Launchmetrics

Launchmetrics is a marketing and analytics platform that serves the fashion and cosmetics industries. Founded in 2006 and based in New York, the company offers a suite of products including Samples, Events, Contacts, Discover, and Influencers by Launchmetrics. These tools facilitate the launch planning process, enhance media performance, and foster connections within the industry. The platform helps brands like Dior, Fendi, and NET-A-PORTER accelerate their market entries and improve exposure through influencer activation. Launchmetrics aims to provide data analytics and support quick decision-making, enabling businesses to navigate the fast-paced digital landscape effectively. The company, previously known as Fashion GPS, Inc., rebranded in January 2016 and collaborates with partners such as IMG and the British Fashion Council.