Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of +600 staff in over 25 offices across 12 countries, the Group helps to annually deliver 4,000 event days of top class sport around the world.

6 past transactions

Videocites

Series B in 2023
Videocites is a developer of an AI-based video tracking and analytics platform that simplifies video citation processes. The company has created a unique video-by-video search engine, allowing users to search for content using videos themselves as queries. Its innovative technology utilizes a lightweight video fingerprint that captures the visual properties of each frame, enabling effective tracking of video content across various platforms and repositories, regardless of factors such as metadata, language, or manipulations. This capability provides valuable insights into content exposure on social media and helps content owners enhance monetization opportunities while identifying distribution patterns and engagement metrics. Videocites serves a wide range of sectors, including media and entertainment, sports, advertising, homeland security, and enterprise applications, as well as consumer markets with smart devices.

Pico

Acquisition in 2022
Pico is a data-driven fan marketing platform. We are a channel-agnostic SaaS platform that identifies fans across all digital channels, continually add data about them, and create lifetime value by making data-driven business decisions. Our technology is trusted by more than 50 sports giants from over 10 leagues in Europe, USA, Asia, South Africa, and South America.

Minute

Series B in 2019
Minute is a video optimization technology company that provides viewers with highlights of the video content on the web. Based in Tel Aviv, the company was founded in 2013 with the aim of driving video engagement and making the online video consumption process both more efficient and enjoyable. Minute finds personalized and desirable content for users so that they can spend their time watching only the most engaging clips while also efficiently discovering a greater volume of content.

Threshold Sports

Acquisition in 2019
Threshold Sports live to create breathtaking experiences for the thousands who come to our own Threshold events.

XLETIX

Acquisition in 2018
A XLETIX Challenge is about mastering a challenging running track with a team that is riddled with obstacles. Power, stamina, courage, willpower and above all team spirit count in this obstacle course. The motto of the XLETIX Challenge is "One Team, One Goal!" Because many of the obstacles are built in such a way that they can only be overcome as a team. They provide free exercise plans to prepare for obstacle courses and provide tips on how to train.

Copa90

Venture Round in 2018
Copa90 Limited operates in the football media sector, focusing on engaging fans through innovative digital content and experiences. Founded in 2006 and based in London with an additional location in New York, the company produces a variety of media, including documentaries on fan culture, chats and challenges with footballers, animations, and game explainers. Copa90 also develops fashion lines inspired by football clubs, further connecting with its audience. By leveraging deep fan insights and a strong brand presence, Copa90 delivers compelling storytelling and builds vibrant fan communities, ultimately enhancing the overall experience of football for young fans globally. The company was previously known as Bigballs Media Limited until its rebranding in July 2017.
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