True Wind Capital

True Wind Capital is a private equity firm based in San Francisco, founded in 2015. The firm specializes in investing in middle-market technology and technology-enabled services companies, focusing on those with strong management teams and promising growth potential. With extensive experience in public and private transactions, the founders have collectively invested over $10 billion across various industries and economic cycles. True Wind Capital aims to partner directly with management teams to enhance their market leadership, leveraging a broad set of operational expertise, a deep professional network, and strategic insights. The firm's disciplined investment approach is supported by its cross-sector experience, enabling it to effectively navigate different transaction structures and support the growth of its portfolio companies.

Rufina Adams

CFO

Mark Ash

Associate

Sam Austin

Vice President

Sam Bradley

Associate

Chloe Chemtob

Associate

Liam Gavin

Associate

James Greene Jr.

Founding Partner, Chairman and Co-Chairman of the Investment Committee

Jamie Greene

Chairman

Will Heldfond

Principal

Phil James

Vice President

Nick McCombe

Vice President

Taemin Park

Associate

9 past transactions

Sterling Capital Brokers

Private Equity Round in 2022
Sterling Capital Brokers is a consumer company located in Toronto.

W Energy Software

Private Equity Round in 2022
Waterfield Energy is the new standard in oil and gas accounting software. The company’s cloud-based or on-premises fully-integrated software suite provides the best end-to-end solution on the market.

Transflo

Private Equity Round in 2021
Transflo is a software company that specializes in applications and services for the transportation industry. Based in Tampa, Florida, it offers a suite of mobile and cloud-based technologies that facilitate real-time communication among fleets, brokers, and commercial vehicle drivers. Transflo's platform digitizes nearly 500 million shipping documents annually, encompassing around $54 billion in freight bills. By providing solutions that enhance operating efficiency through electronic forms and workflow services, Transflo enables organizations within its client and partner network to streamline processes, improve cash flow, and reduce costs.

e-Emphasys Technologies

Private Equity Round in 2021
e-Emphasys Technologies is a global IT solutions provider specializing in industry-specific enterprise resource planning (ERP) software tailored for dealerships and rental companies in sectors such as construction, mining, forestry, material handling, and agriculture. The company delivers cloud-based solutions that enhance operational efficiency and improve customer experiences by offering a comprehensive view of business data. With a strong focus on the equipment and heavy truck industries, e-Emphasys is dedicated to helping clients achieve profitable growth through its end-to-end business solutions. The firm combines deep industry expertise with robust operational support systems, enabling clients to navigate significant business challenges and drive revenue growth at a rate that surpasses industry averages.

PR Newswire

Venture Round in 2020
PR Newswire Association LLC specializes in news and information distribution services for professional communicators, facilitating the targeting and engagement of audiences through its comprehensive solutions. The company enables users to distribute press releases and corporate announcements while monitoring media coverage and audience engagement. Its offerings include the Agility platform, which integrates communication workflows, media monitoring, and real-time engagement tools for marketing and communication professionals. Additionally, PR Newswire provides services such as financial printing, filing, and media database access, catering to corporations and public relations agencies both in the United States and internationally, including Brazil. Founded in 1954 and headquartered in New York, PR Newswire operates as a subsidiary of UBM Plc, focusing on delivering precise communication strategies to enhance brand visibility and reputation.

Viking Cloud

Funding Round in 2020
Viking Cloud specializes in cybersecurity and compliance services tailored primarily for the restaurant, food service, and retail sectors. The company focuses on helping organizations of various sizes identify risks and maintain compliance with industry standards. By providing real-time insights into an organization's cyber risk landscape and compliance status, Viking Cloud enables its clients to effectively address security challenges. With over two decades of experience, the company leverages expert engineering and consulting teams to deliver comprehensive solutions that enhance security and foster compliance, ultimately supporting clients in building trust with their customers and reducing risk exposure.

Dealer Spike

Acquisition in 2018
Dealer Spike, LLC is a digital marketing and advertising solutions provider for automotive dealers and manufacturers globally. Founded in 2008 and based in Lake Oswego, Oregon, the company specializes in a range of services, including dealer websites, inventory management, search engine optimization, social media integration, e-commerce tools, and customer relationship management (CRM). Additionally, Dealer Spike offers features such as marketplace distribution, mobile websites, lead management, and reporting tools. The company caters to various sectors, including automotive, marine, truck, agricultural, and heavy equipment dealerships, enabling clients to enhance their sales and service profitability through effective digital marketing strategies.

Pegasus TransTech

Private Equity Round in 2018
Pegasus TransTech Corporation is a computer software company based in Tampa, Florida, that specializes in document management and integrated document delivery solutions tailored for the trucking industry. Founded in 1998, the company offers a range of products designed to streamline various paper-intensive processes, including billing, collections, payroll, and driver qualifications. Key offerings include TRANSFLO, a comprehensive document management and workflow solution, and TRANSFLO DMS, a cloud-based service for scanning, indexing, and sharing documents. Additional solutions such as TRANSFLO Docu-Type automate document classification, while TRANSFLO Mobile provides immediate access to essential documents via a smartphone app. Other products include TRANSFLO OnDemand for document transmission, TRANSFLO Velocity for electronic invoicing, and CompliancePAK to enhance driver safety and compliance. Through these innovations, Pegasus TransTech aims to improve efficiency and reduce the administrative burden in the trucking sector.

ARI Network Services

Acquisition in 2017
ARI Network Services, Inc. specializes in providing software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions tailored for equipment manufacturers, distributors, and dealers across various industries. These offerings facilitate the sale and servicing of new and used inventory, parts, garments, and accessories in markets such as automotive, power sports, outdoor equipment, marine, and home medical equipment. The company delivers eCommerce websites designed to convert online traffic into leads and sales, alongside a range of website add-ons like mobile inventory management and business management integrations. ARI also offers an eCatalog platform that grants access to a proprietary library of electronic product content, supporting both dealer and consumer interactions. In addition, the company provides digital marketing services, including search engine optimization and email marketing, as well as comprehensive business management software and customization services. Founded in 1981 and headquartered in Milwaukee, Wisconsin, ARI Network Services has a substantial user base, with over 22,000 dealers and numerous manufacturers and distributors utilizing its technology to enhance revenue and improve operational efficiency.
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