FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in Beverages

Blank Street

Series A in 2021
Operator of a coffee shop intended to offer caffeine products with zero waste and zero emissions. The company's product line includes different flavors of coffee, baked treats, pastries, and tacos, and lets patrons place their orders from a mobile application, enabling consumers to order their favorite sips of coffee with a single click.

Blank Street

Seed Round in 2021
Operator of a coffee shop intended to offer caffeine products with zero waste and zero emissions. The company's product line includes different flavors of coffee, baked treats, pastries, and tacos, and lets patrons place their orders from a mobile application, enabling consumers to order their favorite sips of coffee with a single click.

Bottomless

Series A in 2021
Bottomless is a company that has developed a WiFi-enabled scale designed to enhance the coffee subscription experience. This innovative scale allows users to track their coffee consumption and automatically reorder freshly roasted beans when supplies run low. By syncing with the scale, consumers can specify their preferences, enabling the platform to learn individual caffeine habits and provide personalized coffee selections. This approach ensures that customers receive fresh coffee at optimal times, avoiding the stale offerings typically associated with traditional coffee purchases.

Drizly

Series C in 2020
Drizly is an e-commerce alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery and shipping, Drizly partners with retailers in 235 markets to offer consumers of legal drinking age unrivaled selection and a transparent, personalized shopping experience. Backed by world-class institutional investors, Drizly partners with retailers to bring their shelves online, helping them to reach new customers, tap into key market and customer insights, and diversify their business to grow sales.

Provi

Series A in 2020
Provi is a Chicago-based company that operates a platform designed to streamline the ordering process in the alcohol beverage industry. Established in 2016, it serves bars, restaurants, and retailers by facilitating direct orders from various alcohol distributors through a centralized system. This platform simplifies operations by enabling users to place orders for spirits, wine, and beer with a single click, thereby improving efficiency and reducing errors. Provi empowers thousands of buyers, distributors, and brands to make informed business decisions while accessing a diverse selection of craft beverages at competitive prices. By providing features such as order tracking and analytics, Provi helps its customers save time and money in the complex process of wholesale alcohol transactions.

Bottomless

Series A in 2020
Bottomless is a company that has developed a WiFi-enabled scale designed to enhance the coffee subscription experience. This innovative scale allows users to track their coffee consumption and automatically reorder freshly roasted beans when supplies run low. By syncing with the scale, consumers can specify their preferences, enabling the platform to learn individual caffeine habits and provide personalized coffee selections. This approach ensures that customers receive fresh coffee at optimal times, avoiding the stale offerings typically associated with traditional coffee purchases.

Blank Street

Pre Seed Round in 2020
Operator of a coffee shop intended to offer caffeine products with zero waste and zero emissions. The company's product line includes different flavors of coffee, baked treats, pastries, and tacos, and lets patrons place their orders from a mobile application, enabling consumers to order their favorite sips of coffee with a single click.

Verb Energy

Seed Round in 2019
Verb Energy, Inc., founded in 2015 and based in Lexington, Massachusetts, specializes in the production of caffeinated energy bars. The company's flagship product, the Verb Caffeinated Energy Bar, is designed to provide a healthy and convenient source of energy. Each bar incorporates caffeine derived from organic green tea, combined with carbohydrates and protein to ensure prolonged energy release. Verb Energy aims to deliver tasty and nutritious energy products that cater to a wide audience, promoting a lifestyle of health and vitality while remaining affordable.

Truebird

Seed Round in 2019
Truebird was founded with the mission to bring quality coffee to as many people and places as possible. Truebird's fully-automated, contactless espresso bar makes delicious coffee with a mesmerizing experience, and it can go just about anywhere. Consider it a total re-imagining of what a vending machine can be. It was founded in 2018 and is headquartered in Brooklyn, New York.

HOOCH

Seed Round in 2018
Hooch Inc. operates a subscription-based mobile application that provides its members with access to cocktail drinks at a network of bars in New York and Los Angeles. Available on both Android and iOS platforms, the app is designed to enhance the user experience by offering rewards, including cashback and exclusive perks, when members travel, shop, or dine with global partners. Based in New York, Hooch aims to create a unique social experience for its users while promoting local bars.

Endless West

Series A in 2018
Endless West is a beverage startup using scientific production methods to create its own original blend of wines and spirits. Its winery uses molecules from plants, animals, and substances for taste, smell, and color and combines them to create sustainable wine without any grapes, yeast, or any kind of fermentation. The company's first product, Glyph, is the first aged-style spirit made using flavor and aroma molecules extracted from more efficient sources in nature. Glyph is made without aging or barreling which means significantly less wood, water, and land is used in its production process. Endless West was founded in 2015 and is headquartered in San Francisco, California.

Firstleaf

Venture Round in 2018
Firstleaf is a personalized wine company that curates and delivers customized wine shipments to its members through a subscription service. Founded by Philip James, the company leverages millions of data points and proprietary technology to create unique Wine Profiles for each member, ensuring that every shipment reflects individual tastes and preferences. With a selection process that involves sampling over 10,000 wines annually from 12 countries across five continents, Firstleaf guarantees high-quality options, with 92% of its wines being award-winning. The company offers over 82 million possible combinations of wines, resulting in 98% of monthly shipments being unique. Having sold more than 700,000 cases last year and gaining the trust of nearly one million consumers, Firstleaf has received numerous accolades, including recognition as one of Fast Company's Most Innovative Companies and Wine Company of the Year in a prominent wine competition.

Endless West

Series A in 2017
Endless West is a beverage startup using scientific production methods to create its own original blend of wines and spirits. Its winery uses molecules from plants, animals, and substances for taste, smell, and color and combines them to create sustainable wine without any grapes, yeast, or any kind of fermentation. The company's first product, Glyph, is the first aged-style spirit made using flavor and aroma molecules extracted from more efficient sources in nature. Glyph is made without aging or barreling which means significantly less wood, water, and land is used in its production process. Endless West was founded in 2015 and is headquartered in San Francisco, California.

Flaviar

Seed Round in 2014
Flaviar, Inc. is a spirits tasting club that was founded in 2012 and is headquartered in New York, New York. The company operates an online community where members can share information about various spirits, including whisky, bourbon, gin, cognac, and rum. Flaviar provides a subscription service that allows members to explore new liquor products through themed tasting boxes containing sample packs. Subscribers gain access to rare and original spirits, personalized samples, and complimentary bottles each month. Additionally, the company offers digital home bar creation, access to a selection of spirits, and tickets to exclusive events featuring distillers and brand representatives. Through these services, Flaviar aims to educate and entertain its members while fostering a community centered around the appreciation of craft distilleries.
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