PlayUp
PlayUp is an online sports betting and fantasy sports company that operates its proprietary wagering and fantasy platform. It provides a range of legal products in Australia, New Zealand, India, and the USA, catering to sports fans with a variety of offerings. These include fixed and pari-mutuel odds for horse racing, eSports betting, and daily fantasy sports. The platform aims to create a social interactive gaming network around live sports events, monetizing content from sporting clubs and athletes. By combining online betting products with engaging fantasy games, PlayUp positions itself as a comprehensive destination for sports enthusiasts.
Draftstars PTY Ltd operates a daily fantasy sports (DFS) platform in Australia and India, providing players with an engaging digital sporting experience. Founded in 2016, the platform allows users to draft fantasy teams across various sports and contest types for cash prizes. Draftstars enhances the gaming experience by delivering real-time updates on athlete performance, including injuries and substitutions, and features a live leaderboard to compare player performance. Additionally, it provides post-match analysis and historical statistics to assist users in making informed drafting decisions. The company is a joint venture involving CrownBet, Fox Sports, and Seven West Media, and serves as the Official Daily Fantasy Sports Partner of the AFL. Headquartered in Melbourne, Draftstars has positioned itself as a leader in the DFS market in Australia.
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