Loyal Companies

Loyal Companies is a private equity firm based in Draper, Utah, founded in 2015. The firm specializes in investing in growth-stage companies, focusing on sectors such as information technology, 3D printing, and software as a service (SaaS). Loyal Companies typically engages in buyouts to facilitate the development and expansion of its portfolio companies in the technology and media industries.

David Antley

Partner

Kevin Damoa

Partner

Andrew Van Noy

Partner

1 past transactions

LinkTrust

Acquisition in 2018
LinkTrust Systems, Inc. is a software company based in Lehi, Utah, founded in 2001. It specializes in developing affiliate tracking and lead management solutions tailored for advertisers, ad networks, retailers, and marketing agencies. The company offers a range of services, including advertising tracking, affiliate management, lead distribution, and fraud prevention, all delivered through a SaaS-based platform. LinkTrust aims to enhance the performance marketing efforts of its clients by providing tools that enable accurate tracking, management, and attribution of marketing campaigns. Continuous customer support and regular software updates reflect the company’s commitment to meeting the evolving needs of its users.
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