Cream City Venture Capital

For 160+years, Northwestern Mutual has been proud to call Milwaukee and Southeastern Wisconsin home. Now more than ever, we believe it’s the best time to live and work here. That’s why they’re committed to improving education, revitalizing their neighborhoods and being a catalyst for business growth in their home town.

Craig Schedler

Managing Director

9 past transactions

MediCardia

Series A in 2021
MediCardia is a cardiology-focused virtual care platform that serves as a unified and common interface for EHRs and remote technologies including wearables, consumerhome medical devices, and implated cardiac rhythm devices. With embedded videa and smart design, our HeartChart Visual Cardiology Workspace takes you virtual, seamlessly.

Fiveable

Venture Round in 2020
Fiveable, Inc. is an educational technology company founded in 2018 and based in Milwaukee, Wisconsin. It operates an interactive social learning platform designed specifically for Advanced Placement (AP) students and teachers. The platform facilitates engagement through live-streamed lessons, interactive discussions, and supportive communities, allowing students to connect with peers and educators. Fiveable offers resources across various subjects, including history, social science, STEM, and languages, to enhance academic and social-emotional learning. By fostering collaboration and interaction, Fiveable aims to create a dynamic educational environment that supports both teaching and learning outside of traditional classroom settings.

PROMISS Diagnostics

Debt Financing in 2020
At PROMISS Diagnostics they take applied science seriously. We believe marrying basic science with cutting-edge analytics can unleash exponential diagnostic potential from otherwise common blood tests. Their team is passionate about driving change and helping more people find hope by developing innovative diagnostic tools that are efficacious, inexpensive, and accessible to all.

Fiveable

Seed Round in 2020
Fiveable, Inc. is an educational technology company founded in 2018 and based in Milwaukee, Wisconsin. It operates an interactive social learning platform designed specifically for Advanced Placement (AP) students and teachers. The platform facilitates engagement through live-streamed lessons, interactive discussions, and supportive communities, allowing students to connect with peers and educators. Fiveable offers resources across various subjects, including history, social science, STEM, and languages, to enhance academic and social-emotional learning. By fostering collaboration and interaction, Fiveable aims to create a dynamic educational environment that supports both teaching and learning outside of traditional classroom settings.

PAXAFE

Pre Seed Round in 2019
Paxafe, Inc. specializes in developing innovative hardware and software solutions for packaging that enhance the security and traceability of high-value shipments. Founded in 2018 and based in Milwaukee, Wisconsin, the company offers Internet of Things-enabled products that monitor and protect against theft and chain-of-custody failures in various sectors, including jewelry, electronics, and pharmaceuticals. Paxafe's comprehensive platform aggregates real-time parcel data, facilitating data-driven shipping insurance and enabling shippers and insurers to manage and salvage at-risk shipments effectively. By leveraging telematics and predictive analytics, Paxafe enhances risk management in supply chains, allowing for the automation of claims processes and improving operational efficiencies for businesses involved in B2B logistics.

Pythonic

Seed Round in 2019
Pythonic AI, founded in 2019 and based in Milwaukee, Wisconsin, specializes in artificial intelligence software aimed at enhancing document review processes. The company offers an automation platform that leverages artificial intelligence and machine learning to simplify and improve complex workflows. By providing a context-aware approach, Pythonic enables clients in sectors such as insurance, real estate, and financial compliance to achieve their automation objectives with high levels of precision and efficiency.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects companies with brand ambassadors, focusing on the creator economy. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers several solutions to facilitate collaboration between brands and creators. Its SocialCert solution enables influencers to share content and usage rights with marketers, while Content Manager allows for easy ingestion of influencer content. SmartBoost generates advertisements using influencer-created content, enhancing marketing effectiveness. Lumanu streamlines business transactions and payments for creators, ensuring they earn more and receive payments promptly. For businesses, the platform reduces friction in accessing exclusive creator intellectual property and first-party data, ultimately improving return on investment.

Bright Cellars

Venture Round in 2018
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.

Wantable

Series D in 2018
Wantable, Inc. is a subscription-box retailer and discovery e-commerce company based in Milwaukee, Wisconsin, founded in 2011. It provides women with personalized monthly packages that include makeup, fashion accessories, and luxury intimate apparel. The company curates on-trend boutique and premium products from both well-known and boutique brands, ensuring customers receive items tailored to their preferences. Wantable also offers a personal shopping service for women's clothing, enhancing the shopping experience by delivering hand-picked selections directly to customers. Formerly known as Siide.com, Inc., the company rebranded to Wantable, Inc. in December 2016, reflecting its focus on personalized discovery and customer satisfaction.
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