Socialatom Group

Socialatom Group is a private equity and advisory firm founded in 2006, based in Miami, Florida, with additional offices in Mexico City, Bogota, Santiago, and Buenos Aires. The firm specializes in seed capital investments in the technology sector, focusing on companies in the United States and Latin America that offer innovative solutions. Socialatom Group operates various programs in collaboration with local partners, such as Ruta-N in Medellin and Innpulsa in Bogota, providing entrepreneurs with a structured 16-week immersion experience. Participants receive a non-equity grant and seed capital in the form of convertible notes, along with cloud services credits and advisory support, in exchange for a small equity stake. The firm aims to promote socioeconomic mobility in Latin America by supporting high-impact entrepreneurship and innovation, while also participating in existing investment rounds and making initial investments in exceptional cases.

Hernando Barreto

President

8 past transactions

eAgree Business Systems, Inc.

Acquisition in 2021
e-Agree is online software that enables and automates business transactions. The contract management software allows organizations to manage the entire transaction lifecycle including creation, delivery, receipt, negotiation (markup) and execution. The browser-based application centralizes the transaction process, accelerates productivity and provides transparency for organizations of all sizes. In doing so, it streamlines operations and compliance and reduces errors, contract risk, and deal closing-time. e-Agree lets users quickly and easily create, negotiate, deliver, receive, sign and analyze their agreements in real time. e-Agree supports an organization’s legal and contracting function and enables online contracting for both parties as it centralizes the internal and external contracting process on a unified platform.

Workep

Seed Round in 2016
Workep, Inc. operates a project management platform based in Medellin, Colombia, specifically designed for modern teams. It is notable for being the first platform to fully integrate and automate G Suite, allowing users to connect all Google applications with a single click. This integration eliminates the need for technical skills, enabling users to begin using the platform quickly. Workep enhances productivity through automation, reducing the time spent on manual tasks such as report generation, file synchronization, and calendar management. Additionally, the platform features an artificial intelligence component that recognizes usage patterns, acting as a virtual assistant to provide insights on project progress and task coordination. By fostering constant communication and collaboration, Workep aims to streamline project management and eliminate barriers caused by distance.

Pig.gi

Seed Round in 2016
Farrow Ventures offers Pig.gi, an app where users win Pig.gi Coins in exchange for engaging with brands and sharing their consumer data. Coins are exchangeable for airtime from any mobile operator. The app was launched in June 2016 in Mexico. Later that year it was launched in Colombia.

Fusar

Seed Round in 2015
FUSAR Technologies, Inc. specializes in manufacturing mobility products tailored for action sports, including communication devices, cameras, accessories, and apparel. Established in 2014 and based in Kearny, New Jersey, the company focuses on creating a platform that integrates connected cameras, communication, and safety technology. Central to its offerings is the FUSAR app, which serves as a multi-tool for users to record their rides and monitor performance metrics across various activities. The company's hardware devices complement the app, allowing users to interact with the technology while in motion, enhancing their overall experience. Additionally, FUSAR's devices are designed to provide safety features, such as sending alerts to emergency contacts during accidents and capturing crucial data leading up to incidents. FUSAR products are primarily sold through an e-commerce platform.

Bluesmart

Seed Round in 2015
Bluesmart develops Internet connected travel products that include physical products combined with software. It offers Bluesmart app, a solution that allows users to control suitcases from their phones, receive smart alerts, and track their travel data to get insights about travel habits. Bluesmart also provides digital lock solutions for luggage and its contents; battery charging and location tracking solutions; and distance alerts and trip data. Alejo Verlini, Brian Chen, Diego Saez-Gil, Martin Diz, and Tomi Pierucci founded it on Novermber 5, 2013, with its headquarters in Mountain View in California.

Viajala

Convertible Note in 2014
Viajala is a travel search and booking platform that assists travelers in Latin America by providing access to a comprehensive inventory of local airlines and online travel agencies. The platform allows users to compare various travel options simultaneously, facilitating efficient trip planning. Additionally, Viajala sends email alerts to users, enabling them to make reservations directly with providers, thereby avoiding intermediaries and additional costs. This approach ensures that travelers can book flights and hotels at competitive rates, streamlining the overall travel experience.

Streem

Seed Round in 2014
Streem provides unlimited cloud storage solutions designed for seamless media storage, streaming, and sharing. By utilizing its platform, users can effectively offload files from their devices, freeing up local storage while maintaining instant access to their content from anywhere at any time. Streem's innovative approach ensures that it occupies no space on users' computers or mobile devices, allowing for smooth and lag-free access to files across various devices and bandwidths. The service converts media on-the-fly, enhancing user experience and accessibility.

MiCarga

Seed Round in 2013
MiCarga Inc. is a company that facilitates online brokerage for commercial cargo transportation, primarily in Latin America. Established in 2011 and headquartered in Medellín, Colombia, MiCarga operates an online platform that connects cargo generators with transporters, enabling efficient transportation solutions for commercial loads. By leveraging the idle capacity of vehicles, the platform enhances logistical efficiency in the region, allowing transporters to effectively commercialize their services. Through its infrastructure, MiCarga streamlines the process of finding and booking transportation, thereby improving overall supply chain operations.
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