AppLovin

AppLovin is a global technology platform that provides developers the most powerful, integrated set of solutions to grow their businesses - all in one place.AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps. Its studios create popular, immersive content and its technology bring that content to users around the world. A

Herald Y. Chen

President & CFO

8 past transactions

MoPub

Acquisition in 2021
MoPub is a mobile monetization platform focused on assisting publishers in maximizing their revenue through advertising and mobile transactions. By providing tools and services that facilitate the integration of various advertising solutions, MoPub enables publishers to effectively manage their ad inventory and optimize their earnings. The platform is designed to enhance the overall monetization strategy for mobile applications, making it easier for publishers to connect with advertisers and capitalize on market opportunities.

Adjust

Acquisition in 2021
Adjust is a global app marketing platform that specializes in providing solutions for measurement, fraud prevention, cybersecurity, and marketing automation. Established within the mobile app economy, the company operates 16 offices worldwide and serves approximately 40,000 applications. Its platform combines attribution for advertising sources with in-depth in-app analytics and store statistics, delivering valuable insights into app performance, rankings, ratings, and reviews. This comprehensive approach allows advertisers and agencies to automate and streamline multi-channel campaign management for mobile user acquisition. Leading brands, such as Procter & Gamble, Rocket Internet, and Tencent Games, utilize Adjust's services to enhance their marketing strategies and secure their investments. In 2019, Adjust achieved significant recognition in the European market by securing one of the largest funding rounds, raising nearly $230 million.

Machine Zone

Acquisition in 2020
Machine Zone, Inc. develops applications and games for users of social networks and mobile devices. It focuses on creating free-to-play mobile social games. Machine Zone, Inc. was formerly known as Addmired, Inc. and changed its name to Machine Zone, Inc. in March 2012. The company was founded in 2008 and is based in Palo Alto, California.

Redemption Games

Corporate Round in 2020
Redemption Games is a mobile gaming company that develops casual games. It offers hundreds of thousands of games in the app store and to be able to rise to the top requires a unique combination of skill and effort, from how the game is designed to how its marketed and operated as a live service. The company was founded in 2015 and is headquartered in Carlsbad, California.

Belka Games

Corporate Round in 2019
Belka Games is a mobile and social game development company based in Belarus, focused on creating enjoyable and challenging games for a global audience. With a mission to bring joy to millions, the company develops casual game applications that feature high-quality graphics for both mobile and web platforms. Belka Games aims to engage and delight over 40 million players worldwide, particularly focusing on games that appeal to children and families. Through its innovative approach to game design, Belka Games seeks to provide fun and interactive gaming experiences that resonate with a diverse audience.

SafeDK

Acquisition in 2019
SafeDK Mobile LTD, based in Herzliya, Israel, provides a mobile SDK management platform designed for enterprises and mobile developers. The company focuses on enhancing the security, stability, and quality of service (QoS) of mobile applications by effectively monitoring and controlling third-party tools integrated within those apps. Its platform enables application publishers to gain comprehensive insights into the advertisements displayed in their applications, while also tracking the real-time behavior of mobile SDKs. This helps clients identify and address privacy, performance, and stability issues, allowing them to optimize the benefits and mitigate the risks associated with using third-party tools. As of July 2019, SafeDK operates as a subsidiary of AppLovin Corporation.

MAX, Inc.

Acquisition in 2018
MAX, Inc. operates a programmatic enablement platform tailored for app developers, enabling them to collect bids from various demand partners. The platform facilitates mobile publishers in establishing direct programmatic connections with these partners, allowing them to auction their advertising inventory to the highest bidder. Founded in 2017 and based in San Francisco, California, MAX aims to enhance mobile monetization through its in-app header bidding technology. The company was established by a team with extensive experience in programmatic advertising, focusing on creating efficiencies and new revenue opportunities for mobile publishers. As of September 2018, MAX operates as a subsidiary of AppLovin Corporation.

moboqo

Acquisition in 2014
moboqo is an online platform that enables mobile game developers to advertise their applications to its users. moboqo was launched in 2012 by Johannes and Thomas Heinze and is based in New York. It was acquired by AppLovin in 2014.
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