Joyance 2

Joyance Partners, established in 2012 and headquartered in San Francisco, is a venture capital firm focusing on early-stage investments. It specializes in startups and emerging technologies that empower individuals to improve their health and well-being, with a particular interest in health tech and consumer sectors. The firm invests in companies that leverage science and technology to cultivate joy and enhance lives, targeting pre-seed to Series A rounds in the United States, Canada, and Europe.

Omar Al-Busaidi

Investment Partner and Venture Partner

Yang Chen

Investor

Jun Deng Ph.D

Investment Partner

Sonia Dewar

Investment Partner

Mike Edelhart

Managing Partner

Jim Louderback

Venture Partner

Hidenari Nakayama Ph.D

Venture Partner, Joyance Partners

Neal O'Hara

Venture Partner

Seth Rosenblatt

Venture Partner

Nobuhiro Takanuma

Partner, Joyance Partners

Past deals in Beverages

PostCoffee

Venture Round in 2025
PostCoffee Co., Ltd., founded in 2018 and based in Tokyo, Japan, operates as an online coffee platform that specializes in coffee subscription and delivery services. The company offers a diverse range of coffee beans, including selections such as Ethiopia Konga, Kenya Kianjuki, and Colombia La Italia, among others. Customers can personalize their coffee boxes by choosing from various options, and the platform also suggests suitable coffee types, brewing methods, and pricing based on a comprehensive coffee diagnosis. In addition to coffee, PostCoffee provides regular mail delivery of curated selections and pairs these offerings with sweets and other beverages, catering to coffee enthusiasts looking to enhance their daily coffee experience.

Sunnyside

Series A in 2023
Sunnyside is a developer of an alcohol tracking application aimed at helping individuals cultivate healthier drinking habits. The app creates personalized plans based on users' current drinking patterns and personal goals. It also sends daily reminders via text messages to assist users in setting and maintaining limits on their alcohol consumption. By encouraging users to reduce their weekly drink intake, the application promotes benefits such as better sleep, improved diet, financial savings, and an overall enhanced sense of well-being.

Cuzen Matcha

Series A in 2023
Cuzen Matcha is a tea company and food-tech startup focused on integrating authentic matcha into daily routines for both offices and homes. The company offers a customizable drink solution that serves as an alternative to traditional caffeinated beverages, promoting sustained energy without the jitters associated with coffee. Cuzen Matcha emphasizes the health benefits of its organic products, which contain calming agents that help relax the body while providing long-lasting energy. By introducing matcha into everyday consumption, Cuzen Matcha aims to enhance the well-being of its users.

Cure Hydration

Series A in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Kombuchery

Seed Round in 2022
Kombuchery is a producer of kombucha beverages that focuses on offering a socially responsible, healthy, and affordable alternative to conventional drinks. The company emphasizes natural production methods, avoiding pasteurization and artificial additives, which allows it to create beverages with low sugar levels. By leveraging direct-to-consumer subscription services and digital marketing channels, Kombuchery aims to disrupt the traditional beverage value chain and establish itself as a leading health and lifestyle brand within the beverage industry. Its commitment to quality and health-oriented products positions Kombuchery as a refreshing choice for consumers seeking nutritious beverages.

Copper Cow Coffee

Seed Round in 2020
Copper Cow Coffee is a premium specialty coffee company based in Los Angeles, California, that specializes in Vietnamese coffee products. Founded in 2018, the company focuses on providing accessible, high-quality coffee through innovative packaging and modern design. Copper Cow Coffee sources its beans from sustainable, organic farms in Vietnam, ensuring that its offerings support environmentally-conscious practices. The brand is known for its specialty Vietnamese lattes, which are sweetened with condensed milk and contain no artificial flavors or preservatives. By selling its products online, Copper Cow Coffee aims to make authentic Vietnamese coffee experiences available to customers throughout the United States.

Tea Crush

Venture Round in 2019
Tea Crush is a wellness beverage inspired by ancient herbal wisdom.
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