Flat6labs

Flat6Labs is a prominent accelerator and venture capital firm based in Cairo, Egypt, founded in 2011. It plays a crucial role in fostering the technology ecosystem in the MENA region by investing in seed and early-stage startups across various sectors, including transportation, mobile, big data, and virtual reality. With offices in multiple cities such as Abu Dhabi, Amman, Beirut, Jeddah, Manama, and Tunis, Flat6Labs supports over 100 innovative startups annually, empowering entrepreneurs to realize their ambitions. The firm offers a range of investment amounts from $50,000 to $500,000, catering to startups from pre-seed to pre-Series A stages. In addition to financial support, Flat6Labs provides a comprehensive suite of services, connecting startups with a vast network of business mentors, investors, and corporate partners, thereby enhancing their growth potential. The firm is committed to expanding its impact in emerging markets while maintaining its leadership position in the region's startup ecosystem.

Eyad Albayouk

General Manager - KSA

Mohamed El Ghannam

Principal

Ahmed El-Alfi

Co-Founder

Ramez El-Serafy

CEO

Dina el-Shenoufy

Chief Investment Officer

Past deals in Shopping

Mrrha

Seed Round in 2024
An easy fully automated marketplace. Offering unique products from local individuals. Redefining the Saudi second-hand shopping experience.

Yamm

Pre Seed Round in 2024
Yamm is a returns management platform that simplifies the post‑purchase experience for merchants and shoppers. It automates refund and return workflows, verifies bank accounts, offers customizable return policies, and provides real‑time status updates. By integrating with major service providers, Yamm streamlines refund and shipping cycles, reduces operational friction, and delivers a transparent, efficient process for all parties.

Dawafast

Pre Seed Round in 2024
Dawafast is a Saudi Arabian pharmaceutical manufacturing firm offering an online pharmacy shopping platform. It specializes in connecting users directly to pharmaceutical products, ensuring quality delivery and competitive pricing.

Presentail

Non Equity Assistance in 2023
Presentail is a Lebanese online gift ordering and delivery platform established in 2018 and headquartered in Beirut, Lebanon. The platform allows users, particularly expatriates, to send a diverse range of gifts, including flowers, chocolates, cakes, perfumes, balloons, and popsicles, to celebrate various occasions such as Mother's Day, Father's Day, and birthdays. By connecting local sellers throughout Lebanon, Presentail facilitates the delivery of these gifts, ensuring that users can conveniently express their sentiments to loved ones, regardless of their location.

Moodfit

Non Equity Assistance in 2023
Moodfit is an online interior design platform based in the MENA region that specializes in providing convenient home furnishing and decoration services. The company connects customers with professional interior designers to create tailored design solutions that align with individual styles and budgets. Moodfit offers a comprehensive service that includes a turnkey design, a curated list of furniture options with pricing, and the ability to purchase and have items delivered directly to the customer's home. This approach simplifies the interior design process, making it accessible and budget-friendly for users seeking to enhance their living spaces.

Orderii

Non Equity Assistance in 2023
Orderii is an online shopping platform that facilitates cross-border purchases for Iraqi consumers. It offers a wide range of products at competitive prices, with features such as order history tracking, easy login, and delivery monitoring.

ecomz

Non Equity Assistance in 2023
Ecomz is an innovative eCommerce platform designed to simplify the creation, management, and growth of online businesses. It offers a user-friendly website builder alongside powerful analytics and order management tools, allowing merchants to efficiently oversee multiple online stores. Ecomz aims to enhance its clients' online presence and drive sales by providing comprehensive resources and expertise throughout the entire business journey. Its focus on reducing complexity enables eCommerce clients to thrive in the competitive online marketplace.

Unipal

Seed Round in 2023
Unipal is a company that operates an online discount platform designed specifically for university students. By utilizing individual digital identities, the platform enables students to access customized offers on a variety of products and services. Unipal focuses on enhancing the non-academic aspects of student life, allowing users to save money while also connecting them to relevant events and activities. Through tailored discounts and promotions, Unipal aims to support college-goers in managing their expenses effectively.

Ygii App

Pre Seed Round in 2023
Ygii operates a social commerce platform that simplifies the gift-giving process through its interactive wish list application. Users can create multiple wish lists tailored to various occasions, detailing products they desire or need. This enables friends and family to view these lists and purchase items as gifts, adding an element of surprise to the experience. Ygii also features a products feed where users can explore trending items, which they can easily add to their wish lists. The platform encourages sharing among users, increasing the likelihood of receiving desired gifts. By allowing individuals to book gifts anonymously, Ygii enhances the joy of giving and receiving, making the entire process engaging and enjoyable.

PacknSave

Seed Round in 2022
Online Grocery Bulk Buying for Families in the MENA Region

Mymall

Seed Round in 2022
MyMall is a marketplace platform focused on online flash private sales, primarily in Tunisia. The platform provides brands with an innovative distribution channel for retail and marketing, specializing in women's cosmetics, personal care products, and innerwear. This enables customers to conveniently purchase a variety of branded products, enhancing the online shopping experience in sectors such as fashion, beauty, and homeware.

ShipHaly

Seed Round in 2021
ShipHaly operates a global platform connecting shoppers with travelers. Shoppers can purchase items from abroad using the platform, while travelers earn rewards by delivering these items during their journeys.

PacknSave

Seed Round in 2021
Online Grocery Bulk Buying for Families in the MENA Region

The Baby Garage

Seed Round in 2021
The Baby Garage operates a marketplace focused on baby and child care products, built around a circular economy model. It offers more than 100,000 carefully vetted SKUs from sellers, vendors, and brands, and serves a community of over one million active mothers. The platform provides a subscription membership that grants additional access to retail and commerce options for new and pre‑owned items. Partnerships with major brands support targeted communication, media, and marketing initiatives. The company is developing a FinCommerce component that blends financial technology with commerce to create a sustainable system, aiming to turn each purchase into a long‑term investment that supports financial and social independence for families.

Dokken

Seed Round in 2021
Dokken is an e-commerce platform that specializes in creating websites to run own online stores.

Pablu

Seed Round in 2021
Pablu operates a live-video marketplace designed for small and medium retailers to engage with customers through interactive shopping experiences. The platform allows sellers to host streaming events where they showcase pre-loved and vintage fashion items. During these events, viewers can purchase items in real time, facilitating direct communication between sellers and potential buyers. This innovative approach not only allows consumers to acquire unique vintage pieces but also promotes the exchange of old items, fostering a community centered around sustainable fashion. Through its model, Pablu connects retailers and customers in a dynamic environment that emphasizes interaction and engagement.

Gamesbandy

Seed Round in 2021
Gamesbandy operates a gaming marketplace that enables gamers to trade gaming accounts, in-game items, and related services, facilitates the sale of high-level accounts, and provides virtual currency for in-game purchases, delivering an easy, fast, and secure way for players to exchange assets.

Hanoutify

Seed Round in 2021
Hanoutify is a website generator that helps shops to develop their online presence. Their mission is to allow any company to create, manage and develop its site, independently, with optimal results ... in less than 5 minutes.

Opio

Seed Round in 2021
OPIO is a clothing and lifestyle brand based in Egypt, specializing in effortless womenswear designed for women on-the-go who seek a fashionable yet timeless appearance. The brand is recognized for its clean lines, subtle detailing, and use of soft, high-quality textiles, creating an effortlessly chic aesthetic suitable for various occasions. OPIO focuses on catering to a generation of free-spirited individuals who navigate multiple roles while desiring an easy-going style. By sourcing products from local manufacturers and directly marketing its offerings, OPIO eliminates the need for middlemen, simplifying the shopping experience for customers.

Jilatee

Pre Seed Round in 2020
Jilatee is an e-commerce platform specializing in circular fashion, focusing on the buying and selling of pre-owned clothing, bags, cosmetics, and accessories. The company enables customers to sell their secondhand items for a fee while also providing access to both circular and new fashion products. By facilitating a marketplace for secondhand goods, Jilatee promotes sustainable shopping practices and offers consumers a diverse range of fashion choices.

Opio

Seed Round in 2020
OPIO is a clothing and lifestyle brand based in Egypt, specializing in effortless womenswear designed for women on-the-go who seek a fashionable yet timeless appearance. The brand is recognized for its clean lines, subtle detailing, and use of soft, high-quality textiles, creating an effortlessly chic aesthetic suitable for various occasions. OPIO focuses on catering to a generation of free-spirited individuals who navigate multiple roles while desiring an easy-going style. By sourcing products from local manufacturers and directly marketing its offerings, OPIO eliminates the need for middlemen, simplifying the shopping experience for customers.

Expocar

Pre Seed Round in 2020
Expocar is an automotive company that specializes in providing virtual car dealership solutions. Their offerings include photo-realistic graphics that allow clients to configure and customize vehicles according to their preferences. Customers can select various options such as color, doors, hood, trunk, and interior features either at a dealership or from the comfort of their own homes through downloadable applications. This innovative approach enables potential buyers to visualize their ideal vehicle before making a purchase decision, enhancing the overall car selection experience.

Unipal

Seed Round in 2020
Unipal is a company that operates an online discount platform designed specifically for university students. By utilizing individual digital identities, the platform enables students to access customized offers on a variety of products and services. Unipal focuses on enhancing the non-academic aspects of student life, allowing users to save money while also connecting them to relevant events and activities. Through tailored discounts and promotions, Unipal aims to support college-goers in managing their expenses effectively.

ShipHaly

Pre Seed Round in 2019
ShipHaly operates a global platform connecting shoppers with travelers. Shoppers can purchase items from abroad using the platform, while travelers earn rewards by delivering these items during their journeys.

Sana3ly

Seed Round in 2018
Sana3ly is a mobile application that provides comprehensive solutions for purchasing spare parts and machinery for factories, streamlining the procurement process. Sana3ly provides a competitive, transparent, and fair environment to Manage the purchase requisitions and maintain all the industrial spare parts purchasing processes online in one place to provide the factory cost-saving, time-saving, transparency, and traceability Sana3ly uses a website and mobile app that works with Android and IOS versions in which the factory automatically creates spare part purchase requisitions with various categories, receives multiple quotations from suppliers, compares quotations, transmits POs to suppliers. Factory gathers all industrial purchasing items in one place. Control, track, and report the company’s spend.

Mint Basil Market

Pre Seed Round in 2018
Mint Basil Market is an online marketplace specializing in organic food and household products. The platform allows users to browse and purchase a diverse range of items, including fresh produce, meat, dairy, pantry staples, cleaning supplies, and personal care products. Committed to promoting healthy living, Mint Basil Market curates its offerings with only clean ingredients, vetted by health and nutrition experts. The company aims to simplify the process of making informed purchasing decisions by providing personalized recommendations, thereby helping customers design the healthy lifestyle they desire.

Tombeely

Seed Round in 2018
Tombeely is an E-commerce marketplace based in Egypt that focuses on car parts and accessories. Established in 2017, the platform connects auto parts merchants with customers, streamlining the aftermarket car parts shopping experience. Tombeely offers a wide variety of products and includes installation options through a network of service centers and mechanics, all backed by warranties. In addition to facilitating the purchase of car parts, the company provides on-site maintenance services. The platform also features a comparison tool for various auto parts, ensuring that consumers can access branded products at competitive prices while benefiting from a secure online payment system.

StudentCart

Seed Round in 2015
StudentCart is an online marketplace based in Abu Dhabi, United Arab Emirates, founded in 2016. It specializes in providing parents with a platform to purchase essential school products and services. The company enables users to conveniently pay for various school-related needs, including tuition, uniforms, extracurricular activities, and transportation, all from a remote location. By offering a seamless payment and feedback system, StudentCart simplifies the process of acquiring school essentials, ensuring a hassle-free experience for parents.

The Baby Boon

Non Equity Assistance in 2013
The Baby Boon is an e-commerce platform specializing in products for babies and children. It provides a diverse selection of items essential for early parenthood, including clothing, toys, shoes, and accessories. By focusing on affordability, The Baby Boon aims to make it easier for parents to access a wide range of quality products for their children.

Zaagel

Non Equity Assistance in 2013
Zaagel is a Cairo-based online platform that facilitates the delivery of international products through a crowdsourced model. It connects individuals looking to purchase items with travelers who can buy and transport those products for a commission. By specifying desired products, users can leverage the travel plans of others to obtain items that may be difficult or expensive to ship directly. The platform aims to expand its services to include local brands and retail stores, allowing customers to order items online and have them brought to them by fellow users. In essence, Zaagel offers a cost-effective solution for accessing international products while providing opportunities for travelers to earn money.

Coterique

Non Equity Assistance in 2013
Coterique is an e-commerce platform that specializes in connecting consumers with emerging fashion designers globally. Founded in 2013 and headquartered in Cairo, Egypt, with operations in New York, the company offers a range of products including blazers, jackets, dresses, tops, and various accessories such as jewelry, bags, and shoes. Coterique allows designers to stock their products in their boutiques, facilitating direct sales to consumers. In addition to its shopping platform, Coterique features a bi-monthly online magazine that highlights current fashion trends, enhancing its role as a resource for fashion enthusiasts. The platform serves as a bridge for international designers to reach customers in the Middle East, promoting the latest styles and trends in the fashion industry.

Go Ejaza

Non Equity Assistance in 2012
Go Ejaza is a social travel network that focuses on planning and sharing trips based on user experiences. The company has developed a travel application that serves as an online tool for travelers to organize their journeys. It provides valuable information and inspiration about various travel destinations, allowing users to explore options worldwide and book accommodations. By assisting travelers before, during, and after their trips, Go Ejaza aims to enhance the overall travel experience. The name "Ejaza," which means vacation in Arabic, reflects the company's commitment to facilitating enjoyable travel experiences.

Yadaweya

Seed Round in 2012
Yadaweya is an online platform that connects customers worldwide with local Egyptian artisans, showcasing their unique handicrafts and preserving cultural heritage. The company aims to create a sustainable marketplace by eliminating intermediaries, allowing direct sales and global shipping, while ensuring fair income distribution for the artisans.

eshtery

Seed Round in 2012
eshtery combines both; the convenience of e-shopping and the ever-lasting pleasure of “real” shopping through its mobile applications and interactive virtual stores. It’s simple and fun: we place our walls and boards in nearby convenient locations. Those have everyday items - like food & groceries – printed on them with QR codes identifying each item allowing our users to scan and buy the items they wish with our mobile applications and yup; have them delivered! Think of a busy day at work where you worry still about going to the market to buy your grocery and stand in a long cue to pay at the cashier or when you have to wait for a LONG time for your favorite fast food chain’s call center to finally get your order … that’s all soon going to be over! With eshtery you get all your items instantly accessible through our mobile application and our printed walls. And in case you were wondering; our mobile application acts also as a standalone e-shopping venue granting you direct order access. Our applications run on Nokia, Android, iOs, J2ME and Blackberry. eshtery is proudly an Egyptian startup run by young passionate individuals and now launching in the States. Find more about us: eshtery.me
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