Rocana Ventures Partners

Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

Olipop, Inc. is a beverage company based in Oakland, California, that specializes in producing sparkling tonics aimed at promoting digestive health. Founded in 2017, Olipop offers a range of flavors, including strawberry, vanilla, cinnamon, cola, and lemon, utilizing natural fibers, prebiotics, and botanical extracts. These beverages are designed to support the microbiome, enhance digestive function, and improve metabolic health, catering to consumer preferences for both taste and health benefits. Olipop positions itself as an affordable alternative to traditional soda, focusing on delivering clinically backed products that align with contemporary health trends.

HU Master Holdings, LLC is a New York-based company that operates a restaurant offering a variety of food and beverage options, including breakfast items, organic teas, and chocolate products. The restaurant also provides home delivery services and focuses on healthy eating. In addition to its dining services, the company produces organic, vegan, and paleo chocolates, coffee powders, and grain crackers, all made from fresh, unprocessed ingredients. These products are designed to be free from preservatives and common allergens, appealing to health-conscious consumers. Established in 2015, HU Master Holdings operates as a subsidiary of Mondelez International, Inc. and aims to provide nutritious alternatives for those seeking a healthier lifestyle.

Borealis Foods is a food technology company dedicated to the research, development, and commercialization of functional foods. The company focuses on creating high-quality, affordable, and sustainable ready-to-eat meals, with a mission to address national and global food security and nutrition challenges. Borealis Foods emphasizes nutrition, affordability, and sustainability in its products, aiming to make a positive impact on both human health and the environment. Notably, the company has developed ready-made ramen that features 20 grams of complete plant-based protein per serving, showcasing its commitment to providing advanced solutions to global food issues.

Olipop, Inc. is a beverage company based in Oakland, California, that specializes in producing sparkling tonics aimed at promoting digestive health. Founded in 2017, Olipop offers a range of flavors, including strawberry, vanilla, cinnamon, cola, and lemon, utilizing natural fibers, prebiotics, and botanical extracts. These beverages are designed to support the microbiome, enhance digestive function, and improve metabolic health, catering to consumer preferences for both taste and health benefits. Olipop positions itself as an affordable alternative to traditional soda, focusing on delivering clinically backed products that align with contemporary health trends.

Recess, LLC is a consumer wellness brand based in New York that specializes in producing sparkling beverages infused with hemp extract and adaptogens. Founded in 2017, the company aims to provide products designed to help individuals feel balanced, centered, and inspired amid the stresses of modern life. Its offerings focus on enhancing mental performance by improving concentration, attention, and cognitive speed, while also promoting overall well-being. Through its innovative approach, Recess seeks to create a calm and balanced drinking experience, appealing to consumers looking for both refreshment and wellness benefits.

Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment

Kuli Kuli, Inc. is a producer of nutritional moringa products based in Oakland, California. Founded in 2011 by Anne Tsuei, Jordan Moncharmont, Lisa Curtis, and Valerie Popelka, the company offers a range of products, including moringa bars, moringa powders, green energy shots, herbal teas, and sampler packs. Kuli Kuli markets its products through both retail stores and online channels, aiming to provide health-conscious consumers with the benefits of moringa, a nutrient-rich superfood.

Kettle & Fire, established in 2013 and headquartered in Austin, Texas, specializes in the production and distribution of bone broth. The company creates its products using bones from grass-fed, grass-finished organic cows and pasture-raised chickens, combined with organic vegetables and filtered water. The mixture is slow-simmered for 20-24 hours to extract nutrients, collagen, and amino acids. Kettle & Fire's bone broth is free from artificial flavors and colors, and it's packaged sustainably. The company offers beef and chicken bone broth, as well as bone broth soups, which are sold through stores, wholesalers, and online platforms.

Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment