Ascential

Ascential is a company focused on e-commerce optimization, providing specialized information, analytics, and events to enhance the performance of consumer brands. It operates through four main segments: Digital Commerce, which offers measurement and optimization services for online sales growth; Product Design, which delivers insights and forecasts to inform the creation of innovative products; Marketing, which includes events and tools designed to enhance marketing effectiveness; and Retail and Financial Services, which provides data and resources to support performance improvement and innovation. By integrating these services, Ascential aims to empower brands to navigate the complexities of the digital marketplace effectively.

Duncan Painter

CEO

18 past transactions

#Paid

Series B in 2021
#Paid is a technology company that provides a creative marketing platform designed to connect brands with social media creators for collaborative campaigns. The platform facilitates partnerships between brands and relevant creators, including artists, travelers, storytellers, and photographers, to enhance product placement on social media. By transforming creator-generated content into paid advertisements, #Paid enables authentic and engaging collaborations that allow brands to effectively reach their target audiences through the creators' established followings.

Perpetua

Acquisition in 2021
Perpetua is a developer of a sales growth software that enhances e-commerce advertising performance through AI-powered automation. The company provides a comprehensive platform that assists brands and agencies in optimizing their marketing efforts on Amazon and other digital marketplaces. By simplifying the management of keywords, creatives, audiences, and campaigns, Perpetua enables businesses to effectively implement growth strategies and maximize profitability. Their expertise and technology facilitate the creation of a robust growth infrastructure, making it easier for brands to improve their ad performance and achieve better visibility in the competitive online environment.

Hudson MX

Series D in 2021
Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.

InfoSum

Series A in 2020
InfoSum is a company that has developed a decentralized data platform aimed at facilitating collaboration among advertisers, media owners, data providers, and advertising technology firms while prioritizing customer privacy. Founded in 2016 and headquartered in Basingstoke, Hampshire, InfoSum's platform allows multiple parties to connect and utilize customer data without the need for data to be transferred or pooled. This innovative approach enhances data collaboration by ensuring that the underlying data remains secure and protected from exposure or misuse. By leveraging patented, non-movement data technology, InfoSum helps organizations unlock the potential of their customer data, ultimately enabling them to improve customer experiences while maintaining a strong focus on privacy.

Yimian Data

Acquisition in 2020
Yimian Data provides artificial intelligence, data analysis, and business consulting services. They have developed the methodology and successful experience of solving typical problems into several sets of service packages that can be implemented quickly. Yimian was acquired by Ascential plc in 2020, and now is part of Flywheel, an Omnicom company.

Hudson MX

Corporate Round in 2020
Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.

Flywheel Digital

Acquisition in 2018
Flywheel Digital LLC, founded in 2014 and located in Seattle, Washington, specializes in providing managed services and digital marketing solutions to consumer product companies aiming to enhance their presence on Amazon. The company offers a range of Amazon-specific software and tools designed to optimize various aspects of eCommerce, including search strategies, supply chain management, planogram execution, and promotional activities. By leveraging its expertise, Flywheel Digital assists clients in driving sales and improving brand performance within the competitive landscape of digital retail. As of November 1, 2018, Flywheel Digital operates as a subsidiary of Ascential plc.

Acuity Pricing

Acquisition in 2018
Acuity Pricing is the leading global provider of price, promotion, product composition and online product positioning analytics. They enable their clients, retailers and suppliers, to measure and manage their price position and nutritional proposition, communicate this to shoppers, and increase their digital presence and ecommerce performance. Every bet they’ve ever placed on making something easier for their customers has always paid off. Organising and tracking the price and promotion of every product in the world is a big ask. Their job is to make it look easy. Over the years they’ve had the privilege of working with the world’s largest retailers and brands – continually innovating and challenging their selves to achieve more. They treat their customers as they’d want to be treated, they treat each other like family, and they treat their selves to a good day’s work and a good night’s sleep. Have fun, do exceptional work, build the best product in the business, experiment, pay attention to the details, treat people right, tell the truth, have a positive impact on the world around us, give back, and keep learning.

Warc

Acquisition in 2018
Warc is a company that supports business growth by providing advertising best practices, insights, and evidence from successful brands. Its extensive portfolio includes case studies, best practice guides, event reports, trend reports, consumer insights, and tailored research. Warc also publishes several journals, such as Admap and the Journal of Advertising Research. Its clientele comprises advertising and media agencies, brands, research companies, and universities, including notable names like Unilever and Nestle. The company organizes annual case study competitions, recognizing innovation and strategies in advertising. Founded in 1985 and based in London, Warc has a presence in the United States and Singapore, offering digital marketing services that help clients enhance their advertising strategies and overall business performance.

Clavis Insight

Acquisition in 2017
Clavis Insight is a leader in online store analytics, providing data and analysis to help consumer goods brands enhance their digital presence and performance. Based in Dublin, Ireland, the company offers services that analyze consumer visibility within online retail environments, enabling brands to identify actionable strategies for achieving profitable eCommerce growth, safeguarding their brand reputation, and outperforming competitors. Many of the world's top Consumer Packaged Goods companies, including prominent names like Unilever and Procter & Gamble, rely on Clavis Insight's expertise to optimize their online sales channels.

MediaLink

Acquisition in 2017
MediaLink is a strategic advisory firm that offers services aimed at driving growth for businesses across various stages of their life cycle, particularly at the intersection of media, marketing, technology, and entertainment. Established in 2004 and headquartered in Los Angeles, the firm assists clients in identifying challenges and developing actionable strategies to enhance their competitiveness. In addition to traditional advisory services, MediaLink has expanded its offerings to include executive search, conference programming, and event production. Its diverse clientele encompasses Fortune 500 companies, media and entertainment firms, emerging technology enterprises, as well as private equity and venture capital firms. The company is led by experienced executives Michael Kassan and Wenda Harris Millard, supported by a team of over 70 professionals with specialized operational expertise.

OneClickRetail

Acquisition in 2016
One Click Retail Fills The ECommerce Gaps In Syndicated Data. There is no significant eCommerce data with the big data companies. We fill that void with expanded data and improved analysis. We provide our clients with expanded data on sales, share, page traffic, conversion, in-stock, reviews and more. One Click Retail then provides your company with eCommerce specific instruction honed from years of first-hand knowledge. Our clients receive weekly metrics, hands on training, a "How do I..." reference library, and monthly conference calls exclusively for our members. You know your brand...we know eCommerce. Together we can make this easy.

Next Gen Publishing

Acquisition in 2007
Next Gen Publishing is an Indian publishing company. Next Gen Publishing Pvt. Ltd. was incorporated in October 2004 and commenced operations from January 2005 with the promise of offering the finest in the field of publishing. Over time, not only have our B2C titles, Car India, Mother & Baby India (both licensed from Bauer Media, UK), T3 India (licensed from Future Publishing, UK), Bike India, Smart Photography , Ideal Home & Garden set trends in their categories, they have also earned considerable critical acclaim. In order to engage with a new set of readers and enthusiasts, Next Gen operates state of the art websites for 6 of its publications viz Smart Photography (www.smartphotography.in), Bike India (www.bikeindia.in), Car India (www.carindia.in), Mother And Baby (www.motherandbabyindia.com), The Ideal Home and Garden (www.theidealhomeandgarden.com) and T3 India (www.t3india.com). In the recent past we have launched Auto Components India (www.autocomponentsindia.com) which joins Commercial Vehicle (www.commercialvehicle.in) in building our B2B magazine portfolio. In addition to websites for these magazines, we have full fledged content apps (on android and iOS) for Bike India, Car India, T3 India and Smart Photography and soon we will have them for The Ideal Home and Garden and Mother and baby. All the magazines (B2B and B2C) of Next Gen are also available on all major digital ezine platforms, namely – iOS, Android, Amazon, Windows 8 and the web, through Reliance Jio, Magzter, Zinio, Dailyhunt, Readly and many more.

Yospace Technologies

Acquisition in 2007
Yospace Technologies is a provider of innovative solutions for mobile video services, specializing in server-side advertisement insertion for live and on-demand streaming. Founded in 1999 and based in Staines-upon-Thames, United Kingdom, the company serves digital publishers, mobile application developers, and mobile operators, helping them deliver video content efficiently and affordably. Yospace's technology facilitates intelligent streaming and dynamic ad insertion, allowing content owners to maximize monetization through tailored advertising. Its flagship product, yospaceCDS, is a versatile platform that supports live and on-demand video services with in-stream ad integration. Additionally, Yospace offers a range of broadcast solutions to enhance stream conditioning and manage ad avail detection, ensuring seamless ad placements and effective audience targeting without disrupting existing workflows.

Trades Exhibitions

Acquisition in 2007
Trades Exhibitions provides exhibition organiser in the professional beauty sector. TEL’s main business is the ‘Professional Beauty’ brand which comprises the largest beauty exhibition in the UK, five further exhibitions and five trade publications aimed at the health, beauty and spa market.

WGSN.com

Acquisition in 2005
WGSN provides fashion and design businesses with the intelligence to drive commercially successful products and services WGSN is a world leading trend forecaster, equipping style-driven businesses around the world with future intelligence and creative inspiration on what’s new and what’s next through digital subscription and bespoke research services. WGSN Group is a strategic intelligence, insight and trends business comprising market-leading products including WGSN, Planet Retail and WGSN INstock

Scottish Radio Holdings

Acquisition in 2005
Scottish Radio Holdings operates as a commercial radio broadcaster and publisher.
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