Mindbody

Mindbody is a cloud-based business management software company that serves the wellness services industry, including fitness studios, spas, and salons. Founded in 2001 and headquartered in San Luis Obispo, California, Mindbody provides a comprehensive platform that streamlines various aspects of business management. Its technology enables clients to discover and book fitness, beauty, and integrative health services while also offering tools that support business growth and operational efficiency. Through its innovative solutions, Mindbody enhances the overall experience for both service providers and their clients in the wellness sector.

Fritz Lanman

CEO

9 past transactions

ZeeZor

Acquisition in 2020
ZeeZor, LLC develops an application for real-time data analytics and employee engagement. The company was incorporated in 2008 and is based in Suwanee, Georgia. As of March 2, 2020, ZeeZor, LLC operates as a subsidiary of MINDBODY, Inc..

FITT

Corporate Round in 2019
Fitt is a location-based platform that connects people to healthy living experiences across fitness, food, outdoors, and events. Available on the web, iOS, and Android, Fitt is live in 31 cities across the US, Canada, the UK, and Australia.

Simplicity First

Acquisition in 2019
Simplicity First Software Pvt. Ltd., founded in 2016 and based in Pune, India, is a software consulting firm that specializes in software development, quality assurance, and project management services. As a subsidiary of MINDBODY, Inc. since August 2019, the company focuses on delivering comprehensive consulting solutions tailored to meet the needs of its clients. Through its expertise, Simplicity First aims to enhance the efficiency and effectiveness of software projects.

Bowtie

Acquisition in 2019
Bowtie Labs, Inc. develops and offers an AI receptionist for appointment-based businesses. The company offers Bowtie, an AI receptionist for businesses that chats with customers to book appointments, answer questions, and more. It allows clients to convert missed calls to customers with Bowtie’s intelligent auto-replies. The company was incorporated in 2016 and is based in New York, New York. As of May 7, 2019, Bowtie Labs, Inc. operates as a subsidiary of MINDBODY, Inc.

Booker

Acquisition in 2018
Booker Software, Inc. offers Booker, a cloud-based local service commerce platform to book appointments, process payments, manage employees, and build client relationships. It serves spas and medical centers. The company was founded in 2010 and is headquartered in New York, New York. Booker Software, Inc. operates as a subsidiary of MINDBODY, Inc.

FitMetrix

Acquisition in 2018
FitMetrix, Inc. is a software company based in Atlanta, Georgia, specializing in real-time fitness tracking technology. Founded in 2013, FitMetrix offers a customizable platform designed for gyms, studios, corporate wellness programs, and healthcare professionals. This software allows gym owners to create branded leaderboards and user interfaces, enhancing the overall client experience. It is compatible with various heart rate monitors and fitness tracking devices, enabling seamless data syncing. The platform is tailored to support both individual and group training sessions, helping users to monitor their performance and progress towards fitness goals. In February 2018, FitMetrix was acquired by MINDBODY, a prominent technology provider in the wellness services sector.

Lymber

Acquisition in 2017
Lymber Wellness, Inc. develops a mobile application that enables business owners to set dynamic pricing parameters for class and appointment sessions. The company was founded in 2016 and is based in Solana Beach, California. As of March 27, 2017, Lymber Wellness, Inc. operates as a subsidiary of MINDBODY, Inc.

HealCode

Acquisition in 2016
HealCode specializes in developing web and mobile software solutions tailored for companies in holistic health service-based industries, such as yoga studios, gyms, spas, and salons. The company focuses on creating a suite of widgets and custom mobile applications that seamlessly connect consumer-facing websites with business-oriented back-end management systems. Through its partnership with MINDBODY, HealCode aims to enhance operational efficiency and customer engagement for its clients, providing tools that facilitate better management of their services and customer interactions.

Fitness Mobile Apps

Acquisition in 2015
Fitness Mobile Apps specializes in creating customizable mobile applications tailored for the fitness industry, specifically for iPhone, iPad, and Android platforms. Based in the United States, the company focuses on developing solutions for gyms and fitness studios, facilitating the integration of their services through the Mindbody application programming interface. As a subsidiary of MINDBODY, Inc., Fitness Mobile Apps aims to enhance user engagement and streamline fitness service offerings, positioning itself as a key player in the growing market of fitness-related mobile technology.
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