Foundry Group

Foundry Group is a venture capital firm based in Boulder, Colorado, established in 2007. The firm specializes in early-stage investments in information technology, internet, and software companies across North America. Foundry Group actively participates in select growth rounds and focuses on nurturing new technologies and building them into successful enterprises. With a preference for small seed investments ranging from $250,000 to $500,000, the firm aims to support promising entrepreneurs. Over its history, Foundry Group has invested in more than 100 companies as institutional investors and over 50 as angel investors. The firm’s investment strategy includes themes such as Human Computer Interaction and Digital Life. Foundry Group's venture funds typically consist of approximately 30 investments, with a total fund size of $225 million launched in 2015. The firm's portfolio is diversified geographically, with investments distributed among companies in Colorado, the Bay Area, and other major U.S. cities.

Angeli Agrawal

Senior Associate

Jaclyn Freeman Hester

Partner

Past deals in Search Engine Optimization

Optimize Health

Series A in 2020
Optimize Health is a Seattle-based company that offers a digital healthcare platform focused on Remote Patient Monitoring (RPM) for outpatient medical practices. Founded in 2015, it provides software, equipment, and services designed to enhance patient engagement and compliance with new Medicare billing codes. Its platform simplifies the management of RPM programs by automatically tracking medication doses and sending reminders to patients through Bluetooth-enabled devices. This user-friendly approach aims to improve the experience for both patients and healthcare providers while enabling physicians to achieve profitability from the first month of implementation. The company’s offerings include a clinical call center and various support services to ensure effective patient monitoring.

Sovrn

Series E in 2018
Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.

SourcePoint

Series B in 2017
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at supporting publishers in the digital marketing ecosystem. Founded in 2015 and headquartered in New York, the company also has offices in Seattle, London, Berlin, and Paris. Sourcepoint's platform enables publishers to address monetization challenges by providing technology that enhances consumer options for supporting content. Additionally, the company offers tools designed to protect consumer privacy, manage compliance, and optimize revenue amidst evolving regulatory landscapes. Through its services, Sourcepoint aims to balance the needs of publishers and consumers in a changing digital environment.

Moz

Series C in 2016
Moz provides analytics software to track all of a website's inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. Moz Analytics tracks each effort with beautiful data visualizations, insights into competitors' data, and actionable recommendations to improve each effort's performance. Dedicated to helping people do better marketing, Moz creates easy-to-use tools, tutorials, and educational resources for learning inbound marketing—and fosters the web’s most vibrant online marketing community. With offices in Seattle, Washington, and Portland, Oregon, Moz supports over 20,000 customers and 300,000 community members worldwide. The company received an A round of financing from Ignition Partners and Curious Office in September 2007 to build their Linkscape web index.

Sovrn

Venture Round in 2015
Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.

SourcePoint

Series A in 2015
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at supporting publishers in the digital marketing ecosystem. Founded in 2015 and headquartered in New York, the company also has offices in Seattle, London, Berlin, and Paris. Sourcepoint's platform enables publishers to address monetization challenges by providing technology that enhances consumer options for supporting content. Additionally, the company offers tools designed to protect consumer privacy, manage compliance, and optimize revenue amidst evolving regulatory landscapes. Through its services, Sourcepoint aims to balance the needs of publishers and consumers in a changing digital environment.

Leadpages

Series B in 2015
Leadpages provides HTML5 templates for contact pages, webinar pages, sales lead and other types of landing pages that customers use to improve leads and get better conversions. The service runs on Google App Engine and uses technology such as Big Table to analyze the landing page data. Unlike competitors that use WYSIWYG (What You See Is What You Get), Leadpages does not have to translate into HTML. Instead the HTML pages are already made, which allows for the data to be decoupled and analyzed in the Google cloud stack. The pages are optimized for any mobile device.

Looklist

Seed Round in 2015
Looklist, Inc. is a fashion and beauty search engine founded in 2012 and based in Denver, Colorado. The platform serves as a curated hairstyle inspiration engine, allowing users to search, filter, and browse a vast collection of images sourced from over 200 top fashion sites. Looklist employs a sophisticated weighting algorithm along with tagging and filtering systems to enhance user experience. This enables consumers and stylists to efficiently discover and share the latest trends in fashion and beauty. Users can perform detailed searches and easily share their findings with stylists, friends, and industry professionals, fostering a collaborative environment for exploring fashion inspiration.

Leadpages

Series A in 2013
Leadpages provides HTML5 templates for contact pages, webinar pages, sales lead and other types of landing pages that customers use to improve leads and get better conversions. The service runs on Google App Engine and uses technology such as Big Table to analyze the landing page data. Unlike competitors that use WYSIWYG (What You See Is What You Get), Leadpages does not have to translate into HTML. Instead the HTML pages are already made, which allows for the data to be decoupled and analyzed in the Google cloud stack. The pages are optimized for any mobile device.

LinkSmart

Series B in 2013
LinkSmart is a provider of contextual in-text linking solutions that enables web publishers to effectively place, manage, and monetize their text links. The company utilizes advanced technologies, including natural language processing and machine learning, to connect content marketers with premium publishers, enhancing reader engagement and optimizing audience development. Through its data management platform, LinkSmart offers valuable analytics and insights, empowering brands and content marketers to make informed decisions and strategically direct audiences to relevant content. This innovative approach helps increase pages per visit and ensures that users engage with quality content and native advertising.

Mocavo

Series A in 2012
Mocavo.com™ (http://www.mocavo.com), a free search engine geared toward genealogists and people interested in learning more about their family history, launches today. Mocavo.com enables the search of more than 50 billion words – including billions of names, dates and places, all within fractions of a second. Mocavo.com fills an important industry need by providing the first large-scale, free search engine for family history research. Coupled with the speed and accuracy by which search results are produced, Mocavo.com represents a major technological breakthrough within the genealogy world.

Moz

Series B in 2012
Moz provides analytics software to track all of a website's inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. Moz Analytics tracks each effort with beautiful data visualizations, insights into competitors' data, and actionable recommendations to improve each effort's performance. Dedicated to helping people do better marketing, Moz creates easy-to-use tools, tutorials, and educational resources for learning inbound marketing—and fosters the web’s most vibrant online marketing community. With offices in Seattle, Washington, and Portland, Oregon, Moz supports over 20,000 customers and 300,000 community members worldwide. The company received an A round of financing from Ignition Partners and Curious Office in September 2007 to build their Linkscape web index.

Sovrn

Series E in 2011
Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.

Sovrn

Series D in 2010
Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.

LinkSmart

Series B in 2010
LinkSmart is a provider of contextual in-text linking solutions that enables web publishers to effectively place, manage, and monetize their text links. The company utilizes advanced technologies, including natural language processing and machine learning, to connect content marketers with premium publishers, enhancing reader engagement and optimizing audience development. Through its data management platform, LinkSmart offers valuable analytics and insights, empowering brands and content marketers to make informed decisions and strategically direct audiences to relevant content. This innovative approach helps increase pages per visit and ensures that users engage with quality content and native advertising.

LinkSmart

Series A in 2009
LinkSmart is a provider of contextual in-text linking solutions that enables web publishers to effectively place, manage, and monetize their text links. The company utilizes advanced technologies, including natural language processing and machine learning, to connect content marketers with premium publishers, enhancing reader engagement and optimizing audience development. Through its data management platform, LinkSmart offers valuable analytics and insights, empowering brands and content marketers to make informed decisions and strategically direct audiences to relevant content. This innovative approach helps increase pages per visit and ensures that users engage with quality content and native advertising.

Sovrn

Series C in 2008
Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.

Sovrn

Series B in 2007
Sovrn is a provider of tools and services designed to assist online publishers and content creators in managing and growing their businesses. Headquartered in Boulder, Colorado, with additional offices in San Francisco, New York, and London, Sovrn offers a range of advertising and commerce solutions that enable publishers to effectively monetize their content. The company's software simplifies advertising and commerce operations, while its data, reporting, and analytics tools help publishers consolidate their reporting processes and gain insights into audience engagement. By empowering publishers to understand and capture the value of their audiences, Sovrn supports content creators in focusing on their core activities.
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