Infront Sports & Media

Infront Sports & Media, headquartered in Zug, Switzerland, is a prominent international sports marketing group known for its comprehensive range of services that support successful sporting events. The company specializes in media rights distribution, media production, event management, and sponsorship arrangements, catering to the diverse needs of its clients. With a strong presence in winter sports, football, and various summer sports, Infront has established enduring partnerships with 160 rights-holders and numerous sponsors and media entities. Employing over 600 professionals across 25 offices in 12 countries, the company plays a vital role in facilitating approximately 4,000 event days of high-quality sports globally each year.

Damian Browarnik

Managing Director

4 past transactions

Minute

Series B in 2019
Minute Ltd. is a video optimization technology company based in Tel Aviv, Israel, founded in 2013. The company specializes in providing viewers with highlights of video content available on the web. Its primary offering is the Minute application, which enables users to watch and share short video summaries tailored to their preferences. By focusing on personalized content, Minute enhances user engagement and streamlines the online video consumption experience, allowing users to discover and enjoy only the most relevant and engaging clips. Additionally, Minute Ltd. offers video data analysis services to further support content optimization and viewer engagement.

Threshold Sports

Acquisition in 2019
Threshold Sports Ltd is a London-based company that specializes in organizing sports challenge events aimed at employee engagement, fundraising, client engagement, health and wellbeing, leadership training, and brand building. Established in 2007, the company serves various sectors including public, corporate, and charity organizations. Threshold Sports offers comprehensive event management services that help clients enhance their corporate social responsibility initiatives and foster employee morale, enabling them to operate as responsible businesses. As of April 2019, Threshold Sports operates as a subsidiary of Infront Sports & Media AG.

Xletix

Acquisition in 2018
XLETIX GmbH, founded in 2013 and based in Berlin, Germany, specializes in organizing obstacle course events, including themed running challenges. The company focuses on creating experiences that emphasize teamwork, endurance, and determination, encapsulated by the motto "One Team, One Goal!" Participants face a variety of challenges designed to foster collaboration, as many obstacles require collective effort to overcome. In addition to organizing events, XLETIX offers free exercise plans and training tips to help participants prepare for their challenges. Operating as a subsidiary of Infront Sports & Media AG since 2018, XLETIX serves both individual and corporate clients across Europe, broadening the appeal of outdoor activities and fitness events.

Copa90

Venture Round in 2018
Copa90 Limited operates in the football media sector, focusing on creating and distributing engaging content for fans globally. The company produces a variety of media, including documentaries that explore fan culture, animated explainers about the game, and interactive content featuring footballers. Copa90 aims to highlight the stories and characters that resonate with fans, emphasizing the cultural significance of football beyond the match itself. In addition to its media offerings, Copa90 also markets fashion lines inspired by football clubs. Founded in 2006 and originally known as Bigballs Media Limited, the company rebranded to Copa90 in 2017 and maintains offices in London and New York.
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