Performance Interactive Alliance

Performance Interactive Alliance is provides data driven marketing solutions. The company offers display advertising and marketing (Performance Media), website analytics solutions (econda), SEO and SEA campaigns (Blue Summit Media), and social media marketing and brand management (DELASOCIAL).

Christian Tiedemann

CEO

3 past transactions

United Digital Group

Acquisition in 2019
United Digital Group is a digital communication and marketing agency based in Hamburg, Germany, founded by Michael Riese in 1999. The company focuses on providing businesses with digitalization strategies and branding solutions, primarily serving clients in the finance, cosmetics, and jewelry sectors. Its services include consulting, analytics, and redesigning business applications, as well as brand management and e-learning solutions. Additionally, United Digital Group specializes in technology strategy, strategic planning, content production, affiliate marketing, dashboard development, channel planning, data analytics, and project management.

Qverse

Acquisition in 2018
Qverse, operating under the name TAB GmbH, is a Berlin-based company founded in 2016 that focuses on mobile advertising solutions. As a mobile performance media provider, Qverse connects global brands with mobile consumers by enhancing various media channels for brand communication and recognition. The company offers a comprehensive range of services including acquisition, tracking, reporting, optimization, strategic campaign planning, and the creation of creative assets. With a robust network of over 250 partners and its own demand-side platform, Qverse leverages real-time bidding technology to maximize media reach across multiple formats, including social, display, native, video, rich media, and search. Its commitment to delivering optimal value and return on investment makes Qverse a key player in the mobile advertising landscape.

DYMATRIX

Acquisition in 2014
Dymatrix Consulting Group specializes in customer experience management software aimed at improving customer engagement and marketing effectiveness. The company offers a range of analytical solutions, including customer relationship management (CRM), marketing automation, and campaign management. Its marketing automation services encompass data management, business intelligence, planning, targeting and segmentation, content design, real-time recommendations, and campaign optimization. Additionally, Dymatrix provides tools for cross-channel campaign management, such as DynaCampaign, which facilitates the entire campaign process by organizing it into distinct phases, from planning and target group selection to execution and analysis. Through these services, Dymatrix enables businesses to deliver personalized offers to customers across multiple channels.
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