 billion location points monthly, utilizing historical data to gain insights into human activity that enhance mobile advertising strategies. The company also offers AdMatch™, a real-time bidding ad platform that functions as a Demand Side Platform (DSP), allowing brands and agencies to deliver targeted ads effectively. By integrating rich MacroSense profiles, Sense Networks provides enhanced mobile ad targeting capabilities that extend beyond mere geographical placement. Founded in 2003 by a team of distinguished computer scientists from MIT and Columbia University, Sense Networks has received multiple accolades, including recognition as a Cool Vendor by Gartner and being featured in Forbes for its innovative contributions to the advertising landscape.

Matchinguu is a mobile ad-tech company that focuses on enhancing the interaction between app publishers and advertisers through its innovative proximity-marketing platform. The platform utilizes geo-location data to enable targeted advertising, allowing apps, advertisers, and brands to send contextual mobile notifications that effectively engage audiences. By optimizing audience sizes for relevance, Matchinguu aims to improve customer satisfaction and conversion rates. The company connects various apps within its network, offering new opportunities for traffic growth and innovative monetization strategies while ensuring a non-intrusive user experience. Ultimately, Matchinguu facilitates a seamless integration of the physical and digital realms, maximizing return on investment for app publishers.

Roximity, Inc. is a location-based analytics and advertising platform that allows retailers, brands, and venues to engage with consumers nearby. Founded in 2012 and based in Denver, Colorado, with an additional location in New York City, the company provides a comprehensive suite of tools for creating, managing, and optimizing mobile marketing campaigns. Roximity's offerings include wireless devices known as ROXIMITY Beacons, which deliver personalized messages to customers through their mobile devices. The platform also features a Mobile Client SDK for integrating beacons with applications and a ROXIMITY Dashboard that triggers notifications at specific points of interest within a location. The company offers various beacon models, including Model X for large-scale deployments and Model O for short-term events and in-store displays. Roximity operates as a subsidiary of Verve Wireless, Inc. since June 2016.

Fosbury is a privately held company based in The Netherlands, established in December 2012, that specializes in creating mobile promotions aimed at driving repeat business through mobile wallets. The company designs and manages campaigns such as coupons, loyalty cards, and gift cards on platforms like Apple Passbook and Google Wallet, enabling businesses to engage effectively with a wide range of mobile users. Fosbury’s offerings include a mobile couponing application that allows users to track campaign performance, monitor card usage, and update passes. The platform also incorporates features like push messaging, geo-location targeting, and detailed campaign analytics, providing businesses with a comprehensive toolset to enhance customer engagement and retention.

Deconstruct's product is an automated mobile display advertising system that allows mobile publishers to manage their ad sales and offer their ad inventory through a self-service interface. Advertisers, in turn, can review available advertising opportunities and can buy ad campaigns directly using a credit card. The system manages pricing, targeting, creative management and reporting. The Deconstruct system will be integrated into Verve's Ad Manager platform.