Plaid

Plaid, Inc. operates KARTE, a cloud-based customer experience platform based in Tokyo, Japan. This platform analyzes customer behavior on websites and applications, enabling businesses to communicate with customers in a personalized manner. In addition to KARTE, Plaid is involved in the planning and management of specialized media, including Shopping Tribe for e-commerce and XD for customer experience. The company serves a diverse array of industries, including finance, insurance, human resources, retail, real estate, IT services, media, travel, manufacturing, healthcare, and education. Founded in 2011, Plaid focuses on enhancing customer engagement through data analytics and tailored communication strategies.