Rocana Venture Partners

Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Poppi is a beverage company that produces flavored sparkling drinks designed to support digestive health. The beverages combine real fruit juice with apple cider vinegar and prebiotics, and are low in sugar and vegan-friendly, offered in a carbonated format. They are available in cans in flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, with seasonal and limited editions appearing from time to time. The product line emphasizes gut health through a blend of probiotics and prebiotics, providing a convenient, plant-based option for health-conscious consumers. Poppi aims for simple, approachable flavors suitable for everyday occasions.

Olipop is a beverage brand that offers digestive health sparkling tonics made with fiber, prebiotics, and botanicals. The range includes flavors such as strawberry, vanilla, cinnamon, cola, and lemon, positioned as an alternative to traditional soda. The product line is designed to support microbiome balance, digestive function, and metabolic health, and is marketed as clinically backed and affordable. The brand is based in Oakland, California.

HU Master Holdings, LLC is a New York-based company that operates a restaurant offering a variety of food and beverage options, including breakfast items, organic teas, and chocolate products. The restaurant also provides home delivery services and focuses on healthy eating. In addition to its dining services, the company produces organic, vegan, and paleo chocolates, coffee powders, and grain crackers, all made from fresh, unprocessed ingredients. These products are designed to be free from preservatives and common allergens, appealing to health-conscious consumers. Established in 2015, HU Master Holdings operates as a subsidiary of Mondelez International, Inc. and aims to provide nutritious alternatives for those seeking a healthier lifestyle.

Borealis Foods is a food technology company dedicated to the research, development, and commercialization of functional foods. It specializes in creating high-quality, affordable, and sustainable ready-to-eat meals aimed at addressing national and global food security and nutrition challenges. The company focuses on nutrition, affordability, and sustainability, reflecting its mission to positively impact both human health and the environment. One of its notable products is a ready-made ramen that contains 20 grams of complete plant-based protein per serving, showcasing Borealis Foods' commitment to developing innovative solutions that tackle pressing global food issues.

Founded in San Francisco in 2014, Pop And Bottle specializes in producing organic, plant-based beverages. Their primary product is cold-pressed almond milk lattes, available in various flavors and sold exclusively online.

Olipop is a beverage brand that offers digestive health sparkling tonics made with fiber, prebiotics, and botanicals. The range includes flavors such as strawberry, vanilla, cinnamon, cola, and lemon, positioned as an alternative to traditional soda. The product line is designed to support microbiome balance, digestive function, and metabolic health, and is marketed as clinically backed and affordable. The brand is based in Oakland, California.

Recess, LLC is a consumer wellness brand based in New York, specializing in the production of canned beverages infused with hemp extract and adaptogens. Founded in 2017, the company aims to provide products that promote balance, clarity, and inspiration in an increasingly stressful world. Its offerings include sparkling water designed to enhance mental performance by improving concentration and attention. By incorporating powerful natural ingredients, Recess seeks to deliver a calming and balanced drinking experience, allowing consumers to feel more productive and creative.

WTRMLN WTR is a New York-based producer of cold-pressed watermelon water, crafted from hand-selected and hand-skinned melons. The process involves cold-pressing both the rind and flesh, followed by a short nutrient-preserving treatment, and bottling in BPA-free plastic to ensure freshness until consumption. The company emphasizes sustainability and health, offering a product that is all-natural, gluten-free, non-GMO, vegan, and kosher. Sweetened with a hint of organic lemon juice, WTRMLN WTR provides a refreshing and nutritious beverage that promotes hydration and recovery, making it a superior alternative to regular water. By sourcing only the ripest and juiciest watermelons, WTRMLN WTR delivers one of the cleanest and most hydrating beverages available.

Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment

Kuli Kuli, Inc. is a company based in Oakland, California, that specializes in producing nutritional moringa products. Founded in 2011 by Anne Tsuei, Jordan Moncharmont, Lisa Curtis, and Valerie Popelka, Kuli Kuli offers a diverse range of products, including moringa bars, moringa powders, green energy shots, herbal teas, and sampler packs. The company markets its offerings through both retail stores and online platforms, aiming to provide consumers with healthy and sustainable options derived from the moringa plant.

Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment