Impartner

Impartner, Inc. is a provider of SaaS-based partner relationship management (PRM) and marketing automation solutions, aimed at helping businesses enhance their channel strategies and revenue opportunities. The company's offerings include the Impartner Locator, which allows users to find selling partners through various criteria, and Impartner Marketing, which simplifies marketing efforts with indirect channel partners. Additionally, Impartner provides tools for lead management, training, and content sharing to facilitate partner engagement and collaboration. Its Market Development Funds (MDF) solution streamlines the management of cooperative marketing funds. Serving a diverse clientele that ranges from small businesses to Fortune 1000 companies, Impartner operates globally with offices in the United States, Europe, and Latin America. The company, originally known as TreeHouse Interactive, was founded in 1997 and rebranded to Impartner in 2015.

Brad Pace

COO

Bert Young

CFO

2 past transactions

Amplifinity

Acquisition in 2019
Amplifinity, LLC specializes in developing and providing referral software designed for Fortune 500 companies and advocates. The company's Advocate Management Platform (AMP) equips organizations with tools to implement word-of-mouth marketing campaigns efficiently. Key features of AMP include the Program Builder, which allows users to design, launch, and analyze various advocacy campaigns, and the Advocate Database, which maintains individual profiles for advocates. Amplifinity's platform automates the tracking and management of customer and partner referrals, ensuring streamlined reward fulfillment and incentive structures. It serves diverse sectors such as travel, entertainment, financial services, and home goods. Established in 2007 and based in Ann Arbor, Michigan, Amplifinity operates as a subsidiary of Impartner Software, Inc. Notable clients include ADP, LogMeIn, and Citrix.

Tremolo Software

Acquisition in 2018
Tremolo Software is a privately-owned enterprise-class software company that helps customers drive brand engagement. We understand how critical it is for any organization to keep employees, partners, customers and other influencers close to their brand. Our software solutions have been engineered to let our customers better communicate to and through their audiences to drive stronger brand engagement and adoption in their markets and beyond.
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