Pmweb Comunicação

Pmweb is a data-driven marketing company that specializes in customer relationship management (CRM), focusing on enhancing brand-consumer relationships. Established in 1996 by Ayres Potthoff and Tárik Potthoff, Pmweb operates primarily in Brazil and Latin America, serving various sectors including fashion, retail, hospitality, airlines, and banking. The company provides a range of services including e-commerce solutions, booking engines, CRM analysis, business intelligence, and customer segmentation strategies. By integrating the customer lifecycle with the conversion funnel, Pmweb aims to optimize both consumer experience and revenue through a comprehensive understanding of consumer behavior. The company is backed by Wunderman, a prominent digital agency and part of the WPP Group.