Rocana Venture Partners is a Los Angeles-based venture capital firm established in 2017 that specializes in investing in early-stage consumer packaged goods brands. The firm focuses primarily on the food and beverage sector while also exploring opportunities in beauty and personal care, wellness, pet care, fitness, and fashion/apparel. Rocana seeks to identify and support innovative, mission-driven brands that offer consumers improved living choices. By concentrating on disruptive and high-growth companies, Rocana Venture Partners aims to foster the development of products that resonate with contemporary consumer needs.
Supergut is a nutrition company based in Los Angeles, California, founded in 2019. It specializes in producing and retailing nutritional products designed to address common health conditions. Supergut’s product line includes a variety of flavorful nutritional shakes that incorporate resistant starch, a prebiotic fiber known to support a healthy gut microbiome. These shakes aim to enhance the body's natural ability to manage blood sugar, satisfy hunger, and strengthen the immune system. The company emphasizes clinically validated solutions that have demonstrable health benefits, focusing on the critical role of gut health in overall well-being.
Cure Hydration
Series B in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.
Poppi
Venture Round in 2022
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.
Splendid Spoon
Series B in 2022
Splendid Spoon is a food company that specializes in delivering ready-to-eat, plant-based meals directly to customers' doors. Its offerings include gluten-free smoothies, shots, soups, grain bowls, and noodles, all designed to provide the comfort of home-cooked meals while promoting a balanced lifestyle. The meals are pre-portioned, calorie-controlled, and made from whole ingredients, ensuring they are both nutritious and convenient. Splendid Spoon provides multi-day meal plans as well as an On Demand shop, allowing customers the flexibility to try individual meals without committing to a subscription. The company's mission focuses on making healthy eating accessible and enjoyable for everyone.
Olipop
Series B in 2022
Olipop, Inc. is a beverage company based in Oakland, California, that specializes in producing sparkling tonics aimed at promoting digestive health. Founded in 2017, Olipop offers a range of flavors, including strawberry, vanilla, cinnamon, cola, and lemon, utilizing natural fibers, prebiotics, and botanical extracts. These beverages are designed to support the microbiome, enhance digestive function, and improve metabolic health, catering to consumer preferences for both taste and health benefits. Olipop positions itself as an affordable alternative to traditional soda, focusing on delivering clinically backed products that align with contemporary health trends.
Three Wishes
Venture Round in 2022
Three Wishes is healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder. It is high protein, low sugar, gluten and grain-free and made from ingredients like chickpeas, pea protein, and tapioca.
EVR Foods (Lavva)
Series C in 2021
EVR Foods is a producer of plant-based foods intended to offer nourishing and functional food alternatives. Their products are naturally dairy-free, soy-free, and gluten-free and have a blend of creamy, sprouted pili nuts, and prebiotic-rich plantains, enabling consumers to adopt healthy eating habits without compromising on taste.
HumanCo
Venture Round in 2021
HumanCo is a mission-driven holding company dedicated to promoting healthier living and sustainability. It invests in and builds brands that focus on creating impactful and cleaner consumer products aimed at improving health outcomes. Recognizing the concerning trend of declining life expectancy in current generations, HumanCo seeks to reverse this phenomenon by fostering meaningful change through its investments and incubations. The company employs a long-term strategy to advance consumer health and enhance trust in its brands, ultimately benefiting clients through its comprehensive approach to incubation, investment, and growth.
Tiny Organics
Series A in 2021
Tiny Organics Inc. is a technology-driven company dedicated to providing personalized nutrition for babies and toddlers. Founded in 2018 and headquartered in New York, it focuses on creating a healthier generation of adventurous eaters by offering a wide range of organic, vegetable-first meals. These meals are crafted by neonatal nutritionists and chefs, ensuring they are nutrient-rich and suitable for developmental milestones. Tiny Organics allows parents to easily select meals through an online quiz, with products delivered directly to their homes. Each meal is 100% organic, contains no added sugar or salt, and is designed to provide a maximum of 5 grams of natural sugars per serving. The company has gained recognition in prominent publications and has attracted investments from notable figures in the industry.
Hu Kitchen
Funding Round in 2021
HU Master Holdings, LLC is a New York-based company that operates a restaurant offering a variety of food and beverage options, including breakfast items, organic teas, and chocolate products. The restaurant also provides home delivery services and focuses on healthy eating. In addition to its dining services, the company produces organic, vegan, and paleo chocolates, coffee powders, and grain crackers, all made from fresh, unprocessed ingredients. These products are designed to be free from preservatives and common allergens, appealing to health-conscious consumers. Established in 2015, HU Master Holdings operates as a subsidiary of Mondelez International, Inc. and aims to provide nutritious alternatives for those seeking a healthier lifestyle.
Borealis Foods
Venture Round in 2021
Borealis Foods is a food technology company dedicated to the research, development, and commercialization of functional foods. The company focuses on creating high-quality, affordable, and sustainable ready-to-eat meals, with a mission to address national and global food security and nutrition challenges. Borealis Foods emphasizes nutrition, affordability, and sustainability in its products, aiming to make a positive impact on both human health and the environment. Notably, the company has developed ready-made ramen that features 20 grams of complete plant-based protein per serving, showcasing its commitment to providing advanced solutions to global food issues.
BulletProof
Venture Round in 2020
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.
Pop & Bottle
Venture Round in 2020
Pop & Bottle, Inc. is a San Francisco-based company that specializes in producing plant-based beverages, particularly oat milk lattes and flavored almond drinks. Founded in 2014, the company focuses on using pure, organic, and simple ingredients, ensuring that its products are free from dairy, emulsifiers, thickeners, and refined sugars. Pop & Bottle sells its offerings through both retail stores and an online platform, providing customers with a variety of delicious, nutritious options that cater to those seeking healthier, plant-rich alternatives to traditional dairy products.
Grounded Foods
Seed Round in 2020
Grounded Foods Co. is a West Hollywood-based company that specializes in producing plant-based cheeses made from cauliflower and hemp seeds. Its product offerings include gruyere style cheese, camembert style cheese, marinated hemp seed feta, and hemp seed cream cheese, all crafted through a proprietary fermentation process. This innovative approach allows the products to closely mimic the flavor and texture of traditional dairy cheese while providing high nutritional value and promoting environmental sustainability. Founded in 2019 by Australian entrepreneurs Veronica Fil, a behavioral economist, and Shaun Quade, an internationally acclaimed chef, the company aims to make dairy-free cheese accessible to a wider audience through both retail and online sales.
Olipop
Series A in 2020
Olipop, Inc. is a beverage company based in Oakland, California, that specializes in producing sparkling tonics aimed at promoting digestive health. Founded in 2017, Olipop offers a range of flavors, including strawberry, vanilla, cinnamon, cola, and lemon, utilizing natural fibers, prebiotics, and botanical extracts. These beverages are designed to support the microbiome, enhance digestive function, and improve metabolic health, catering to consumer preferences for both taste and health benefits. Olipop positions itself as an affordable alternative to traditional soda, focusing on delivering clinically backed products that align with contemporary health trends.
Good Catch
Series B in 2020
Good Catch Foods focuses on creating vegan and plant-based substitutes for seafood. Founded in 2016, the company offers a variety of products including plant-based shredded tuna, crab cakes, and fish patties, all made from ingredients such as pea proteins, lentils, chickpeas, and fava beans. Originally based in New York, Good Catch has since moved its headquarters to Newtown, Pennsylvania, where it continues to innovate in the field of plant-based seafood alternatives.
Gathered Foods
Series B in 2020
Gathered Foods Corporation, operating under the brand Good Catch, specializes in creating plant-based seafood alternatives in the United States. Founded in 2016 and based in Heath, Ohio, the company offers a range of products, including plant-based tuna, frozen entrées, and appetizers. Its innovative seafood alternatives are crafted from a six-legume blend, which comprises peas, chickpeas, lentils, soy, fava beans, and navy beans, combined with seaweed and algae extract to impart an umami flavor. These products are designed to be dairy-free, gluten-free, and non-GMO, catering to consumers seeking cruelty-free alternatives to traditional seafood. Gathered Foods distributes its offerings through retail stores and online platforms, making its products accessible to a wider audience.
Recess
Venture Round in 2020
Recess, LLC is a consumer wellness brand based in New York that specializes in producing sparkling beverages infused with hemp extract and adaptogens. Founded in 2017, the company aims to provide products designed to help individuals feel balanced, centered, and inspired amid the stresses of modern life. Its offerings focus on enhancing mental performance by improving concentration, attention, and cognitive speed, while also promoting overall well-being. Through its innovative approach, Recess seeks to create a calm and balanced drinking experience, appealing to consumers looking for both refreshment and wellness benefits.
Wtrmln Wtr
Venture Round in 2020
Wtrmln Wtr is a New York-based company specializing in the production of cold-pressed watermelon water. The company sources the ripest, conscientiously grown watermelons, which are hand-selected and cold-pressed to retain their natural nutrients. This process involves using both the rind and flesh of the melon, followed by a short nutrient-preserving treatment and refrigeration in BPA-free plastic bottles until consumption. Wtrmln Wtr's products are all-natural, gluten-free, non-GMO, vegan, and kosher, often sweetened with a hint of organic lemon juice. The company emphasizes the health benefits of its watermelon water, promoting faster hydration and more efficient recovery compared to regular water, making it a nutritious and refreshing choice for consumers seeking sustainable beverage options.
Apres
Series A in 2019
Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment
Tiny Organics
Seed Round in 2019
Tiny Organics Inc. is a technology-driven company dedicated to providing personalized nutrition for babies and toddlers. Founded in 2018 and headquartered in New York, it focuses on creating a healthier generation of adventurous eaters by offering a wide range of organic, vegetable-first meals. These meals are crafted by neonatal nutritionists and chefs, ensuring they are nutrient-rich and suitable for developmental milestones. Tiny Organics allows parents to easily select meals through an online quiz, with products delivered directly to their homes. Each meal is 100% organic, contains no added sugar or salt, and is designed to provide a maximum of 5 grams of natural sugars per serving. The company has gained recognition in prominent publications and has attracted investments from notable figures in the industry.
Kuli Kuli
Series B in 2019
Kuli Kuli, Inc. is a producer of nutritional moringa products based in Oakland, California. Founded in 2011 by Anne Tsuei, Jordan Moncharmont, Lisa Curtis, and Valerie Popelka, the company offers a range of products, including moringa bars, moringa powders, green energy shots, herbal teas, and sampler packs. Kuli Kuli markets its products through both retail stores and online channels, aiming to provide health-conscious consumers with the benefits of moringa, a nutrient-rich superfood.
Kettle & Fire
Series A in 2018
Kettle & Fire is a food and beverage company based in Austin, Texas, founded in 2013. The company specializes in producing bone broth by slowly simmering marrow bones from grass-fed, grass-finished organic cows and pasture-raised chickens with organic vegetables and filtered water in steel kettles for 20-24 hours at a low temperature. This meticulous process allows nutrients, collagen, and amino acids to be extracted into the broth. Kettle & Fire prioritizes high standards in sourcing, ensuring that all animals are raised humanely without the use of antibiotics or hormones. Their bone broth products are designed to provide health benefits, including support for skin, hair, joints, and nails, while containing no artificial flavors or colors.
Good Catch
Series A in 2018
Good Catch Foods focuses on creating vegan and plant-based substitutes for seafood. Founded in 2016, the company offers a variety of products including plant-based shredded tuna, crab cakes, and fish patties, all made from ingredients such as pea proteins, lentils, chickpeas, and fava beans. Originally based in New York, Good Catch has since moved its headquarters to Newtown, Pennsylvania, where it continues to innovate in the field of plant-based seafood alternatives.
Modern Pop
Venture Round in 2018
Modern Pop, Inc., established in 2016 and located in Dana Point, California, specializes in the production of frozen fruit bars. The company was founded by Julie and Brad Podolec, who sought a healthier alternative to existing frozen fruit bar options that often contained excessive sugar and artificial ingredients. Modern Pop focuses on creating plant-based popsicles that are vegan-friendly, non-dairy, and non-GMO. Their products are made with whole fruit, minimal ingredients, and low sugar, ensuring a healthier dessert option for consumers. By prioritizing quality and simplicity, Modern Pop aims to provide a nutritious and enjoyable treat that caters to health-conscious individuals and families.
Apres
Seed Round in 2018
Après, a digital-first company based in San Francisco, offers a plant-based protein beverage developed specifically for premium whole-body replenishment
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