Superhero Capital

Dripit.io is a Latvian company founded in 2016 that specializes in developing a marketing data analytics application aimed at e-commerce business owners. The tool enables marketers to track customer behavior and experience throughout the entire customer journey, capturing data across multiple days and visits. It integrates marketing performance metrics with customer lifecycle insights, allowing users to identify which marketing solutions yield long-term benefits. Dripit.io's flexible API facilitates tracking across various devices and systems, including CRM platforms, thereby enabling comprehensive data management, user tracking, customer tagging, and report generation. This functionality helps clients understand the impact of their marketing channels and optimize their strategies accordingly.