Pepsico

PepsiCo is a multinational corporation that produces, markets, and distributes a wide array of food and beverage products. Its expansive portfolio includes iconic brands such as Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company is a global leader in the savory snacks market and ranks second in the world for beverage provision, with a diverse range of offerings including carbonated soft drinks, water, sports, and energy drinks. Approximately 55% of its revenue comes from convenience foods, with beverages accounting for the remainder. PepsiCo operates globally, with international markets contributing to 40% of its total sales.

Mohamed Shelbaya

Chairman and CEO of Egypt and SVP of North Africa

Past deals in Beverages

Poppi

Acquisition in 2025
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

Obela Fresh Dips & Spreads

Acquisition in 2024
Obela Fresh Dips & Spreads specializes in creating a diverse range of fresh and wholesome dips and spreads for consumers around the world. The company focuses on providing high-quality products that cater to various tastes and preferences, appealing to health-conscious individuals and those seeking flavorful options for their meals and snacks. Through its commitment to freshness and quality, Obela aims to enhance culinary experiences and promote enjoyable eating habits across different cultures and regions.

Celsius Holdings

Post in 2022
Celsius Holdings, Inc., established in 2004 and headquartered in Boca Raton, Florida, specializes in the development, marketing, and distribution of functional fitness beverages. The company offers a range of calorie-burning energy drinks under the Celsius brand, targeting consumers focused on fitness, weight loss, and active lifestyles. Its product portfolio includes various flavors of carbonated and non-carbonated beverages, as well as dietary supplements. Celsius distributes its products through a network of direct-store delivery distributors and retailers, including supermarkets, convenience stores, and gyms, both domestically and internationally.

air up

Venture Round in 2021
air up GmbH, founded in 2018 and based in Munich, Germany, specializes in manufacturing a unique drinking bottle system that allows users to enjoy flavored water through scent. The system incorporates interchangeable ring-shaped scented pods that release aromatic air into the water. Utilizing the concept of retronasal olfaction, the brain perceives these scents as flavor, enabling consumers to experience taste without the need for added sugars or artificial ingredients. This innovative approach to hydration promotes a healthier lifestyle by offering a flavorful alternative to traditional sugary beverages.

air up

Series A in 2020
air up GmbH, founded in 2018 and based in Munich, Germany, specializes in manufacturing a unique drinking bottle system that allows users to enjoy flavored water through scent. The system incorporates interchangeable ring-shaped scented pods that release aromatic air into the water. Utilizing the concept of retronasal olfaction, the brain perceives these scents as flavor, enabling consumers to experience taste without the need for added sugars or artificial ingredients. This innovative approach to hydration promotes a healthier lifestyle by offering a flavorful alternative to traditional sugary beverages.

Rockstar Energy Drink

Acquisition in 2020
Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rock Stars. Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music.

Pop corners

Acquisition in 2019
Pop corners is a food processing company that specializes in providing snacks and beverages. It processes nutritious foods using non-GMO verified corn from farmers that farm the right way. The company was founded in 2010 and headquartered in New York, United States.

Pioneer Food Group

Acquisition in 2019
Pioneer Food Group Ltd is a prominent South African producer and distributor of a diverse range of food and beverage products for both human and animal consumption. Established in 1996 and based in Bellville, the company operates through three main divisions: Essential Foods, which manufactures wheat and maize products, pasta, and bakery goods; Groceries, which includes breakfast cereals, rusks, cake mixes, and various condiments; and an International segment that focuses on exporting products to over 80 countries. Pioneer Foods is known for its well-recognized brands, such as Weet-Bix, Liqui-Fruit, Ceres, Sasko, and Spekko. The company serves wholesale, retail, and informal trade customers in South Africa while also expanding its international presence, which contributes significantly to its operating profit. With a commitment to high-quality standards, Pioneer Food Group operates several world-class production facilities that cater to a wide array of consumer needs.

Wellspace (acquired by PepsiCo)

Acquisition in 2019
Wellspace is an e-commerce software platform that facilitates the direct purchase of food, beverage, and wellness products for B2B customers. Established in 2016 by Alison Cies and Henry Mori in New York, the company’s platform eliminates traditional retailers and third-party sellers, allowing manufacturers to retain a greater margin. By providing a marketplace that offers wholesale prices, Wellspace enables customers to access a wide range of products at fair and affordable rates. The company was acquired by PepsiCo in 2019, enhancing its reach and capabilities in the wellness product sector.

YoFiit

Grant in 2018
YoFiit is a food and beverage company focused on delivering plant-based nutrition to enhance health and lifestyle. The company produces a variety of nutrition bars designed to support gut, brain, and physical performance. These bars are crafted without sugar, gums, or thickeners, allowing consumers to benefit from essential macro and micronutrients that promote satiety. Through its product offerings, YoFiit aims to provide effective nutritional solutions for customers seeking healthier dietary options.

SodaStream International

Acquisition in 2018
SodaStream International Ltd. specializes in the manufacture and distribution of home beverage carbonation systems that allow consumers to convert ordinary tap water into sparkling water and flavored carbonated drinks. Founded in 1903 and headquartered in Airport City, Israel, the company offers a range of products, including sparkling water makers, exchangeable carbon-dioxide cylinders, reusable carbonation bottles, and over 100 different flavors. Additionally, SodaStream provides accessories produced by third parties and distributes Brita water filtration systems in Israel. Its products are marketed under the SodaStream and Soda-Club brands and are available in more than 40,000 retail stores across 41 countries. As a subsidiary of PepsiCo, SodaStream operates in various markets, including the Americas, Western Europe, and Asia-Pacific, emphasizing convenience by reducing the need for consumers to purchase and dispose of traditional bottled beverages.

Mabel

Acquisition in 2011
Mabel is a prominent producer and seller of cookies, crackers, and snacks based in Goias, Brazil. The company specializes in a variety of products, including donuts, cookies, and other snack items. With a strong presence in the Brazilian market, Mabel has established itself as a key player in the food industry, focusing on delivering quality snacks to consumers.

Wimm-Bill-Dann Foods

Acquisition in 2011
Wimm-Bill-Dann Foods is a food and beverage company that offers both traditional and value-added dairy products. The daily products that it produces are Domik v Dorevne, Vesely Molochnik, Chudo, Imunele, Bio Max and more. It also facilitates a number of juice brands such as J7, Lubimy Sad, 100% Gold, Wonder-Berry, and more; Essentuki mineral water; Rodniki Rossii natural water; Zdraivery kids' brand; and Agusha baby food. Wimm-Bill-Dann Foods was acquired by PepsiCo in October 2011. Wimm-Bill-Dann Foods has manufacturing facilities in Russia, Ukraine, and Central Asia. It was founded by Gavril Yushvaev in 1992.

The Pepsi Bottling Group

Acquisition in 2010
The Pepsi Bottling Group is operates in the carbonated soft drinks and other ready-to-drink beverages industry. The company manufactures, sells, and distributes Pepsi-cola beverages.

PepsiAmericas

Acquisition in 2009
PepsiAmericas, Inc. was the world's second-largest bottler of Pepsi-Cola products, and also contracted to produce beverages for Dr Pepper Snapple Group and smaller regional brands. PepsiAmericas had 19 bottling plants in the United States and had a presence in 11 countries in Central/Eastern Europe and 5 countries in the Caribbean. PepsiAmericas was based in Minneapolis, Minnesota. PepsiCo, Inc. held a 41.1% stake in the company. On April 20, 2009, PepsiCo offered to buy the remaining portion of PepsiAmericas it did not currently own, at an offer of $23.27 per share (or $11.64 in cash in addition to 0.223 PepsiCo shares, in exchange for each PepsiAmericas share). After facing regulatory review, PepsiCo's acquisitions of PepsiAmericas and another major Pepsi bottler, the Pepsi Bottling Group, were completed on February 26, 2010, forming a new, wholly owned subsidiary, the Pepsi Beverages Company.

Pepsi Bottling Group

Acquisition in 2009
The Pepsi Bottling Group, Inc. was the world's largest bottler of Pepsi-Cola beverages. PBG sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages sold in the United States and Canada and about 40 percent worldwide. PBG had the exclusive right to manufacture, sell and distribute Pepsi-Cola beverages in all or a portion of 43 states, the District of Columbia, nine Canadian provinces, Spain, Greece, Russia, Turkey and Mexico. Approximately 70 percent of PBG's volume was sold in the United States and Canada. Pepsi Bottling Group was based in Somers, New York. On August 4, 2009, The Pepsi Bottling Group and another major Pepsi bottler, PepsiAmericas, were purchased by PepsiCo, headquartered in Purchase, New York. The purchases were completed on February 26, 2010, forming a wholly owned PepsiCo subsidiary, the Pepsi Beverages Company (PBC).

V Water

Acquisition in 2008
V Water is a one-of-a-kind vitamin drink that’s sweeping the nation. Made with zero sugar and bursting with essential vitamins and minerals There are no artificial colours, flavours, sweeteners or preservatives and it comes in six tasty flavours. We use a natural extract from the leaves of the Stevia plant to provide a sweetness to go with each refreshing sip.

Lebedyansky

Acquisition in 2008
Lebedyansky JSC, based in Moscow, is the largest natural juice producer in Eastern Europe and a leading player in the Russian baby food market. The company operates three production facilities located in Lebedyan, Lipetsk, and St. Petersburg. Lebedyansky produces a diverse range of products, including popular juice brands such as Ya, Tonus, and Fruktovy Sad, as well as juice drinks like Frustyle and Edo iced tea. Additionally, the company offers mineral and drinking waters under the Lipetsky Buvet brand, along with baby juices and purees marketed under the FrutoNyanya label.

IZZE Beverage

Acquisition in 2006
The IZZE Beverage Company, founded in 2002, specializes in producing and marketing fruit juice beverages. The company emphasizes natural ingredients in its products and is committed to social responsibility through its IZZE Project Reach program, which aims to support educational development for farm workers and their families in the communities where it sources its fruit. In addition to its beverage offerings, IZZE also sells apparel, accessories, and glassware through its online store, diversifying its product range and enhancing consumer engagement.

South Beach Beverage

Acquisition in 2000
South Beach Beverage, commonly known as SoBe, is a producer of non-alcoholic and non-carbonated beverages based in Norwalk, Connecticut. Founded in 1996, the company draws inspiration from the vibrant South Beach neighborhood, which is reflected in its unique product offerings. SoBe initially gained attention with its innovative 3G Tea, a blend of Ginseng, Guarana, and other herbal ingredients, setting the stage for a diverse range of beverages that now includes teas, fruit-juice blends, and flavored water. The brand is recognized for its exotic flavor combinations and incorporation of vitamins and herbal elements, emphasizing a philosophy of experimentation and creativity in drink formulation.

Tropicana Beverage Group

Acquisition in 1998
Tropicana Products, Inc. is an American multinational company which primarily makes fruit-based beverages.
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