Fenwick Brands
Fenwick Brands is a private equity firm based in Birmingham, Alabama, founded in 1988. It specializes in middle market investments, focusing on emerging consumer brands across various sectors, including food and beverage, personal care, household products, pet products, health and wellness, and lawn and garden. The firm typically targets companies located in the Southeastern United States, investing in businesses with annual revenues ranging from $3 million to $25 million and EBITDA up to $10 million. Fenwick Brands aims to support companies that have strong potential but require capital, strategic guidance, or operational expertise to achieve growth. The firm is open to making co-investments and can act as either a minority or majority partner in its portfolio companies.
Back to the Roots offers gardening kits to grow organic and gourmet mushrooms at homes. Founded in 2009 by Alejandro Velez and Nikhil Arora as a 100% sustainable urban mushroom farm, BTTR has transformed into a company focused on bringing sustainable grow-at-home products into households. Their Grow-at-Home Mushroom Garden is completely indoors and can grow up to 1lb of oyster mushrooms in as little as 10 days. They provide a simple, eco-friendly, and quick way to have fresh oyster mushrooms right in the kitchen.
Private Equity Round in 2019
Ursa Major is a manufacturer of natural skin care products based in Waterbury, Vermont, founded in 2010. The company offers a range of essentials including face wash, deodorant, lotion, and face wipes, all designed for individuals who prefer simple yet effective solutions for their skin care needs. Ursa Major's formulations blend high-quality natural ingredients to deliver both performance and enjoyment, positioning their products as a healthier alternative to conventional options laden with toxins. These offerings cater to users of all genders and skin types, promoting clear, healthy skin while emphasizing affordability and accessibility through direct sales on their website, eCommerce platforms, and specialty retailers.
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