SOSV is a global venture capital firm founded in 1995 and headquartered in Princeton, New Jersey. Specializing in seed-to-growth stage investments, SOSV operates multiple accelerator programs worldwide, including HAX for hardware, IndieBio and RebelBio for life sciences, Chinaccelerator and MOX for cross-border internet ventures, Food-X for innovative food solutions, and dlab for blockchain technology. The firm focuses on investments in revolutionary deep technologies aimed at improving human and planetary health, as well as cross-border markets, particularly in Asia. SOSV invests in approximately 150 startups annually, providing support through its resources to accelerate product development and scaling. Over its two-decade history, SOSV has established a strong reputation, consistently ranking among the top venture capital firms globally.

AccelFoods, founded in 2013 and based in New York, is a private equity firm that specializes in investing in high-growth consumer goods, healthcare, retail, and agribusiness companies throughout the United States. The firm partners with driven founders to provide access to industry expertise and infrastructure, facilitating the development of innovative products and effective go-to-market strategies. By connecting emerging companies with essential resources, AccelFoods aims to foster the creation of enduring brands within the food and beverage ecosystem.

Cleveland Avenue deals with seed ventures, early stage and private equity deals focused on emerging restaurants, beverages, services, and technologies designed for foodservice and hospitality channels. They bring unparalleled resources and expertise to support remarkable companies and the people behind them.

Enhanced Capital Partners, founded in 1999 and headquartered in New York, is a national investment firm that specializes in equity and debt investments in small and mid-sized companies across the United States. With over $400 million under management, the firm employs a flexible investment strategy aimed at promoting the growth and expansion of businesses. Enhanced Capital focuses on various sectors, including healthcare technology and technology, media, and telecommunications. As a subsidiary of P10 Holdings, it seeks to maximize the growth potential of companies poised for rapid development through its practical investment approach.

Sequoia Capital is a prominent venture capital firm founded in 1972 and based in Menlo Park, California. The firm specializes in investing across various stages of startups, including seed, early, and growth stages, and focuses on sectors such as technology, healthcare, financial services, internet, and mobile. Sequoia typically invests between $100,000 and $1 million in seed companies, $1 million to $10 million in early-stage ventures, and $10 million to $100 million in growth investments. The firm operates globally, with significant activities in regions like Israel, China, and India, where it partners with dynamic founders to build successful companies. Sequoia's extensive portfolio includes notable firms and offers valuable insights and resources, benefiting from decades of experience in the venture capital landscape.

Torch Capital is a brand-focused investment firm built to shepherd the next generation of industry-changing mission-driven consumer companies. The firm invests in consumer platforms, products, and services from healthcare, FinTech, and food and beverage, to digital media, e-commerce, and marketplaces. Torch Capital was founded in 2018 and is headquartered in New York.

Collaborative V is an early-stage venture capital fund managed by Collaborative Fund, which was founded in New York in 2010. The fund focuses on investing in technology and media within creative fields, emphasizing two key themes: the growing significance of values in consumer and employment choices, and the transition from a hyper-consumption economy to one based on collaborative consumption. These themes highlight opportunities for new technologies, products, and services that can reshape business practices and enhance everyday life. Collaborative V seeks to be a primary source of capital and strategic support for creative entrepreneurs aiming to make a positive impact in the world. Its investors include notable figures from various industries, underscoring the fund's commitment to fostering innovation and creativity.

Techstars Central LLC, founded in 2006 and based in Boulder, Colorado, operates as a startup accelerator and venture capital firm focused on supporting early-stage technology-oriented companies. It specializes in a mentorship-driven accelerator program, selecting ten startups each summer to participate in a three-month incubation period, offering funding of $120,000 in exchange for equity. Techstars invests primarily in sectors such as fintech, artificial intelligence, blockchain, augmented reality, and IoT, while avoiding investments in medical devices, healthcare technology, and local service-oriented businesses. In addition to its primary accelerator, Techstars has various specialized programs, including those focused on music, retail, mobility, and social impact, with global reach extending to regions such as Africa, Asia, and Latin America. The firm prefers taking minority stakes, typically between six and ten percent, without seeking board representation or investor rights. Techstars has built a robust network of entrepreneurs, mentors, and corporate partners to foster innovation and growth within its portfolio, which includes over 1,000 companies with a significant collective market capitalization.

Siddhi Capital is a growth equity firm that focuses on the food and beverage sector, partnering with innovative companies that are redefining the consumer packaged goods landscape. The firm combines investment and operational expertise to support visionary entrepreneurs, aiming to accelerate growth and create value for its stakeholders. By concentrating on convention-breaking businesses within the industry, Siddhi Capital seeks to elevate companies that are poised to make a significant impact in the market.

Horizon Ventures is a Hong Kong-based venture capital firm established in 2002, specializing in technology-focused investments across various sectors. With a global presence, the firm targets seed, early-stage, and late-stage opportunities, particularly in artificial intelligence, machine learning, fintech, healthcare technology, and software as a service (SaaS). Horizon Ventures is known for its disruptive investment strategy, having achieved notable exits in successful companies such as Skype, Siri, Facebook, Summly, and Waze. Through its strategic investments, the firm aims to support innovative startups that have the potential to reshape their respective industries.

GroundForce Capital is a California-based private equity firm established in 2015 that specializes in early-stage investments in the consumer, retail, and agriculture sectors across the United States and Canada. The firm focuses on providing capital, strategic guidance, and operational expertise to innovative teams leading disruptive, plant-centric brands. GroundForce Capital's mission is to transform the global food system by investing in companies that prioritize improved nutrition and sustainable practices. The firm seeks to support visionary entrepreneurs who are committed to creating positive change in the food and beverage industry.

Recognized by Fast Company as one of the world’s ten most innovative companies in food, FOOD-X is the #1 Food Innovation Accelerator in the world. They help food entrepreneurs bring their products and services to market at super speed. Food-X partners with early stage companies from across the food supply chain, from food tech to food as medicine. A member of SOSV, the Accelerator VC, a global fund with over $625M assets under management and a staff of over 100 operating world-renowned accelerators in the areas of hardware, software, biology, food, robotics, medical devices, transportation, green energy, blockchain, and beyond.

PepsiCo is a global food and beverage company headquartered in Purchase, New York, founded in 1898. The company operates through several key segments. Frito-Lay North America produces a variety of snack foods, including Lay's, Ruffles, Doritos, and Cheetos. Quaker Foods North America offers products such as oatmeal, cereals, and snack bars. The Latin America Foods segment features brands like Doritos and Sabritas, while the PepsiCo Americas Beverages segment provides a range of beverages, including Pepsi, Gatorade, and Tropicana. In Europe, PepsiCo markets snacks and beverages under various brand names, and the Asia, Middle East, and Africa segment offers similar products tailored to regional preferences. The company serves a diverse customer base, including wholesale distributors, foodservice operators, and retail outlets, ensuring widespread availability of its products across multiple channels.

CAVU Venture Partners is a venture capital and private equity firm founded in 2015 and based in New York, New York. The firm specializes in investing in early to mid-stage and mature consumer goods, particularly within the food and beverage, pet care, and personal care sectors. CAVU seeks to partner with passionate entrepreneurs and brands that have the potential to make a positive impact, focusing on companies with revenues of $50 million or less. With a deep industry experience and a proven track record in brand building, CAVU aims to create optimal conditions for startups and established brands to thrive, fostering innovation and growth in the consumer products space.

S2G Ventures, established in 2014 and based in Chicago, is a multi-stage venture fund focused on food and agriculture. The firm aims to support entrepreneurs whose products and services address the growing consumer demand for healthy, sustainable, and local food options. S2G Ventures identifies various sectors within the food system that are poised for transformation and builds a diverse portfolio through seed, venture, and growth-stage investments. Its investment areas encompass agriculture, food ingredients, infrastructure and logistics, food safety and technology, as well as retail, restaurants, and consumer brands. The firm’s mission is to drive innovation in these sectors to enhance sustainability and health in the food supply chain.

CircleUp Network, Inc. is an equity crowdfunding platform based in San Francisco, California, that connects accredited investors with early-stage consumer and retail brands. Founded in 2011, CircleUp enables these companies to access the capital and resources necessary for growth by showcasing profiles of promising brands on its platform. The firm specializes in various sectors, including food, personal care, pet products, apparel, retail, and restaurants. CircleUp utilizes its proprietary machine learning platform, Helio, to analyze vast amounts of data on consumer businesses, allowing it to identify investment opportunities and predict future success. The investor base includes industry experts, venture capitalists, private equity professionals, and angel investors, all focused on supporting innovative consumer brands.

South Suez Capital is a private equity fund of funds manager based in Mauritius, specializing in investments across Africa. Established in 2009, the firm caters to institutional investors, endowments, and high-net-worth individuals, offering them exclusive access to a range of primary, secondary, and direct private market investments. By leveraging a well-established local network, South Suez Capital enables investors to build diversified portfolios focused on the African market. The firm's investment strategy includes targeting commitments to African private equity funds, along with direct investments in operating companies as opportunities arise. Additionally, South Suez Capital maintains a commitment to environmental, social, and governance (ESG) principles in its investment approach.

StartEngine Crowdfunding, Inc. is an equity crowdfunding platform based in Los Angeles, California, founded in 2014. It enables everyday individuals to invest in and own shares of startups and early-stage companies, making it the largest platform of its kind in the United States. With a mission to democratize access to capital, StartEngine has launched more Regulation Crowdfunding offerings than any other platform, raising over $200 million and successfully funding more than 350 companies. The company focuses on supporting entrepreneurs in achieving their goals by providing a pathway for capital investment from the public.

FJ Labs is a U.S.-based investment firm established in 2015 by Fabrice Grinda. The firm operates with a stage-agnostic approach, primarily targeting marketplaces and consumer-facing startups. FJ Labs focuses its investments on seed and Series A rounds, with a financial commitment ranging from $50,000 to $5,000,000. The firm has invested in a variety of notable companies, including Alibaba Group, beepi, BrightRoll, Betterment, and ADORE ME.

Chobani Incubator is a program for companies taking on broken food systems to bring better food to more people. they are here to help small companies with big hearts and ideas challenge the food industry, improve broken systems, and make a difference.

First Beverage Group, established in 2005 and headquartered in Los Angeles, California, provides investment banking and private equity services specifically to the beverage industry. The firm focuses on advising and investing in innovative and transformational beverage brands, helping them navigate a competitive landscape. Additionally, it manages First Beverage Ventures, a private equity fund that targets investments in consumer and healthcare sectors across the United States. With additional offices in Boston and New York, First Beverage Group aims to support beverage companies in their growth and development through tailored financial solutions. As of 2018, it operates as a subsidiary of Cascadia Capital, LLC.

Big Idea Ventures, LLC is a venture capital accelerator founded in 2019, with offices in New York and Singapore. The firm focuses on investing in startup and early-stage companies that are developing alternative protein sources, particularly in the plant-based and cell-based meat sectors. Through its New Protein Fund, Big Idea Ventures provides capital and strategic support to entrepreneurs creating innovative products, ingredients, and technologies in the alternative protein ecosystem. The firm primarily targets investments of $0.2 million and looks for opportunities in Asia and North America, aiming to address global challenges related to food sustainability and nutrition.

Nestlé S.A. is a global leader in the food and beverage industry, headquartered in Vevey, Switzerland. Founded in 1866, the company operates through various segments including Zone Europe, Middle East and North Africa; Zone Americas; and Zone Asia, Oceania, and sub-Saharan Africa. Its extensive product portfolio encompasses a wide range of categories such as baby foods, bottled water, cereals, coffee, dairy, culinary products, ice cream, and pet care. Notable brands include Nescafé, Nestlé Pure Life, KitKat, and Purina. Nestlé has a significant geographic footprint, with operations in 189 countries, generating over CHF 90 billion in annual revenue and boasting 34 brands that each exceed CHF 1 billion in sales. The company also engages in strategic investments through its venture capital fund, which focuses on innovations in food and nutrition.

Blueberry Ventures is a California-based venture capital firm established in 2015, specializing in investments within the food and beverage sectors across the United States. The firm focuses on partnering with entrepreneurs who are developing innovative brands and business models aimed at enhancing nutrition. Blueberry Ventures provides both early and growth-stage capital, along with operational support, to facilitate the growth of these businesses. By targeting companies in the food products and beverages industries, Blueberry Ventures aims to empower the next generation of nutrition-focused enterprises.

DSG Consumer Partners is a venture capital firm established in 2013, headquartered in Mauritius, with a focus on investing in consumer businesses across India and Southeast Asia. The firm primarily targets minority equity positions in unlisted companies, although it may pursue control deals when aligned with capable management teams. DSG Consumer Partners is flexible in providing growth capital and enabling liquidity for founders and shareholders through secondary transactions. The founders have a long-term investment approach, typically spanning six to ten years, and have a history of supporting notable brands since 2004, including Sula Wines, Cleartrip, and Redmart. The firm concentrates on consumer-facing sectors, leveraging its expertise to foster the growth of emerging brands in the region.

Danone Manifesto Ventures, established in 2016 and located in New York City, is the corporate venture arm of Danone. The firm focuses on investing in early and growth-stage companies within the food and food technology sectors. By partnering with innovative entrepreneurs, Danone Manifesto Ventures aims to promote health through food and enhance the consumer experience. With a dedicated team that possesses extensive expertise in the food and beverage industry, the firm seeks to support the food revolution and drive positive change in the market.

Science is a California-based venture capital firm founded in 2011, specializing in early-stage investments in technology companies across the United States and India. The firm identifies entrenched markets and societal shifts, targeting disruptive companies with innovative ideas and focused teams. Science has co-founded and invested in over 60 companies, including well-known names in various sectors such as e-commerce, media, fintech, and gaming. Its investment strategy encompasses seed-stage, early-stage, and later-stage companies, reflecting a diverse portfolio that spans industries like data services, blockchain, educational technology, and micro-mobility. By leveraging its expertise, Science aims to foster growth in emerging markets and support the development of pioneering business models.

NC IDEA is a not-for-profit organization dedicated to supporting early-stage, high-growth technology companies in North Carolina. It primarily offers financial assistance through its NC IDEA SEED and NC IDEA MICRO programs. NC IDEA SEED provides $50,000 grants to innovative startups with viable concepts, helping them scale more quickly, while also offering mentorship to mitigate growth risks. Since its inception in 2006, this initiative has granted over $7.2 million to 161 companies, with nearly 70 percent of these businesses still operational today. Collectively, they have secured over $295 million in additional funding and created more than 1,860 jobs. The NC IDEA MICRO program complements this by offering $10,000 grants to early-stage companies seeking to validate and advance their ideas. Through these efforts, NC IDEA plays a crucial role in fostering the growth of technology-driven entrepreneurship in the region.

Advantage Capital is a venture capital firm founded in 1992, headquartered in New Orleans, Louisiana, with additional offices across the United States. The firm specializes in growth equity, lending, and mezzanine debt investments, focusing primarily on small businesses at various stages of development, excluding seed stage. Advantage Capital targets investments in low-income communities, both urban and rural, and supports economic development initiatives. The firm seeks to invest in companies that utilize proprietary technologies in sectors such as communication, information technology, pharmaceuticals, biotechnology, and energy, among others. It offers various forms of debt capital, including senior and mezzanine debt, and has a preference for co-investing with other firms. Initial investments typically range from $0.5 million to $10 million in companies with sales under $5 million, with potential for larger investments based on milestones. Advantage Capital is committed to addressing the funding gaps in underserved areas and fostering economic growth in communities that lack traditional sources of risk capital.

The Riverside Company is a prominent global private equity firm established in 1988, headquartered in New York. It specializes in making control and non-control investments in growth-stage businesses valued at up to $400 million. With a diverse portfolio that includes over 80 companies, Riverside has completed more than 480 transactions across various sectors, including business services, consumer brands, education and training, franchising, healthcare, software, information technology, and specialty manufacturing. The firm operates internationally, with investment activities spanning the United States, Canada, Europe, Japan, South Korea, Australia, and New Zealand.

Swander Pace Capital is a private equity firm established in 1996, focused on mid-market investments in consumer-oriented companies across North America and the United Kingdom. Headquartered in San Francisco, with additional offices in New Jersey and Ontario, the firm specializes in acquiring or investing in growth-oriented consumer products firms that hold strong market positions in defensible niches. Swander Pace Capital leverages its industry expertise to provide portfolio companies with both financial and strategic consulting support aimed at fostering long-term value. The firm has successfully managed investments in consumer companies generating total revenues exceeding $2 billion, demonstrating its commitment to enhancing business performance within the consumer sector.

BFG Partners, founded in 2014 and located in Boulder, Colorado, is a venture capital firm that specializes in investing in early-stage companies, primarily within the food and beverage sector, as well as personal care, home goods, dietary supplements, and software services. The firm focuses on partnering with passionate entrepreneurs who possess exceptional products and distinctive brands, aiming to facilitate sustainable growth and competitive advantage. BFG not only provides capital to its portfolio companies but also offers strategic guidance in areas such as operational strategy, marketing, channel development, organizational design, and capital planning. Through these partnerships, BFG seeks to help businesses make informed decisions and seize opportunities for success.

Sonoma Brands is a California-based private equity and venture capital firm established in 2015, specializing in the consumer products sector. The firm focuses on early-stage and growth equity investments in areas such as food and beverage, beauty, personal care, wellness, pet products, and home and lifestyle. Sonoma Brands typically invests between $5 million to $30 million in companies with at least $5 million in revenue, aiming for both minority and majority stakes. The firm is dedicated to fostering innovation and supporting small to mid-sized companies with a compelling concept and authentic narrative. Through collaborative efforts, Sonoma Brands seeks to enhance management teams, accelerate growth, and drive brand awareness, all while maintaining a commitment to creativity and originality.

The European Bank for Reconstruction and Development (EBRD) is an investment firm established in 1991 to support the development of market economies and democracies in Central and Eastern Europe and Central Asia. As the largest single investor in the region, the EBRD focuses on private enterprises, investing primarily in minority equity positions and participating in private equity funds that target medium-sized companies seeking expansion. The firm mobilizes significant foreign direct investment and provides project financing for a variety of sectors, including banking, industry, and municipal services. It collaborates with publicly owned companies to facilitate privatization and restructuring efforts. The EBRD operates in countries committed to democratic principles and emphasizes strong corporate governance and environmental respect in all its investments. With a portfolio exceeding €130 billion across over 5,200 projects, the EBRD has also extended its financing initiatives to the Middle East and Africa, leveraging its expertise to foster economic growth and transformation.

Mumbai Angels, established in November 2006, serves as a platform for early-stage companies to connect with potential investors, including successful entrepreneurs and professionals with significant funds. The organization facilitates interactions that foster the exchange of ideas and knowledge, leveraging the extensive experience of its members, many of whom have backgrounds in Silicon Valley. Mumbai Angels focuses on a diverse array of sectors, including IT products and services, biotechnology, retail, and media. Members typically invest between $200,000 to $1,000,000, maintaining their investment for three to five years before considering exits through initial public offerings, trade sales, or mergers. The initiative also provides high-quality mentoring and access to extensive networks both in India and globally, enhancing the strategic and operational capabilities of the startups it supports.

Amberstone Ventures is a venture capital firm based in San Francisco, California. The firm manages Amberstone Ventures Fund I, which focuses on investing in the food product sector within the United States. Through its targeted investments, Amberstone Ventures aims to support innovative companies that are shaping the future of food products.

Verlinvest S.A. is a private equity and venture capital firm based in Brussels, Belgium, with additional offices in New York, Paris, and London. Established in 1995, the firm specializes in growth capital investments across various sectors, primarily focusing on consumer industries such as food and beverages, healthcare services, education, and digital media. Verlinvest targets mid venture, late venture, expansion, and middle market stages, making equity investments ranging from €5 million to €100 million in both public and private companies. The firm often seeks minority and majority stakes and typically engages in family businesses facing succession challenges or multinationals adapting to sector changes. Verlinvest aims to partner with strong leaders to develop iconic, mission-driven brands and usually takes an active role in portfolio companies by securing board seats and participating in strategic committees.

Growcore Investments is a private equity firm based in Massachusetts that specializes in buyouts and growth equity within the consumer products and services sectors. Founded in 2008, the firm focuses on various segments, including active sports and footwear, personal care products, household care items, packaged food and beverages, apparel, and leisure products. Additionally, it is interested in the real estate sector, particularly in the Northeast corridor of the United States. Growcore Investments typically targets companies with revenues ranging from $30 million to $150 million and aims for majority equity positions. The firm seeks to invest in businesses with an EBITDA between $5 million and $100 million and a target market capitalization of $50 million to $500 million.

work with private equity and venture capital fund managers, investment advisors and business entities from around the world.

500 Global, formerly known as 500 Startups, is a venture capital firm and incubator based in Mountain View, California, founded in 2010. The firm specializes in seed investments, primarily focusing on early-stage technology and financial services startups across various sectors, including biotech, e-commerce, fintech, and digital healthcare. 500 Global operates a four-month accelerator program, where it typically invests between $0.05 million and $1 million for a 5 to 10 percent equity stake in companies with at least $100,000 in monthly revenue. The firm targets a global market, with particular emphasis on regions such as the Middle East, Asia, Europe, and Latin America. Since its inception, it has invested in over 2,200 startups and supports the growth of innovation ecosystems through educational programs and partnerships. 500 Global also prioritizes investments in companies led by minority founders, reflecting its commitment to diverse entrepreneurial leadership.

Five Seasons Ventures Sarl is a venture capital firm based in Paris, France, specializing in seed and early-stage investments in technology companies within the food and agriculture sectors. Established in 2016, the firm primarily targets innovative food consumer products and seeks to invest between €2 million and €10 million in equity or equity-like instruments. While it focuses on investments in Europe, particularly in Italy and France, it remains open to opportunities outside of the continent. Five Seasons Ventures typically takes significant minority stakes and prefers to participate in syndicates with other investors, often seeking a board seat to engage with portfolio companies. The firm aims to support entrepreneurs who are addressing evolving consumer preferences for healthier, sustainable food options through technology and innovation.

Anicut Capital, founded in 2016 and based in Chennai, is an asset management firm specializing in debt services for consumer goods companies across India. The firm is managed by seasoned professionals with extensive experience in commercial, private, and investment banking. Anicut Capital also oversees the Anicut Opportunities Fund I, a venture capital fund launched in 2022, which targets growth-stage companies. The fund typically invests between USD 2 million and USD 15 million in a select group of 10 to 15 companies, focusing on fostering growth and expansion within the consumer sector.

Gener8tor is a nationally recognized accelerator based in Madison, Wisconsin, that focuses on investing in high-growth startups across various sectors, including software, IT, SaaS, life sciences, MedTech, e-commerce, and hardware. The accelerator operates three times a year, investing $100,000 in each of five selected startups during a 12-week program designed to provide a concierge experience. Startups benefit from extensive mentorship and guidance through a network of experienced mentors, technologists, corporate partners, angel investors, and venture capitalists. Gener8tor is a GOLD-tier member of the Global Accelerator Network and is ranked among the top accelerators in the United States by the Seed Accelerator Rankings Project. Additionally, Gener8tor manages a venture capital fund that aims to invest in the software and technology, media, and telecommunications sectors, supporting a minimum of ten companies with investments ranging from $90,000 to $140,000.

East Ventures is a venture capital firm founded in 2009, with offices in Singapore, Tokyo, and Jakarta. The firm specializes in seed, early-stage, and Series A investments, focusing on technology and consumer sectors, including fintech, e-commerce, and education technology, primarily in Southeast Asia. East Ventures has supported over 170 companies across the region, with notable investments in Indonesia's unicorns such as Tokopedia and Traveloka. The firm typically invests between $0.1 million and $0.5 million and has been recognized for its consistent performance, being named the most active investor in Southeast Asia. In 2018, it launched a joint venture called EV Growth, aimed at providing growth capital to startups throughout Southeast Asia. East Ventures continues to play a significant role in nurturing the startup ecosystem in the region.

Stray Dog Capital LLC is a private equity and venture capital firm based in Leawood, Kansas, founded in 2013. The firm specializes in early-stage investments, focusing on companies that provide alternatives to the use of animals in the supply chain. Stray Dog Capital aims to promote innovation in sectors such as food, beverage, and biotechnology through its investments and support. With a mission-driven approach, the firm is committed to fostering businesses that align with its ethical values while delivering financial returns.

Global Founders Capital (GFC) is a venture capital firm established in 2013 and headquartered in Berlin, Germany. The firm is stage agnostic, meaning it invests in companies at various stages of development, from early-stage ventures to those preparing for an initial public offering. GFC focuses on empowering talented entrepreneurs and seeks investment opportunities in sectors such as internet, retail, financial software, media, communication, and information technology. With a global perspective, GFC aims to support innovative companies across all continents.

JamJar Investments LLP is a venture capital firm based in London, United Kingdom, focusing on seed and early-stage investments in high-growth consumer brand businesses across both digital and non-technical sectors, including food and drink. Founded by the creators of innocent drinks, the firm leverages over 14 years of operational and commercial experience to support entrepreneurs throughout their journeys. JamJar typically invests between £0.15 million and £1 million in initial funding rounds, with the capacity to provide follow-on investments. The firm prefers to work with teams of more than one person and often leads or co-invests alongside other partners. Its primary focus is on European businesses, aiming to foster innovation and growth in the consumer services and products market.

Bessemer Venture Partners is a $4 billion venture capital firm founded in 1911 and based in California, specializing in investments across consumer, enterprise, and healthcare sectors globally, from seed stage to growth. The firm supports founders by providing guidance and resources, starting with seed and Series A investments and maintaining involvement throughout the development of their companies. Bessemer has a diverse portfolio, having funded early-stage companies such as Pinterest, Blue Apron, Skype, and Twitch, and has played a role in the successful initial public offerings of 117 companies, including Twilio, Yelp, and LinkedIn. The firm also operates several specialized funds targeting various sectors, including information technology, software, and digital health, with a presence in key markets such as India and Israel.

25Madison, LLC is a venture capital firm and innovation hub founded in 2018, with its headquarters in New York and additional offices in Miami, Atlanta, and Tel Aviv. The firm specializes in incubating and accelerating early-stage business concepts, leveraging the collective expertise of its partners, who possess over 200 years of experience across various sectors, including entertainment, advertising, consumer products, and finance. 25Madison focuses on applying proven strategies and partnerships to assist entrepreneurs in overcoming significant challenges in building their businesses.

L Catterton is a private equity firm established in 1989 and headquartered in Greenwich, Connecticut. The firm focuses on providing capital for acquisitions, management buyouts, recapitalizations, and turnarounds, while also supporting ongoing growth and development of companies. L Catterton primarily targets investments in the consumer sector, including food and beverage, retail, restaurants, consumer products and services, and media and marketing services. The firm emerged in 2016 from the merger of Catterton Partners and L Capital Management, specializing in buyout investments in mid-market consumer businesses throughout North America and Europe. L Catterton manages several growth and buyout funds that invest in a range of sectors and geographies, including a focus on impact investments related to education, health, waste, and climate. It typically invests between USD 10 million to USD 500 million, depending on the fund and the specific opportunity.