PivotLink
PivotLink, now part of SmartFocus, specializes in retail marketing intelligence and analytic applications delivered as software as a service (SaaS). The company caters to retail and retail-related clients, offering solutions that provide a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness, and marketing portfolio attribution. Its on-demand business intelligence services include dashboards, key performance indicators, reporting, data analysis, and alerts, integrating data from various sources such as customer relationship management and enterprise resource planning systems. This enables businesses to make informed decisions based on a thorough analysis of their marketing efforts and consumer interactions.
Acteea is a SaaS company and the creator of Enterprise eCommerce Analytics which is designed for online retailers that want to identify the most profitable ways of acquiring new customers and increasing sales conversions on their web storefronts. And, the creator of Transact, eCommerce software and services used to manage inventory across multiple online channels, and for creating enterprise level ecommerce storefronts. Acteea works with well known retailers such as BCBG, Lucky Brand Jeans, Eastern Mountain Sports, Teleflora, Fandango and Mrs. Fields Cookies. Acteea was successfully sold to PivotLink, a SaaS based Business Intelligence solution.
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