AppLovin

AppLovin is a global technology platform dedicated to supporting mobile app developers by providing integrated solutions for marketing, monetization, analytics, and publishing. The company offers a suite of software tools designed to help developers optimize their applications' performance and revenue generation. Additionally, AppLovin's studios create engaging content that enhances the user experience. By focusing on the mobile app ecosystem, AppLovin aims to empower developers of all sizes to succeed in reaching and engaging their target audiences effectively.

John Krystynak

Co-Founder and CTO

8 past transactions

MoPub

Acquisition in 2021
MoPub is a mobile monetization platform that enables publishers to enhance their revenue from advertising and mobile transactions. The platform provides a range of services, including real-time bidding, ad serving, cross-promotional capabilities, and ad network mediation. This comprehensive approach allows advertisers and demand-side buyers to access billions of ad impressions while utilizing hyper-targeted data from app publishers. Through its user-friendly interface, MoPub streamlines the monetization process for mobile application publishers, facilitating increased revenue opportunities in the competitive mobile advertising landscape.

Adjust

Acquisition in 2021
Adjust is a global app marketing platform that specializes in providing solutions for measurement, fraud prevention, cybersecurity, and marketing automation. Established within the mobile app economy, the company operates 16 offices worldwide and serves approximately 40,000 applications. Its platform combines attribution for advertising sources with in-depth in-app analytics and store statistics, delivering valuable insights into app performance, rankings, ratings, and reviews. This comprehensive approach allows advertisers and agencies to automate and streamline multi-channel campaign management for mobile user acquisition. Leading brands, such as Procter & Gamble, Rocket Internet, and Tencent Games, utilize Adjust's services to enhance their marketing strategies and secure their investments. In 2019, Adjust achieved significant recognition in the European market by securing one of the largest funding rounds, raising nearly $230 million.

Machine Zone

Acquisition in 2020
Machine Zone, Inc. is a developer of mobile games that focuses on creating free-to-play social gaming experiences. Founded in 2008 and originally named Addmired, the company rebranded in 2012 and is headquartered in Sunnyvale, California. Machine Zone specializes in various game genres, including fantasy, role-playing, and massively multiplayer online games. Its games are available on multiple platforms, including Android and iOS devices. The company aims to provide entertainment through multiplayer experiences, utilizing a live global data ecosystem that connects players across linguistic and geographic barriers, allowing for competition and collaboration on a global scale.

Redemption Games

Corporate Round in 2020
Redemption Games, Inc. is a mobile gaming company based in Carlsbad, California, founded in 2015. The company specializes in the development and publishing of casual games for mobile devices, offering a wide selection of titles in the app store. Among its notable creations are popular games like Cookie Jam and Sweet Escapes, which are designed to provide entertainment and engage users through interactive gameplay. Redemption Games focuses on the careful design and marketing of its games, operating them as live services to enhance user experience and maintain popularity in a competitive market.

Belka Games

Corporate Round in 2019
Belka Games is a mobile and social game development company based in Belarus, focused on creating enjoyable and challenging games for a global audience. With a mission to bring joy to millions, the company develops casual game applications that feature high-quality graphics for both mobile and web platforms. Belka Games aims to engage and delight over 40 million players worldwide, particularly focusing on games that appeal to children and families. Through its innovative approach to game design, Belka Games seeks to provide fun and interactive gaming experiences that resonate with a diverse audience.

SafeDK

Acquisition in 2019
SafeDK Mobile LTD, based in Herzliya, Israel, provides a mobile SDK management platform designed for enterprises and mobile developers. The company focuses on enhancing the security, stability, and quality of service (QoS) of mobile applications by effectively monitoring and controlling third-party tools integrated within those apps. Its platform enables application publishers to gain comprehensive insights into the advertisements displayed in their applications, while also tracking the real-time behavior of mobile SDKs. This helps clients identify and address privacy, performance, and stability issues, allowing them to optimize the benefits and mitigate the risks associated with using third-party tools. As of July 2019, SafeDK operates as a subsidiary of AppLovin Corporation.

MAX, Inc.

Acquisition in 2018
MAX, Inc. operates a programmatic enablement platform tailored for app developers, enabling them to collect bids from various demand partners. The platform facilitates mobile publishers in establishing direct programmatic connections with these partners, allowing them to auction their advertising inventory to the highest bidder. Founded in 2017 and based in San Francisco, California, MAX aims to enhance mobile monetization through its in-app header bidding technology. The company was established by a team with extensive experience in programmatic advertising, focusing on creating efficiencies and new revenue opportunities for mobile publishers. As of September 2018, MAX operates as a subsidiary of AppLovin Corporation.

moboqo

Acquisition in 2014
moboqo is an online platform that enables mobile game developers to advertise their applications to its users. moboqo was launched in 2012 by Johannes and Thomas Heinze and is based in New York. It was acquired by AppLovin in 2014.
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