Cream City Venture Capital

For 160+years, Northwestern Mutual has been proud to call Milwaukee and Southeastern Wisconsin home. Now more than ever, we believe it’s the best time to live and work here. That’s why they’re committed to improving education, revitalizing their neighborhoods and being a catalyst for business growth in their home town.

Past deals in Millenials

Bright Cellars

Venture Round in 2018
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
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