Mediaocean
Mediaocean is a provider of software platforms designed to streamline the advertising workflow for agencies, brands, broadcasters, and publishers globally. The company offers a suite of tools including Spectra, which helps manage business data and control expenditures, and Prisma, which delivers operational infrastructure and data intelligence across various media channels such as display, video, and social. Additionally, Optica serves as a cloud-based advertising delivery network, while Aura focuses on project time and cost management. The Connect platform integrates media suppliers and advertising technologies, allowing for optimized business solutions. Founded in 1967 and headquartered in New York, Mediaocean has expanded its presence with offices in multiple locations, including Atlanta, Chicago, and international offices in Canada, the UK, Germany, France, and India. The company was formerly known as Donovan Data Systems until its rebranding in 2012.
Flashtalking is the leading global independent primary ad server and analytics technology company. We use data to personalize advertising in real-time, independently analyze its effectiveness and enable optimization that drives better engagement and return on spend for sophisticated global brands. Our platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration and algorithmic multi-touch attribution. We support clients at the crossroads where data, personalized creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing.
Symsys is the media management software provider handling campaign execution, including buying, invoicing, and reporting.
4C is building the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands, agencies, and media owners around the world trust Scope by 4C™ to surface insights about their most valuable consumers and creatives, and activate them across channels and devices. With over $2 billion in annualized advertising spend running through Scope, 4C bridges linear television, streaming video, digital commerce, and social media. Founded in 2011 and based in Chicago, 4C has staff in the United States, United Kingdom, the Netherlands, and Singapore. Visit www.4Cinsights.com for more information.
MBS France is a media management software provider based in Paris, specializing in end-to-end campaign execution for media buying agencies and their partners. The company develops and offers a range of software solutions that facilitate the buying, invoicing, and reporting processes in advertising. In addition to its core software products, MBS provides maintenance, support, and training to ensure clients can effectively utilize its solutions. The company is dedicated to enhancing the efficiency of advertising space purchases through its innovative offerings.
VideoAmp is a technology company that offers a comprehensive platform for data-driven advertising, enabling advertisers to optimize their investments across linear TV, OTT, and digital video. The platform provides essential tools for measuring ad performance against relevant business outcomes, utilizing large, high-quality commingled TV datasets and advanced data science methodologies. VideoAmp aims to deliver a privacy-compliant suite of solutions for advertisers, agencies, and publishers to analyze and enhance the full path to conversion. The company measures and optimizes billions in advertising spend annually and has garnered support from several prominent venture capital groups, including The Raine Group and RTL Group.
INVISION Inc. is a privately held company based in New York City, with an additional office in Atlanta, Georgia. Since its establishment in 1993, the company has specialized in providing software solutions and consulting services tailored for the media industry. INVISION focuses on developing advertising sales management software that assists television and media companies in optimizing revenue, managing inventory, and establishing pricing strategies. Their offerings include tools for generating and managing rate cards, as well as reporting and analytics solutions. Additionally, INVISION provides consulting services and cloud management to help clients streamline operations and enhance their ad sales processes, ultimately enabling them to maximize revenue from their advertising inventory.
ColSpace Corporation is a producer of cloud-based media management software that facilitates real-time access to advertising data. Its primary offering, the Media Management Platform (MMP), allows agencies and advertisers to manage and approve media plans from budgeting to execution, all accessible through various devices such as desktops, tablets, and mobile phones. The platform supports collaboration among brand managers, planners, buyers, and finance and creative professionals, enabling them to view and edit plans seamlessly within a shared online community. Founded in 2000 and based in New York City, ColSpace serves clients both in the United States and internationally. The company operates as a subsidiary of Mediaocean LLC.
BCC Adsystems Pty Ltd
Acquisition in 2016
BCC Adsystems Pty Ltd is an Advertising company.
MBuy’s trading desk platform utilizes powerful data and technology to simplify the media buying process and deliver better results for agencies and advertisers. Plan, buy, and optimize media without the need for multiple point systems and without managing hundreds of publisher sales representatives and relationships. MBuy is an operating subsidiary of Mediaocean, formerly known as AdBuyer.com.
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