Pandora Media

Pandora Media, LLC is a music and podcast discovery platform based in Oakland, California, serving approximately 70 million users each month. Founded in 2000, the company utilizes its proprietary Music Genome Project and Podcast Genome Project technologies to deliver a personalized listening experience across mobile devices, web platforms, and around 2,000 connected products. Unlike traditional radio, Pandora allows users to create custom stations and playlists, as well as access on-demand music and podcasts. The platform leverages extensive listener data to anticipate individual preferences, enabling it to provide tailored recommendations. Pandora operates as an ad-supported service, alongside subscription offerings such as Pandora Plus and Pandora Premium. The majority of its revenue is derived from advertising, particularly on mobile devices, while its subscription services continue to grow. By empowering artists with data and tools, Pandora fosters connections between musicians and their audiences.