Better Choice
Better Choice Company Inc. is an emerging leader in the animal health and wellness sector, focused on providing premium pet products and services that promote healthier lifestyles for dogs and cats. The company takes a nutrition-based approach to pet health, distinguishing itself from traditional offerings by emphasizing high-quality, sustainable ingredients. Its diverse portfolio includes kibble, canned food, freeze-dried raw food and treats, vegan options, oral care products, supplements, and grooming aids. Notably, the Halo brand features products made from real whole meat and non-GMO fruits and vegetables, while the TruDog brand prioritizes fresh, meat-based nutrition with minimal processing. Better Choice also leverages its digital presence to educate pet owners, enabling them to make informed decisions about their pets' health in an era of increasing pet humanization and wellness awareness.
Halo, Purely for Pets, Inc. is a company based in Tampa, Florida, specializing in the production and marketing of pet care products. Established in 1986, the company offers a diverse range of products, including dog and cat food, nutritional supplements, herbal grooming supplies, and natural treats. Their offerings also feature specific products like spot's stew and various pet supplements. Halo's products are available for purchase online and through a network of retail stores across the United States and Canada. As of December 2019, Halo operates as a subsidiary of Better Choice Company Inc.
Bona Vida, Inc. is a company based in Encino, California, established in 2018, that develops, manufactures, and distributes pet food specifically for dogs and cats. It operates as a subsidiary of Better Choice Company Inc. Bona Vida focuses on providing cannabidiol products and has created a diverse portfolio of brands and product lines within the animal health and wellness sectors. The company's offerings are aimed at customers throughout the United States, emphasizing both quality nutrition and the incorporation of wellness-oriented ingredients for pets.
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