Keen Growth Capital

KEEN paves the way for early stage impact brands to flourish. KEEN Growth Capital identifies food, beverage and wellness companies with great potential started by revolutionary-thinking, passionate entrepreneurs. The firm applies trusted skill and passion to develop portfolio brands into highly successful and respected companies. Infusion of intellectual and financial capital delivers positive outcomes for stakeholders - and ultimately the consumer. Investors benefit from outstanding returns and society is enriched by healthier products.

Jonathan Smiga

Managing Partner

Donna Spence

CFO

6 past transactions

Healthycell

Series A in 2021
Healthycell is a developer of innovative dietary supplements that focus on effective nutrient absorption. Recognizing that traditional pill and powder supplements have low absorption rates, the company has introduced a unique MICROGEL™ technology. This advanced delivery system enables the micronutrients, vitamins, minerals, and herbal extracts to be absorbed more efficiently into the bloodstream and cells, thereby improving health outcomes. Healthycell's products cater especially to individuals who prefer to avoid pills, allowing consumers to optimize their nutrient levels and enhance overall performance. Through extensive research, Healthycell aims to revolutionize the way dietary supplements are consumed and utilized in the body, moving beyond outdated delivery methods.

BioCraft

Seed Round in 2019
Because Animals, Inc. is a Philadelphia-based company that specializes in producing all-natural, organic pet food for dogs and cats. Founded in 2016, it is notable for being the only pet food company globally that is actively developing cultured meat as a sustainable protein source for pets. The company's product offerings include ingredients such as probiotics and nutritional yeast, aimed at promoting the health and well-being of pets without harming other animals or the environment. In addition to pet food, Because Animals also retails branded apparel. Its products are primarily sold through online channels.

BioCraft

Seed Round in 2018
Because Animals, Inc. is a Philadelphia-based company that specializes in producing all-natural, organic pet food for dogs and cats. Founded in 2016, it is notable for being the only pet food company globally that is actively developing cultured meat as a sustainable protein source for pets. The company's product offerings include ingredients such as probiotics and nutritional yeast, aimed at promoting the health and well-being of pets without harming other animals or the environment. In addition to pet food, Because Animals also retails branded apparel. Its products are primarily sold through online channels.

Dahlicious

Venture Round in 2018
Dahlicious, LLC is a producer and distributor of lassi products, offering a variety of flavors including mango, banana, strawberry, and blueberry. The company markets its products through retail stores and operates an online store that also features branded apparel for men and women. Founded in 2007 and based in Tewksbury, Massachusetts, Dahlicious emphasizes high-quality, organic foods aimed at health-conscious consumers. The company is involved in yogurt manufacturing, including drinkable and plant-based options, reflecting its commitment to providing nutritious products that contribute to a healthier lifestyle.

The Jersey Tomato

Acquisition in 2017
The Jersey Tomato Co., founded in 2015 and based in Trenton, New Jersey, specializes in the production of premium tomato sauces and salsas. Formerly known as Two Guys Jersey Tomato Sauce, the company prides itself on using 100% premium New Jersey tomatoes and fresh, healthy ingredients. Their product line includes five distinct flavors of tomato sauce, two varieties of salsa, and a pizza sauce, all crafted to deliver farm-fresh flavor while being naturally lower in sodium—up to 60% less than many leading brands. The sauces and salsas are prepared in small batches to optimize freshness, flavor, and nutrient value, ensuring that they are rich in vitamins and free from added sugars or preservatives. This commitment allows consumers to enjoy nutritious, non-GMO sauces at a reasonable price.

O'Dang

Acquisition in 2017
O’Dang believes in “Hummus for All.” O’Dang makes premium hummus and hummus dressings that are adventurous and delicious, blending Mediterranean heritage with beloved, relatable American flavors. Exciting taste combinations make O’Dang the everyday hummus brand for the whole family.
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