InMarket Media

InMarket is a leading provider of digital advertising solutions that bridge the gap between online engagement and physical shopping experiences. The company offers a real-time marketing and measurement platform designed to help brands activate buying experiences and gain insights into customer behavior. By utilizing verified, first-party data from popular applications, InMarket engages consumers throughout the shopping cycle. Its platform serves a diverse range of industries, including retail, grocery, dining, consumer packaged goods, pharmaceuticals, and travel. The services provided encompass audience targeting, campaign activation, performance attribution, and analytics, all aimed at maximizing campaign return on investment for top brands.

Sharon Glass

Vice President (VP) Practice Lead of Pharma and OTC

Matt Knust

VP, Practice Leader (CPG)

5 past transactions

Out of Milk

Acquisition in 2021
Out of Milk is a mobile application that assists users in managing their shopping needs and pantry inventory. The platform allows individuals to create and track shopping lists, monitor pantry items, and manage to-do lists. Users can also share their lists with family and friends, ensuring that they remember essential items while shopping. Out of Milk is currently owned and operated by Bonial International GmbH, enhancing its capability to serve as a comprehensive shopping list destination.

Key Ring

Acquisition in 2020
Key Ring is a simple app for smart phones that puts the customer in control, allowing them to consolidate all of their cards, coupons, weekly ads, and shopping lists into one spot. However, the benefit extends well beyond the customer. Key Ring works with retailers and brands to drive in-store transactions through promotional content such as weekly ads, promoted/featured products, recipes, and coupons. In addition Key Ring can help extend the capabilities of a retailers loyalty program by helping them acquire more customers and reengage inactive members.

Key Ring

Acquisition in 2020
Key Ring is a simple app for smart phones that puts the customer in control, allowing them to consolidate all of their cards, coupons, weekly ads, and shopping lists into one spot. However, the benefit extends well beyond the customer. Key Ring works with retailers and brands to drive in-store transactions through promotional content such as weekly ads, promoted/featured products, recipes, and coupons. In addition Key Ring can help extend the capabilities of a retailers loyalty program by helping them acquire more customers and reengage inactive members.

NinthDecimal

Acquisition in 2020
NinthDecimal, Inc. is a marketing platform that specializes in mobile audience intelligence, utilizing location data to enhance understanding of consumer behavior in the physical world. Founded in 2003 and headquartered in San Francisco, the company offers a range of solutions that include audience targeting, measurement, insights, and data licensing. Its offerings enable brands to optimize customer growth strategies by accessing customized audiences based on both online and offline signals. NinthDecimal's tools support closed-loop TV planning and measurement, allowing clients to assess the impact of TV advertising on in-store visits and engage consumers across various media channels. The platform is utilized by Fortune 500 companies and major brands, particularly in retail, quick-service restaurant, and automotive sectors, to create impactful marketing engagements that bridge the gap between online and offline consumer interactions.

Thinknear

Acquisition in 2019
Thinknear is a location technology company and full-service mobile advertising platform focused on delivering amazing advertising campaigns for agencies, brands, and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, accuracy matters, and as a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter and Instagram.
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