Attraqt Group
Attraqt is a technology company specializing in e-commerce solutions, particularly in site search, merchandising, and product recommendations. Established in 2003 and headquartered in London, Attraqt operates internationally, with a notable presence in Europe and North America. The company provides a Software as a Service (SaaS) platform known as the Fredhopper Discovery Platform, which enhances online shopping experiences through features like personalization, search, recommendations, and visual merchandising. Its solutions cater to a diverse range of sectors, including fashion, homeware, health and beauty, electronics, and more. By offering user-friendly interfaces and efficient workflows, Attraqt empowers retailers to leverage automation while applying their own strategies and creativity. Additionally, the company supports its clients with retail insights, technical expertise, and project management services, ensuring customer success across various markets.
Fredhopper is a developer of cloud-based software solutions designed specifically for retailers and global brands. The company specializes in on-site search, navigation, personalization, and merchandising services. Its software enhances the online shopping experience by improving search result organization and ranking, enabling merchandisers to effectively showcase products. Additionally, Fredhopper employs algorithms and customizable rules to evaluate customer behavior, allowing retailers to tailor their offerings to individual preferences. The platform is fully scalable, accommodating the growth needs of retailers while ensuring a focus on customer experience.
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