Redbrick

Redbrick is a parent organization that conceives, acquires, builds, and supports a diverse portfolio of companies focused on engaging consumers through innovative ideas and exceptional product development. Founded in 2011 and led by CEO Tobyn Sowden, Redbrick has established itself as a leader in digital marketing and technology, recognized for its operational excellence and results-driven approach. The company excels in creating and managing software applications that enhance digital publishing, allowing clients to manage multiple accounts and improve their online experiences. With a commitment to innovation, Redbrick and its portfolio companies leverage shared resources to excel in their respective industries, positioning themselves to meet the needs of consumers effectively.

Tobyn Sowden

CEO

3 past transactions

Leadpages

Acquisition in 2020
Leadpages provides HTML5 templates for contact pages, webinar pages, sales lead and other types of landing pages that customers use to improve leads and get better conversions. The service runs on Google App Engine and uses technology such as Big Table to analyze the landing page data. Unlike competitors that use WYSIWYG (What You See Is What You Get), Leadpages does not have to translate into HTML. Instead the HTML pages are already made, which allows for the data to be decoupled and analyzed in the Google cloud stack. The pages are optimized for any mobile device.

Blue Mesa Health

Seed Round in 2017
Blue Mesa Health Inc., digital therapeutics company, develops and operates a platform to deliver diabetes prevention program. The company offers Transform, which is a digital health platform that helps in reversing prediabetes through health coaching and support. It product caters to healthcare sector. The company was founded in 2015 and is based in New York, New York. As of January 9, 2020, Blue Mesa Health Inc. operates as a subsidiary of Virgin Pulse, Inc.

Deskmetrics

Acquisition in 2016
DeskMetrics Informática LTDA, founded in 2010 and based in Belo Horizonte, Brazil, offers a desktop analytics platform tailored for software companies and developers. The service integrates a small component into applications, enabling users to gather relevant insights about software usage. By tracking user behavior and environments, DeskMetrics facilitates better decision-making and product development. The platform provides features such as real-time engagement reports, error reporting, and consistent analytics throughout the application lifecycle, ultimately helping companies enhance their software and improve user experiences.
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