Magazine Luiza

Magazine Luiza is a Brazilian retail company that sells home appliances, personal electronics, and furniture through both physical stores and an extensive e-commerce platform. It operates a SuperApp that provides access to products and services from its subsidiaries and commercial partners via a marketplace. The company is divided into four main segments: Retail, Financial operations, Insurance operations, and Other services, with most of its revenue generated from the Retail segment. By integrating various sales channels, Magazine Luiza aims to enhance the shopping experience for its customers.

Marcelo Silva

Managing Director and Co-CEO

7 past transactions

SmartHint

Acquisition in 2021
SmartHint Tecnologia Ltda., founded in 2017 and based in Curitiba, Brazil, provides a software-as-a-service (SaaS) platform focused on product recommendation and client retention for eCommerce. Utilizing machine learning, SmartHint analyzes customer browsing profiles to suggest relevant products, enhancing the online shopping experience. The platform not only increases sales potential by improving conversion rates—often by an average of 30%—but also minimizes the need for manual customization of virtual store displays. Operating in five countries, including Argentina, Colombia, Chile, and Mexico, SmartHint supports over 7,500 online stores. The installation process takes less than five minutes, and the company offers a seven-day free trial to demonstrate its efficacy.

VipCommerce

Acquisition in 2021
VipCommerce is an e-grocery marketplace platform designed to help existing grocery retailers transition to online operations quickly and cost-effectively. By providing a comprehensive software solution that includes a virtual store, back-office support, order management, and logistics, VipCommerce enables convenience stores and traditional retailers to manage the entire order cycle, from purchase to delivery. The platform's robust cloud technology and supply chain model allow retailers to seamlessly integrate an online channel into their existing operations and culture from the outset, facilitating a smooth shift to e-commerce.

Hub Prepaid

Acquisition in 2020
Hub Prepaid, founded in 2015 and based in Brazil, specializes in providing pre-payment services, including prepaid cards and banking-as-a-service solutions. The company is fully integrated with the Brazilian Payment System and the Instant Payment System, facilitating efficient payment processing through its API. Catering to various sectors such as retail, mobile, financial institutions, and fintech, Hub Prepaid emphasizes the prevention of fraud risks in electronic payments and the management of predictive credit models for both individuals and businesses.

Stoq Tecnologia

Acquisition in 2020
STOQ TECNOLOGIA LTDA manufactures cloud-based point of sale (POS) systems. The company was founded in 2015 and is based in São Carlos, Brazil. As of August 24, 2020, STOQ TECNOLOGIA LTDA operates as a subsidiary of Magazine Luiza S.A.

Grupo Netshoes

Acquisition in 2019
Grupo Netshoes operates as a prominent online retailer in Brazil, specializing in sports and lifestyle products. Founded in 2000, the company offers a wide range of items, including athletic shoes, apparel, accessories, and sporting equipment from various international, local, and private brands. The business primarily markets its products under the Netshoes and Zattini brands through several e-commerce platforms, including netshoes.com, shoestock.com, zattini.com, and freelace.com. Over the years, Grupo Netshoes has established itself as one of the largest online sporting goods retailers in Brazil, evolving from its origins in a downtown São Paulo parking lot to a significant player in the e-commerce sector. As of June 2019, it operates as a subsidiary of Magazine Luiza S.A.

Logbee

Acquisition in 2018
Logbee is a logistics intelligence company linked to a network of freelance drivers, allowing autonomous drivers to be able to attend companies as if they were a professional carrier. Logbee receives the addresses of collection and delivery of products, organizes the routes of deliveries together with its drivers, and makes the deliveries. The company was founded in 2016 and is based in Sao Paulo, Brazil. In May 2018, Logbee was acquired by Magazine Luiza.
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