Bruin Sports Capital

Bruin Sports Capital LLC is a private equity firm based in White Plains, New York, specializing in investments in the media, sports, marketing, and branded lifestyle sectors. Established in 2014, the firm focuses on middle market, buyout, and emerging growth opportunities. Its diverse portfolio includes companies such as Engine Shop, an experiential marketing agency, On Location Experiences, a premium hospitality provider, Courtside Ventures, an early-stage venture capital fund targeting the intersection of sports, media, and technology, and deltatre, a leader in sports media and technology services. Bruin Sports Capital seeks to leverage its expertise to foster growth and innovation within these dynamic industries.

David Abrutyn

Partner

Anthony Crispino

Partner

Sundeep Gera

Vice President

Eva Hoffman

Director of Corporate Development and Planning

Andrew Les

Vice President

Michael Macias

CFO

Jason Podolsky

Senior Associate

George Pyne IV

Founder and Chief Executive Officer

Jeffrey Roth

Partner

Vincent Sarafa

Senior Associate

6 past transactions

Full Swing Golf

Acquisition in 2021
Full Swing Golf, Inc. is a manufacturer and distributor of golf simulators catering to professionals, enthusiasts, and various businesses. Founded in 1986 and based in San Diego, California, the company specializes in indoor golf simulation technology that features an advanced infrared tracking system and a multi-surface hitting area. Its golf simulation solutions are designed for a wide range of applications, including training facilities, resorts, clubhouses, sports retailers, and luxury homes. Full Swing Golf offers several configurations of its simulators, allowing for customization to meet the specific needs of its diverse clientele. The company distributes its products globally, ensuring a comprehensive player experience with features like ball tracking and access to championship courses.

oddschecker

Acquisition in 2021
Oddschecker is the foremost online betting odds comparison service, giving you direct access to the best prices from the top bookmaking brands. Oddschecker has naturally become the informed choice for casual and professional gamblers alike since the site first went live in 1999. For more information on how the site works and its key features see the main Betting Help section.

Two Circles

Acquisition in 2019
Two Circles Limited is a sports marketing agency based in London, founded in 2011. The firm specializes in leveraging data to foster direct relationships between sports organizations and fans, ultimately driving business growth. Its services encompass customer understanding, complex CRM solutions, sponsorship management, and enhancing customer experiences through technology tools, data management, and digital marketing strategies. Catering to a diverse clientele, including professional sports clubs, governing bodies, leagues, charities, and sports media networks across Europe and North America, Two Circles aims to improve revenue streams and strengthen sponsorship propositions for its clients. The agency operates as a subsidiary of WPP plc.

Soulsight

Acquisition in 2018
Soulsight, Inc. is a global brand strategy and design company based in Chicago, Illinois, founded in 1997. The firm specializes in providing branding and design services to Fortune 500 clients, helping them to develop and enhance their brand identities. With a focus on strategic insights and creative design, Soulsight aims to deliver impactful solutions that resonate with target audiences and strengthen brand positioning in the marketplace.

deltatre

Acquisition in 2016
Deltatre S.p.A., founded in 1986 and headquartered in Turin, Italy, is a prominent service provider in the sports media industry, offering a comprehensive range of online, onstage, and backstage solutions. Its online offerings include Diva, a video and data application for sports, Podium, which integrates detailed sport information into existing platforms, and Forge, a web content management system tailored for sports events. Onstage, Deltatre provides Matrics, a results system for federations and broadcasters, and Magma for rapid TV graphics presentation. Its backstage solutions encompass Arena, which streamlines event management logistics, and FastForward, a video platform that enhances the value of content rights. Deltatre's expertise spans video management, web technologies, data gathering, and graphics, enabling clients to maximize the commercial potential of their sporting events. With a global presence that includes offices in major cities such as London, Paris, and Sydney, Deltatre serves high-profile clients and contributes to the dynamic landscape of sports media.

Engine Shop

Acquisition in 2015
Engine Shop is an experiential marketing agency that specializes in sports, entertainment, and lifestyle sectors. The agency focuses on creating authentic connections between brands and consumers by developing and activating tailored marketing programs. By leveraging passion points, Engine Shop enhances engagement through the integration of digital, social, and mobile extensions, allowing for deeper interactions and broader reach. The agency is dedicated to delivering impactful experiences that resonate with target audiences.
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