FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

Fabrice Grinda

Co-Founder

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Beverages

ZBiotics

Secondary Market in 2025
ZBiotics Company, founded in 2016 and headquartered in San Francisco, California, specializes in the development of genetically engineered probiotics. The company offers a probiotic drink designed to produce an enzyme that effectively breaks down acetaldehyde, a byproduct of alcohol consumption that can lead to unpleasant aftereffects. By bioengineering probiotic bacteria, ZBiotics aims to address various challenges related to everyday chemicals and contaminants. Its products are available for purchase online, making them accessible to consumers seeking to mitigate the negative effects associated with alcohol intake.

Provi

Series C in 2023
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry, simplifying the ordering process by connecting buyers, distributors, and suppliers. Founded in 2016, Provi's platform enhances communication and efficiency for both on-premise and off-premise buyers, including liquor stores, bars, and restaurants. By centralizing the ordering process, Provi enables users to order directly from alcohol distributors while providing tools for order tracking and analytics. As of 2022, the marketplace includes about 10 percent of licensed retailers in the U.S. Provi has received significant funding, totaling $125 million, and has been recognized for its workplace culture. The company also formed a partnership with SevenFifty to further enhance its offerings.

PICKUP Coffee

Series A in 2023
PickUp Coffee is a start-up based in Taguig, Philippines, focused on enhancing the accessibility of espresso and milk-based beverages. The company provides a range of premium coffee options, including espressos, cappuccinos, hot dark mochas, brown sugar boba milk, iced Americanos, and golden turmeric lattes. By operating coffee shops, PickUp Coffee enables customers to purchase high-quality beverages at fair prices, thereby catering to a diverse clientele seeking premium coffee solutions.

Blank Street

Venture Round in 2023
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

PICKUP Coffee

Pre Seed Round in 2022
PickUp Coffee is a start-up based in Taguig, Philippines, focused on enhancing the accessibility of espresso and milk-based beverages. The company provides a range of premium coffee options, including espressos, cappuccinos, hot dark mochas, brown sugar boba milk, iced Americanos, and golden turmeric lattes. By operating coffee shops, PickUp Coffee enables customers to purchase high-quality beverages at fair prices, thereby catering to a diverse clientele seeking premium coffee solutions.

Blank Street

Series A in 2021
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Truebird

Series A in 2021
Truebird, Inc. operates automated micro cafes that provide a range of coffee beverages, including espressos and lattes. Founded in 2018 and based in Brooklyn, New York, the company aims to make quality coffee accessible in various locations. Truebird's innovative, fully-automated, contactless espresso bar offers a unique coffee experience, transforming the traditional concept of vending machines. The company, originally known as Baca Coffee, emphasizes convenience and quality in its mission to serve coffee to a broad audience.

Blank Street

Seed Round in 2021
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Drizly

Series C in 2020
Drizly is an online alcohol marketplace that provides a wide selection of beer, wine, and spirits, along with related products such as mixers and garnishes. Founded in 2012 and headquartered in Boston, Massachusetts, the company enables consumers of legal drinking age to conveniently order alcoholic beverages through its platform, benefiting from on-demand delivery and shipping options. Drizly partners with retailers across 235 markets, allowing them to enhance their visibility and reach new customers by bringing their inventory online. This collaboration not only helps retailers diversify their business but also provides valuable market insights to drive sales growth.

Provi

Series A in 2020
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry, simplifying the ordering process by connecting buyers, distributors, and suppliers. Founded in 2016, Provi's platform enhances communication and efficiency for both on-premise and off-premise buyers, including liquor stores, bars, and restaurants. By centralizing the ordering process, Provi enables users to order directly from alcohol distributors while providing tools for order tracking and analytics. As of 2022, the marketplace includes about 10 percent of licensed retailers in the U.S. Provi has received significant funding, totaling $125 million, and has been recognized for its workplace culture. The company also formed a partnership with SevenFifty to further enhance its offerings.

Blank Street

Pre Seed Round in 2020
Blank Street is a coffee chain focused on making coffee accessible and enjoyable for a broader audience by providing convenient locations and a streamlined customer experience. The company employs automated espresso machines that ensure consistent quality, allowing baristas to engage more with customers and cultivate relationships. Blank Street's product offerings include a variety of coffee flavors, baked goods, pastries, and tacos, all designed to enhance the coffee-drinking experience. In addition, customers can conveniently place their orders through a mobile application, facilitating a quick and efficient service. The company's commitment to sustainability is reflected in its goal of operating with zero waste and zero emissions, while utilizing high-quality outsourced vendors for milk and pastries to maintain focus on their core coffee products.

Truebird

Seed Round in 2019
Truebird, Inc. operates automated micro cafes that provide a range of coffee beverages, including espressos and lattes. Founded in 2018 and based in Brooklyn, New York, the company aims to make quality coffee accessible in various locations. Truebird's innovative, fully-automated, contactless espresso bar offers a unique coffee experience, transforming the traditional concept of vending machines. The company, originally known as Baca Coffee, emphasizes convenience and quality in its mission to serve coffee to a broad audience.

Endless West

Series A in 2018
Endless West is a beverage startup focused on producing innovative wines and spirits using scientific methods. The company creates its products at a molecular level by extracting flavor, aroma, and color molecules from various plants and substances, eliminating the need for traditional ingredients like grapes and yeast. This approach allows Endless West to craft sustainable beverages without fermentation, significantly reducing the resources required for production, such as wood, water, and land. Its flagship product, Glyph, is an aged-style spirit that showcases this pioneering technique, offering consumers a unique drinking experience while promoting environmental sustainability.

Flaviar

Venture Round in 2018
Flaviar, Inc. is an online community and membership club dedicated to spirits enthusiasts, providing a platform for sharing information on various liquors, including whisky, bourbon, gin, cognac, and rum. Founded in 2012, Flaviar offers a subscription service that allows members to discover new products through themed tasting boxes, which feature samples of rare and original spirits. The company enhances the member experience by granting access to an exclusive selection of spirits, private label brands, and tickets to live events that connect them with distillers and bars. Located in New York, Flaviar aims to educate and entertain its members with engaging content related to the world of spirits.

Endless West

Series A in 2017
Endless West is a beverage startup focused on producing innovative wines and spirits using scientific methods. The company creates its products at a molecular level by extracting flavor, aroma, and color molecules from various plants and substances, eliminating the need for traditional ingredients like grapes and yeast. This approach allows Endless West to craft sustainable beverages without fermentation, significantly reducing the resources required for production, such as wood, water, and land. Its flagship product, Glyph, is an aged-style spirit that showcases this pioneering technique, offering consumers a unique drinking experience while promoting environmental sustainability.

Flaviar

Seed Round in 2014
Flaviar, Inc. is an online community and membership club dedicated to spirits enthusiasts, providing a platform for sharing information on various liquors, including whisky, bourbon, gin, cognac, and rum. Founded in 2012, Flaviar offers a subscription service that allows members to discover new products through themed tasting boxes, which feature samples of rare and original spirits. The company enhances the member experience by granting access to an exclusive selection of spirits, private label brands, and tickets to live events that connect them with distillers and bars. Located in New York, Flaviar aims to educate and entertain its members with engaging content related to the world of spirits.
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