SKU

SKU is an accelerator based in Austin, Texas, focused on consumer product startups. Established in 2011, SKU provides an eight-week program designed for companies with sales under $3 million. It offers funding of $12,000 per company and additional convertible notes of up to $200,000 from its network of mentors. The firm takes equity stakes ranging from 4 to 8 percent, depending on the company's revenue. SKU aims to support market-validated startups by providing them with essential resources, mentorship, educational content, and operational assistance. Since its inception, SKU has successfully helped its alumni raise an average of approximately $2 million in follow-on funding, with all alumni companies remaining operational.

Shari Wynne Ressler

Founder, President

Kirstin Ross

Managing Director

19 past transactions

Raena

Non Equity Assistance in 2022
Raena R.U. PTE. LTD is an e-commerce platform based in Singapore, primarily focused on enabling social media influencers to launch their own beauty brands. Founded in 2018, the company specializes in product development, marketing, brand construction, sales, and distribution. In addition to supporting influencers, Raena also caters to Indonesian customers by offering a selection of beauty products sourced from Japan and Korea. The company was established by Sreejita Deb, who has a background in prestigious institutions such as Harvard Business School, Google, and Amazon.

Yips Yogurt Chips

Non Equity Assistance in 2022
Yips are the first chips made from real probiotic Greek yogurt, available in flavors like Almond Butter Banana and Superberry Chocolate.

Mesa de Vida

Non Equity Assistance in 2022
Mesa de Vida offers chef-crafted, multi-tasking meal starters and salt-free seasoning blends to easily transform simple ingredients into a healthy gourmet meal.

Rollin' n Bowlin'

Non Equity Assistance in 2022
Rollin' n Bowlin' is a plant-based snack brand dedicated to promoting health and convenience through its product offerings. The company specializes in producing frozen fruits and vegetables, as well as nut butters. It also provides açaí bowls that contain no added sugars, allowing customers to enjoy healthy food options. Additionally, Rollin' n Bowlin' offers nut butter-filled dates, appealing to those seeking nutritious yet indulgent snacks. Through its focus on simplicity and wellness, the brand aims to inspire healthier eating habits among consumers.

Beyond The Equator

Non Equity Assistance in 2022
Beyond the Equator makes seed butter, seed flours, and more from seeds like chia, pumpkin, hemp, sunflower, flax, watermelon, and cranberry.

UP TO GOOD

Non Equity Assistance in 2022
UP TO GOOD produces a sparkling energy drink made from upcycled cascara, the fruit of the coffee berry. By utilizing coffee by-products, the company aims to reduce waste and water usage while offering a healthier alternative to traditional energy beverages. Each drink provides a clean caffeine boost equivalent to a double shot of espresso and is available in various flavors. This approach not only promotes sustainability but also allows consumers to enjoy a functional energy beverage that is both refreshing and environmentally conscious.

Pulp Hot Sauce

Non Equity Assistance in 2022
Pulp Hot Sauce is a gourmet small-batch fermented hot sauce. All sauces are raw, vegan, gluten-free, probiotic, and use Georgia- grown peppers.

Tend Prenatal

Non Equity Assistance in 2022
Tend Prenatal is the first real-food prenatal bar, that provides an all-natural, delicious alternative to prenatal vitamins.

Holmes Mouthwatering

Non Equity Assistance in 2022
Holmes Mouthwatering is a Cleveland, Ohio-based manufacturer and seller of premium applesauce and real-fruit products. The company focuses on producing natural applesauce made from locally sourced ingredients, including regionally sourced apples, pears, and apple cider. Their products are designed to be nutritious, packed with vitamins and calcium, and provide consumers with freshly produced fruit snacks. Holmes Mouthwatering aims to support healthier food choices, helping individuals reach their potential through better nutrition.

NoBull Burger

Non Equity Assistance in 2022
NoBull Burger specializes in premium, hand-crafted veggie burgers that are made from high-quality, natural ingredients. The company offers a variety of five flavors, each crafted to provide a rich source of plant-based protein. Utilizing organic lentils, grains, and a selection of roasted vegetables, NoBull Burger ensures that its products contain no preservatives, additives, or chemicals. This commitment to quality not only caters to health-conscious consumers but also promotes sustainability, making their burgers a responsible choice for both individual diets and environmental wellbeing.

Aura Bora

Seed Round in 2021
Aura Bora is a producer of craft sparkling water that emphasizes bold and refreshing flavors derived from plant-based ingredients. By incorporating herbs, fruits, and flowers, the company distinguishes itself from traditional sparkling water brands that rely on artificial flavors. Aura Bora aims to provide a unique beverage experience that offers vivid flavors and floral aromas, enabling consumers to enjoy natural ingredients while staying hydrated.

Agua Bonita

Pre Seed Round in 2021
Agua Bonita is a cold-pressed juice company that specializes in creating beverages from surplus and imperfect produce. By focusing on rescued ingredients, the company aims to provide refreshing alternatives that are both sustainable and delicious. Agua Bonita's products are made using authentic recipes, featuring only real fruits and vegetables, with no added sugar or artificial ingredients. This approach not only minimizes food waste but also promotes healthier beverage choices for consumers.

Waka Coffee & Tea

Pre Seed Round in 2021
Our mission is to help more people experience coffee in an easier way, wherever they are. We do it by delivering a simple-to-use and convenient coffee experience direct to consumers. Waka Coffee is an online coffee business that sells quality instant coffee direct to consumers at www.wakacoffee.com. It tastes like a slow drip coffee minus all the hassle of making it. It is made of 100% Arabica beans, freeze dried to preserve the original beans’ taste and aroma, and we donate a portion of their sales to support clean drinking water initiatives around the world.

BeeFree

Venture Round in 2021
BeeFree is a gluten-free food supplier of paleo-friendly, grainless snack mix that is made with almonds, seeds, and honey. They do not use artificial ingredients, no preservatives - just raw, clean ingredients that you can easily identify.

Macro Snacks

Pre Seed Round in 2021
Macro Snacks is a snack company that provides protein snacks that are also balanced with other key macronutrients. Healthy snacks are nothing without great taste. They put taste above all when making healthy, plant-based, balanced snacks.

Green Girl Bakeshop

Venture Round in 2021
Green Girl Bakeshop makes plant-based gelato's with no more than four ingredients, meaning no unnatural stabilizers and nothing artificial. Green Girl Bakeshop sprouted from the simple idea of creating allergy-friendly desserts that taste great, use whole, nutrient-dense ingredients, and support an individual's wellness and vitality.

American Provenance

Venture Round in 2021
American Provenance, LLC specializes in manufacturing natural personal care products for both men and women. Founded in 2015 and headquartered in Mount Horeb, Wisconsin, the company offers a diverse range of items including deodorants, aftershave, body sprays, beard balms, shave toners, perfumes, soaps, and hair pomades. Additionally, it provides leather and wood conditioners suitable for various applications. The products are crafted from high-quality, minimal ingredients such as almonds, hazelnuts, coconut, beeswax, shea butter, and arrowroot, ensuring they are chemical-free and cruelty-free. This focus on natural ingredients allows consumers to enjoy effective grooming products without harsh chemicals, promoting a healthier lifestyle.

Shaz & Kiks

Pre Seed Round in 2021
Shaz & Kiks is a beauty care company that specializes in the manufacture of plant-based, handcrafted hair care products grounded in Ayurvedic principles. Drawing from the ancient healing system of Ayurveda, which utilizes plants native to the Indian subcontinent, the company aims to nourish the entire hair ecosystem. Shaz & Kiks' products are designed to cleanse the scalp, promote new hair growth, strengthen strands, and effectively seal in moisture, providing comprehensive nourishment for women's hair care needs.
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