Ensighten

Anametrix is a marketing analytics platform that provides a real-time, cloud-based solution for analyzing the effectiveness of paid, owned, and earned media. Founded in 2010 and based in San Diego, California, the platform caters to Global 2000 B2C marketers, publishers, and agencies, enabling them to conduct ad hoc analyses of consumer search and engagement patterns alongside demographic and campaign activities. Anametrix offers capabilities to correlate consumer responses with corporate financial data, facilitating informed decision-making. It features multichannel analytics dashboards, historical reporting, and predictive analytics for enhanced forecasting. Additionally, the platform integrates online and offline enterprise intelligence technologies, allowing users to track, process, and visualize data from various sources into a unified reporting environment, thus providing actionable insights for businesses.

TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.