Virtual Minds AG is a technology holding company focused on media technologies, digital advertising, and hosting services. The company supports a range of innovative enterprises that are recognized leaders in their respective sectors across Europe. Virtual Minds develops an advertisement technology platform designed for the digital and programmatic advertising industry. Its offerings include an enterprise marketing platform, ad serving solutions, an omnichannel demand-side platform, a data management platform, cross-device media solutions, and an omnichannel supply-side platform. Through these services, Virtual Minds aims to enhance the effectiveness and efficiency of digital advertising for its clients.
AdClear GmbH specializes in providing online campaign solutions tailored for advertisers, agencies, and publishers, focusing on optimal budget allocation. Founded in 2011 and based in Berlin, Germany, the company offers a comprehensive platform that tracks customer journeys and presents reports revealing previously hidden associations and interactions within online campaigns. Its integrated system allows users to monitor critical online marketing data, including advertisement views, clicks, page impressions, and conversions, all consolidated in a single interface. Additionally, AdClear features an analysis module that provides insights into customer behavior and interactions with campaigns. The platform also includes an attribution system for performance-based profit distribution from conversions, as well as cost usage analysis to inform optimization decisions. AdClear GmbH operates as a subsidiary of virtual minds Aktiengesellschaft.
The ADEX GmbH provides a data management platform for advertisers, publishers, and agencies. It offers its platform for data-protection requirements; automated collection, analysis, evaluation, segmentation, management, and activation of big data and structures; and enrichment of own data with the help of third party data. The ADEX GmbH was formerly known as The AdExchange GmbH. The company was founded in 2013 and is based in Berlin, Germany with office locations in Hamburg, Germany; London, United Kingdom; Dubai, United Arab Emirates; and Singapore. As of January 25, 2017, The ADEX GmbH operates as a subsidiary of virtual minds Aktiengesellschaft.
Batch Media services clients and their online ad campaigns. By offering individual ad verification solutions batch Media ensures a brand safe environment and compliance of ad delivery to the original media plan. batch Media, in accordance with its motto, goes "Beyond AdVerification" through their AdBlocking tool.
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