Dripit.io is a Latvian-based company founded in 2016 that provides an application designed for e-commerce business owners to analyze the effectiveness of their marketing solutions. The platform enables users to track marketing performance throughout the entire customer journey, monitoring interactions over multiple days and visits. By utilizing a flexible API, Dripit allows marketers to connect and track customer data across various devices and systems, including customer relationship management (CRM) tools. This comprehensive tracking aids businesses in understanding which marketing strategies yield long-term benefits and enhance customer lifecycle value.