Playtika Holding

Playtika is a game developer that specializes in creating engaging mobile and web-based games, including popular titles such as Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. Founded in 2010 by Robert Antokol, the company leverages advanced technologies in live operations, data analytics, and performance marketing to enhance user experiences and optimize game performance. With a substantial daily data processing capacity exceeding 6TB, Playtika serves over 30 million monthly active users across its diverse portfolio. The company operates globally, with offices in multiple cities including Tel Aviv, London, Berlin, and Los Angeles, and generates revenue primarily through the sale of virtual items associated with its games. While it has a strong presence in the USA, Playtika also extends its reach across EMEA, APAC, and other regions.

Robert Antokol

CEO and Chairman

Darlan Monterisi

Executive Vice President, Communications and Chief Communication Officer

10 past transactions

Edge

Series A in 2022
Edge is a social platform for gamers based on a unique proprietary technology that enables everyone to clip their most exciting gameplay moments and turn them into standalone game pieces ('playables') that others can play themselves, in the game. On Edge you don't just watch game highlights - you load and play them yourself. Imagine a social media where you can actually play the posts and content you see. With Edge, we are opening a door to a whole new dimension of social interactions in gaming.

ProDrops

Seed Round in 2022
ProDrops is a platform designed for gamers to interact with their favorite gaming icons, both in-game and outside of social media. The company focuses on the development of collection and trading card games tailored for the gaming and eSports communities. By facilitating connections between gamers and content creators, ProDrops enables these creators to generate additional revenue streams while enhancing the overall gaming experience for their fans.

Kooply

Seed Round in 2022
Kooply is a mobile gaming development platform that connects players, creators, and developers within a mobile-centric community. The platform enables creators to develop games collaboratively, leveraging support from a community of gamers and developers. By addressing key industry challenges such as game development, art, monetization, and distribution, Kooply aims to foster innovation and enhance the gaming experience for all participants. The company's focus on building a next-generation gaming environment reflects its commitment to advancing the gaming industry through community-driven initiatives.

Spring Games

Seed Round in 2022
Spring Games is a mobile game developer located in Tel-Aviv, specializing in the creation of interactive multiplayer online games. The company focuses on merging virtual adventures with real-life rewards, providing gamers with an engaging eSports experience that goes beyond traditional gaming. By designing, developing, and publishing innovative games, Spring Games aims to redefine the gaming landscape and enhance player engagement through unique rewards systems.

Edge

Seed Round in 2021
Edge is a social platform for gamers based on a unique proprietary technology that enables everyone to clip their most exciting gameplay moments and turn them into standalone game pieces ('playables') that others can play themselves, in the game. On Edge you don't just watch game highlights - you load and play them yourself. Imagine a social media where you can actually play the posts and content you see. With Edge, we are opening a door to a whole new dimension of social interactions in gaming.

Seriously

Acquisition in 2019
Seriously Digital Entertainment Ltd. is a mobile game developer founded in 2013, with headquarters in Helsinki, Finland, and an additional office in Los Angeles, California. The company specializes in creating engaging mobile games for iOS and Android platforms, focusing on building global entertainment franchises that resonate with users. Seriously combines a talented creative team with a mobile-first approach to develop immersive brands, exemplified by their popular title "Best Fiends." The company enhances the gaming experience through animated content, characters, stories, and music, allowing players to enjoy a variety of online games. As of August 2019, Seriously operates as a subsidiary of Playtika Ltd.

Supertreat

Acquisition in 2019
Supertreat GmbH develops mobile games. The company is based in Graz, Austria. As of January 16, 2019, Supertreat GmbH operates as a subsidiary of Playtika Ltd.

Wooga

Acquisition in 2018
Wooga GmbH is a mobile game developer based in Berlin, Germany, with an additional office in Tokyo, Japan. Founded in 2009, the company specializes in creating free-to-play mobile and social games for smartphones, tablets, and platforms such as Facebook. Wooga is known for its high-quality, story-driven casual games that feature relatable characters, attracting a global audience. Popular titles include Jelly Splash, Pearl’s Peril, and Diamond Dash, which collectively engage over 50 million players monthly across various application stores, including iTunes App Store and Google Play. As of December 2018, Wooga operates as a subsidiary of Playtika Ltd.

Jelly Button Games

Acquisition in 2017
Jelly Button is a gaming company dedicated to making truly great free-to-play games. Jelly Button specializes in original multiplayer game design, planning to lead new multiplayer game experiences in the fast-growing mobile games industry. Jelly Button values player feedback and aims to deliver the games the world is waiting for. Jelly Button was founded in 2011.

Big Blue Parrot

Acquisition in 2015
Big Blue Parrot Ltd., founded in 2009 and based in Tel Aviv, Israel, specializes in developing social games for mobile platforms. The company aims to connect users with distant friends through gaming, creating a social experience that encourages interaction. In addition to game development, Big Blue Parrot provides customer relationship management tools, along with personalization and monetization techniques to enhance user engagement. As of September 2015, Big Blue Parrot operates as a subsidiary of Playtika Ltd.
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