Vis Mundi

Vis Mundi is a private equity firm based in Dubai, UAE, specializing in investments in fast-moving consumer goods (FMCG) and consumer healthcare sectors. The firm targets high-growth geographies, aiming to capitalize on emerging market opportunities within these industries. By focusing on these areas, Vis Mundi seeks to drive growth and innovation, making strategic investments that align with market demand and consumer trends.

Salvatore Caizzone

Founder and CEO

Carl Merville

Partner

Naji Rachid

Partner

1 past transactions

Power Horse Energy Drinks

Private Equity Round in 2016
Power Horse Energy Drinks GmbH is an Austrian company founded in 2004 and based in Linz. It produces and sells a range of energy drinks, including the POWER HORSE Energy Drink, POWER HORSE Energy Cola, and POWER HORSE Zero Calories. Originally launched by S. Spitz GmbH as a premium energy drink 22 years ago, Power Horse has since expanded its market reach and is now available in over 40 countries. The brand enjoys significant popularity, particularly among consumers in Africa and the Middle East, establishing itself as a leading name in the energy drink sector.
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