FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Beverages

ZBiotics

Secondary Market in 2025
Founded in 2016 and based in San Francisco, ZBiotics is a synthetic biology company that bioengineers probiotic bacteria for nutraceutical applications. Its flagship product is a genetically engineered probiotic drink designed to break down acetaldehyde, an unwanted byproduct of alcohol consumption.

Provi

Series C in 2023
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry. Founded in 2016, Provi connects buyers, such as liquor stores, bars, and restaurants, with distributors and suppliers, simplifying the historically complex ordering process. The platform enhances communication and operational efficiency for both on-premise and off-premise buyers by centralizing orders and providing tracking and analytics tools. With a presence in key U.S. markets, Provi serves about 10 percent of licensed retailers, contributing to significant time and cost savings while reducing errors in the ordering process. The company has been recognized for its workplace culture and has formed strategic partnerships to further enhance its service offerings. Through its innovative approach, Provi is reshaping the wholesale alcohol landscape.

PickUp Coffee

Series A in 2023
PickUp Coffee is a Philippine-based startup dedicated to enhancing access to espresso and milk-based beverages. It offers a diverse range of premium coffee options, including espressos, cappuccinos, lattes, and specialty drinks like turmeric latte, through its tech-enabled systems and coffee shops.

Blank Street

Venture Round in 2023
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

PickUp Coffee

Pre Seed Round in 2022
PickUp Coffee is a Philippine-based startup dedicated to enhancing access to espresso and milk-based beverages. It offers a diverse range of premium coffee options, including espressos, cappuccinos, lattes, and specialty drinks like turmeric latte, through its tech-enabled systems and coffee shops.

Blank Street

Series A in 2021
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Truebird

Series A in 2021
Truebird, Inc. operates automated micro cafes that provide a range of coffee beverages, including espressos and lattes. Founded in 2017 and headquartered in Brooklyn, New York, Truebird aims to deliver high-quality coffee experiences to diverse locations. Its fully-automated, contactless espresso bars offer a unique and engaging alternative to traditional vending machines, allowing customers to enjoy delicious coffee in a convenient and innovative manner. The company's mission focuses on accessibility and quality, striving to make premium coffee available to as many people as possible.

Blank Street

Seed Round in 2021
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Drizly

Series C in 2020
Drizly is an online alcohol marketplace and liquor retail platform that enables on-demand delivery and shipping of beer, wine and spirits. It partners with retailers to bring their inventory online across 235 markets, offering a broad selection to consumers of legal drinking age and a transparent, personalized shopping experience. Founded in 2012 and headquartered in Boston, Massachusetts, Drizly helps retailers reach new customers and gain market and customer insights, supporting growth in sales. The platform also supports ordering of beverages along with mixers and garnishes, enabling customers to order without visiting a store.

Provi

Series A in 2020
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry. Founded in 2016, Provi connects buyers, such as liquor stores, bars, and restaurants, with distributors and suppliers, simplifying the historically complex ordering process. The platform enhances communication and operational efficiency for both on-premise and off-premise buyers by centralizing orders and providing tracking and analytics tools. With a presence in key U.S. markets, Provi serves about 10 percent of licensed retailers, contributing to significant time and cost savings while reducing errors in the ordering process. The company has been recognized for its workplace culture and has formed strategic partnerships to further enhance its service offerings. Through its innovative approach, Provi is reshaping the wholesale alcohol landscape.

Blank Street

Pre Seed Round in 2020
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Truebird

Seed Round in 2019
Truebird, Inc. operates automated micro cafes that provide a range of coffee beverages, including espressos and lattes. Founded in 2017 and headquartered in Brooklyn, New York, Truebird aims to deliver high-quality coffee experiences to diverse locations. Its fully-automated, contactless espresso bars offer a unique and engaging alternative to traditional vending machines, allowing customers to enjoy delicious coffee in a convenient and innovative manner. The company's mission focuses on accessibility and quality, striving to make premium coffee available to as many people as possible.

Endless West

Series A in 2018
Endless West is a beverage company that produces wine and spirits using molecular science. It creates original blends by extracting taste, smell, and color molecules from various natural sources, eliminating the need for grapes or fermentation. The company's first product, Glyph, is an aged-style spirit made without aging or barreling, resulting in significant water and land savings.

Flaviar

Venture Round in 2018
Flaviar, Inc. is an online community and membership club dedicated to spirits enthusiasts, providing a platform for sharing information on various liquors, including whisky, bourbon, gin, cognac, and rum. Founded in 2012, Flaviar offers a subscription service that allows members to discover new products through themed tasting boxes, which feature samples of rare and original spirits. The company enhances the member experience by granting access to an exclusive selection of spirits, private label brands, and tickets to live events that connect them with distillers and bars. Located in New York, Flaviar aims to educate and entertain its members with engaging content related to the world of spirits.

Endless West

Series A in 2017
Endless West is a beverage company that produces wine and spirits using molecular science. It creates original blends by extracting taste, smell, and color molecules from various natural sources, eliminating the need for grapes or fermentation. The company's first product, Glyph, is an aged-style spirit made without aging or barreling, resulting in significant water and land savings.

Flaviar

Seed Round in 2014
Flaviar, Inc. is an online community and membership club dedicated to spirits enthusiasts, providing a platform for sharing information on various liquors, including whisky, bourbon, gin, cognac, and rum. Founded in 2012, Flaviar offers a subscription service that allows members to discover new products through themed tasting boxes, which feature samples of rare and original spirits. The company enhances the member experience by granting access to an exclusive selection of spirits, private label brands, and tickets to live events that connect them with distillers and bars. Located in New York, Flaviar aims to educate and entertain its members with engaging content related to the world of spirits.
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