Moz

Moz is a provider of analytics software that enables businesses to track their inbound marketing efforts, including search marketing, link building, social media, and brand mentions, all on a single platform. Its software offers data visualizations, insights into competitors, and actionable recommendations to enhance marketing performance. Committed to improving marketing practices, Moz develops user-friendly tools, tutorials, and educational resources aimed at facilitating the learning of inbound marketing strategies. The company has cultivated a vibrant online marketing community, supporting over 20,000 customers and 300,000 community members globally. Moz is headquartered in Seattle, Washington, with an additional office in Portland, Oregon.

Kevin Smythe

Vice President, Finance

Past deals in Search Engine Optimization

STAT Search Analytics

Acquisition in 2018
STAT Search Analytics Inc. is a Vancouver-based technology company specializing in software solutions for daily rank tracking and search engine results page (SERP) analytics. Founded in 2009, the company caters to a diverse clientele, including major online brands and digital marketing agencies across various industries such as travel, hospitality, retail, and social media. STAT's software empowers clients to address complex SEO analytics challenges, helping them maintain a competitive edge in the digital landscape. As a subsidiary of Moz, Inc., STAT operates with a focus on delivering high-quality analytics tools while fostering a collaborative and supportive work environment. The company prides itself on being privately owned and revenue-funded, which has contributed to its sustained growth and an expanding client roster.

SERPscape

Acquisition in 2015
SERPScape develops tools used by search engine optimization (SEO) professionals to analyze their search efforts. The company is based in the United States. As of August 27, 2015, SERPScape operates as a subsidiary of Moz, Inc.

AudienceWise

Acquisition in 2013
AudienceWise was founded by Internet marketing veterans Tim Resnik and Matthew Brown and specializes in audience development consulting for news publishers and ecommerce sites. They differentiate themselves from typical interactive agencies by doing all the implementation and strategy work themselves. Their clients get full access to their market expertise in all the work they deliver.
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