Porch

Porch.com operates an online platform that connects homeowners with local home repair and improvement services. Founded in 2011 and based in Seattle, Washington, Porch helps homeowners maintain their properties by facilitating access to quality professionals for various projects. The platform is accessible nationwide through its website and app and serves as the exclusive in-store resource in over 1,720 Lowe's locations across the United States. In addition to connecting homeowners with service providers, Porch offers tools such as Service Attach, which allows customers to add installation or assembly services to their online shopping carts. The company has a strategic partnership with Cinch Home Services, enhancing its offerings in home service solutions. Furthermore, Porch provides vertical software solutions to home services and insurance companies, including inspection software, title insurance, and mortgage services.

Max Anderson

Director of Product and Head of Customer Acquisition

Andrew Beck

VP and Group GM

Ronnie Castro

Co-Founder, VP

Matt Ehrlichman

Founder, Chairman and CEO

Martin Heimbigner

CFO

Jessica Piha

Director of Communications

9 past transactions

Homeowners of America Holding

Acquisition in 2021
Homeowners of America Holding Corporation is a Texas-based company that provides property and casualty insurance to homeowners, condominium owners, and tenants. Founded in 2005 and located in Irving, the company specializes in offering a variety of insurance products, including homeowners, dwelling fire, tenant, and condominium owner’s policies, as well as flood and extended coverage. Homeowners of America focuses on insuring well-maintained dwellings owned by clients with a history of responsible ownership, excluding luxury homes. The company distributes its insurance products through independent insurance agents across Texas, ensuring broad access for customers seeking protection against property damage from various catastrophes.

Iroofing

Acquisition in 2021
iRoofing is a mobile software platform tailored for roofing contractors, enhancing their sales and presentation capabilities. It is the first technology platform in the roofing industry that allows for a visual presentation of various brands and roofing products, facilitating seamless transactions among contractors, distributors, designers, and homeowners. The platform offers a SaaS-based solution that enables users to measure, estimate, simulate, and present roof repair and replacement projects efficiently. Contractors can create accurate and professional roof reports in minutes, utilizing custom-branded, colorful, and animated digital pitches. This innovative approach helps to streamline daily operations, ultimately reducing physical and financial risks for roofing professionals.

V12

Acquisition in 2021
V12 is an omnichannel data provider specializing in data management and business intelligence services across various industries, including automotive, retail, restaurants, travel, and finance. The company offers integrated data products and services that consolidate and manage customer information, creating a comprehensive view of the customer journey. By linking online, offline, and digital marketing data, V12 enables brands to engage with their customers in a highly personalized manner, tailored to individual preferences and behaviors. This approach not only enhances customer engagement but also helps clients identify key market segments, ultimately driving revenue growth and improving the return on marketing investments.

Palm-Tech

Acquisition in 2021
Palm-Tech is a Home Inspection Software that provides online resources that make learning the software fast and easy.

HireAHelper

Acquisition in 2019
HireAHelper, LLC is an online labor marketplace specializing in residential and commercial moving services. Founded in 2006 and based in Oceanside, California, the company enables customers to easily rent trucks, hire local labor for loading and unloading, and secure storage units. It also offers moving insurance and portable storage options. The platform allows users to compare quotes and reviews from numerous local moving companies, streamlining the booking process to just three minutes. Payments are processed directly through HireAHelper, reducing concerns about cash transactions and hidden fees. Initially launched as a broader service marketplace, HireAHelper has since focused exclusively on moving labor, enhancing accountability and transparency in the industry. The company has facilitated over 100,000 bookings, with much of its growth attributed to positive customer experiences and referrals. As of July 2019, HireAHelper operates as a subsidiary of Porch.com, Inc.

Serviz

Acquisition in 2018
Serviz, Inc. is a company that specializes in providing a wide range of home services, including plumbing, air conditioning, handyman work, carpet cleaning, appliance repair, electrical services, and house cleaning. The company offers various specific services such as garage door repairs, lighting installations, furniture assembly, and painting, as well as plumbing tasks like leak searches and faucet repairs. Additionally, it provides appliance repair services for items like refrigerators, washing machines, and ovens, along with electrical services for fans, outlets, and smoke detectors. Serviz operates an online platform and a mobile application that allows users to find and book local service providers easily. Founded in 2012 and initially known as ClubLocal, Serviz rebranded in 2014 and is headquartered in Woodland Hills, California. It primarily serves customers in the greater Los Angeles area and has been a subsidiary of Porch.com since August 2018.

Fountain Software

Acquisition in 2015
Founded by Aaron Patzer, formerly the founder and CEO of Mint.com (sold to Intuit in 2009 for $172m), then VP of Product of Intuit, and Jean Sini, VP of Data Engineering & Mobile at Mint, then CTO at One Kings Lane, Fountain is a mobile app (iOS only for now) that connects you to an expert over video chat – in five minutes or less! It’s simple: You ask a question in plain English, our algorithms understand both the question and the skills needed to answer it.

Elemental Foundry

Acquisition in 2014
Elementary Foundry is a technology company redefining how groups self-organize, communicate, and create content. It was founded in 2012 and is based in Seattle, Washington.

MostLikely

Acquisition in 2014
MostLikely is a company that specializes in predictive analytics tailored for homeowners throughout the ownership lifecycle. Originally established in 2009 as ValueAppeal, it provided a platform for homeowners to appeal property tax assessments. The service utilized a proprietary predictive model to identify properties most likely to succeed in tax appeals. In 2013, the company rebranded to MostLikely to emphasize its expanded focus on a broader range of predictive models applicable beyond just property tax appeals. MostLikely offers a suite of services that includes property tax analysis, monitoring, and evidence reports, enabling clients to concentrate their marketing efforts on homeowners most likely to require their services, thereby optimizing their resources.
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