Ipsos is a global market research company founded in 1975 and headquartered in New York City. It specializes in various areas of research, including advertising, loyalty, marketing, media, and public affairs. The firm provides a range of services such as advertising research, forecasting, modeling, consulting, and market analysis. Ipsos serves diverse sectors including financial services, healthcare, pharmaceuticals, technology, and government, as well as non-profit organizations and small businesses. The company's operations extend beyond North America to include significant presences in Latin America, Europe, and Asia. Over the years, Ipsos has expanded its reach through strategic acquisitions, enhancing its capabilities and market presence across the globe.
Intrasonics is a global provider of audio watermarking technology designed for various applications, including audience research, advertising measurement, synchronized apps, interactive toys, and wearable technology. The company supplies its patented technology to a diverse clientele, including research firms, advertising agencies, app developers, broadcasters, and TV production companies worldwide. Intrasonics offers a Software Development Kit for iOS and Android, allowing app publishers to easily integrate audio watermark detection into their applications. Additionally, it provides tools for content owners to embed unique audio watermarks in their media and manage app interactions with this hidden data. Furthermore, Intrasonics supplies broadcasters with real-time encoding equipment for directly inserting audio watermarks into TV and radio broadcasts, which is utilized for national audience research and audience engagement in live sports events.
Manufacturer of hardware equipment catering to the mobility, geomarketing and media research field sectors. The company works with software companies, research and analytical agencies worldwide while also organizing and ensuring the acquisition of mobile position data.
Dotmetrics is a pioneering company based in Zagreb, Croatia, specializing in the measurement of website traffic and data analysis. As the first Croatian system of its kind, Dotmetrics offers a comprehensive Big Data audience measurement solution that enables businesses to gain insights into their online performance. By analyzing traffic data, the company helps clients understand user behavior and optimize their digital strategies. Through its innovative approach, Dotmetrics addresses the growing need for accurate and actionable analytics in the increasingly complex digital landscape.
Guangzhou DataStory Information Technology Co., Ltd. develops cloud-based brand marketing and channel operation solutions. Its solutions include Shuoshao Radar, a marketing strategy platform for industry trend research, brand positioning, consumer insights, content optimization, and media resource optimization; Brand Radar, a social media data platform for consumer voice data in e-commerce platforms; and Innovative radar, a product lifecycle digital management platform. The company was founded in 2015 and is based in Guangzhou, China with additional offices in Shenzhen, Beijing, Shanghai, and Chengdu, China.
Askia SAS is a market research software solutions provider headquartered in Paris, France, with additional offices in London, Merelbeke, New York, Mannheim, and Los Angeles. Founded in 1994, the company specializes in developing innovative technology tailored for market research agencies. As of January 31, 2020, Askia operates as a subsidiary of Ipsos SA, further enhancing its capabilities and reach in the market research sector.
Data Liberation focuses on the delivery of market research results, building fully-featured reporting portals and dashboards.
Persona是
Angel Round in 2019
Persona is a user value management system that focuses on customers who use a cross-channel collection of user behavior big data and real-time tags to provide value management services.
Developer of a retail marketing and customer loyalty app. The company's app lets consumers discover promotions at nearby retail locations based on their shopping history and earn rewards for shopping, enabling users to receive engaging promotional content.
Synthesio SAS is a company that specializes in social intelligence platforms designed for enterprises. Founded in 2006 and headquartered in New York, the company provides a suite of tools that includes the Synthesio Dashboard for social listening, Synthesio Profiler for gaining audience insights, and Synthesio Beam for managing social media command centers. Synthesio's offerings enable brands and agencies to analyze the impact of conversations in both social and mainstream media. The platform is noted for its ability to aggregate extensive customer data, delivering strategic insights through customizable reports, pre-built personas, and various visualization formats. Synthesio's services support public relations, customer experience, marketing, and research efforts, and the company has a presence in multiple global locations, including Paris, London, Singapore, and Brussels. As of October 2018, Synthesio operates as a subsidiary of Ipsos SA.
Big Sofa Technologies Group PLC specializes in video analytics, catering to brand owners and market research agencies globally. The company’s platform allows users to ingest, manage, search, and conduct detailed analyses of video, images, and audio content. It also enables consumers to upload unstructured video content for further analysis on its proprietary platform. Based in London, Big Sofa combines expertise in digital programming, user experience, and market research, emphasizing human interaction within its technological solutions. This integrated approach positions the company as a leader in providing innovative analytics services in the market research sector.
Big Sofa Technologies Group PLC specializes in video analytics, catering to brand owners and market research agencies globally. The company’s platform allows users to ingest, manage, search, and conduct detailed analyses of video, images, and audio content. It also enables consumers to upload unstructured video content for further analysis on its proprietary platform. Based in London, Big Sofa combines expertise in digital programming, user experience, and market research, emphasizing human interaction within its technological solutions. This integrated approach positions the company as a leader in providing innovative analytics services in the market research sector.
LT Participations SA
Acquisition in 2016
LT Participations SA collects, processes, and delivers survey data for brands, companies, and institutions.
Research Data Analysis, Inc., also known as RDA Group, offers comprehensive market research and consulting services. Established in 1969 and headquartered in Bloomfield Hills, Michigan, the company specializes in various methodologies, including statistical analyses, brand value studies, customer satisfaction studies, and predictive modeling. RDA Group also conducts employee satisfaction surveys, focus groups, and loyalty assessments. Additionally, the firm provides services such as data processing, graphics, and data warehousing. RDA Group has a strong presence across multiple industries and regions, serving clients in North America, Europe, South America, Mexico, Asia, Australia, the Middle East, and Africa. Since July 2015, it has operated as a subsidiary of Ipsos SA.
Livra Panels is a prominent online market research company based in Latin America, founded in Buenos Aires in 2000 by Martin Anazco and Diego Meller. Initially established as a comparison shopping website, Livra transitioned to offering online panel services in 2002, providing market research agencies with access to its community of opinionated users. By 2007, Livra Panels had established itself as the leading provider of online research services in Spanish and Portuguese speaking markets. The company enhanced its platform in 2008 by integrating social networking features and allowing users to create personalized surveys. In June 2008, Livra was acquired by Ipsos, a global leader in survey-based research, yet it continues to operate as an independent unit under the leadership of its original founders.
Ipsos MORI is a prominent market research company that operates globally and is part of the Ipsos Group. It specializes in a variety of research services, including advertising, brand equity, and communications analysis. The company also focuses on loyalty research, which encompasses both customer and employee relationship management. In addition, Ipsos MORI conducts extensive studies in marketing, covering areas such as consumer behavior, retail, shopper insights, and healthcare. Furthermore, the firm is involved in media communication technology research, along with social and political research, and reputation analysis, making it a comprehensive provider of insights across multiple sectors.
Demoskop is carries over social investigations and market research.
Ipsos Reid Corp.
Acquisition in 2000
Ipsos Reid Corp provides marketing research services.
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