WillowTree

WillowTree, Inc. is a digital product consultancy that specializes in mobile and web application development. Founded in 2008 and headquartered in Charlottesville, Virginia, with additional offices in Durham, North Carolina, and New York, the company provides a range of services including mobile strategy, mobile marketing, product design, and prototyping. WillowTree serves various sectors, such as retail, healthcare, travel, hospitality, manufacturing, and finance. Known for its focus on user experience and enterprise-grade functionality, the company has collaborated with prominent brands like GE, Johnson & Johnson, and American Express. WillowTree has received multiple accolades for its mobile design and development capabilities, establishing itself as a trusted partner for organizations looking to enhance their mobile initiatives.

Steve McCarthy

Vice President, Operations

2 past transactions

Maark

Acquisition in 2021
Maark, founded in 2001 and based in Boston, Massachusetts, provides comprehensive digital marketing services aimed at helping clients define and communicate their vision. The company specializes in marketing strategy, product design, and digital campaigns, focusing on creating innovative digital experiences that resonate with target audiences. By transforming fund data into actionable insights, Maark enables clients to gain a competitive edge through smart and interactive sales and marketing solutions. Their approach emphasizes collaboration and understanding of the digital landscape, ensuring that the work they produce not only sets standards but also addresses the evolving needs of their clients and their customers.

DYNAMIT

Acquisition in 2019
Who We Are: Dynamit is a partner who blends the power-to-execute of a software consultancy with the strategy and design of a digital agency. What We Do: We architect and deliver technology experiences that enable you + your Marketing + IT partners to drive business outcomes and create alignment, engagement, and excitement. We gain a deep understanding of your needs so that, together, we build today’s requirements in a way that empowers tomorrow’s iterations. Our Mission: Together with our clients, we build exceptional digital + software experiences that are right-sized for today and scalable for tomorrow. We commit to connecting personally, making and keeping promises, and guiding our partners as a part of their team.
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