Maurice Sporting Goods

Maurice Sporting Goods, founded in 1923, is a prominent distributor and importer of outdoor sporting goods, serving large retail customers across North America. The company specializes in a diverse range of product categories, including fishing, hunting, marine supplies, camping, outdoor recreation, athletics, and licensed sports merchandise. Maurice Sporting Goods caters to both mass retail chains and over 1,000 independent retailers in the United States and Canada. With a robust Asian import supply chain, the company boasts a team of skilled professionals in marketing, product management, and development. It operates seven distribution centers and employs approximately 900 staff, utilizing advanced technology for merchandising, supply chain management, and retail sales analysis. Maurice Sporting Goods emphasizes exceptional retail performance through effective category management and comprehensive distribution solutions.

Jory Katlin

President and CEO

Steven Laudel

CFO and Senior Vice President

1 past transactions

O2COOL

Acquisition in 2018
O2COOL, LLC is a designer and manufacturer of innovative outdoor consumer products based in Chicago, Illinois. Founded in 1992, the company specializes in a range of personal cooling and hydration solutions, including battery-operated and electric portable fans, rechargeable fans, water misting fans, and hydration bottles. O2COOL's product line also features outdoor accessories and novelty items aimed at active consumers and pet owners. The company distributes its products through various channels, including sports and recreation stores, mass merchants, specialty stores, drug stores, and online retailers across multiple regions, including North America, Europe, and Australia. O2COOL was formerly known as GLJ, LLC and adopted its current name in 2003. As of November 2018, it operates as a subsidiary of Maurice Sporting Goods, Inc.
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